Developed product positioning and go to market strategy across multiple industriesDevised strategic social media programs for sports and entertainment customers to deliver against business objectives and activate brand & advocate social media channels; Set KPIs and evaluated performance of programs Analyzed and visualized data to create data-driven strategies, draw out actionable insights, and compile succinct and effective reports to present to Greenfly’s customers, including high-level executives in the sports and entertainment space. Also presented strategy, KPIs, recommendationsPerformed market research, competitor analysis, and audience persona informationWrote long-form, gated content pieces on the social media, sports, sponsorship, and entertainment that captured information for thousands of qualified leads Led product marketing efforts, including product positioning, use cases, collateral, customer marketing, copywriting, and sales languageManaged customer support, customer feedback communications, and cross-departmental alignment with marketing, customer success, product and development teamsCollaborated with partnerships on channel marketing initiatives and partner collaborationsAssisted in Greenfly digital and social media efforts, organic and paid

Interviewed and formed relationships with over 120 guests in the digital/social media and sports business industryWrote over 500 blogs (across DSMSports.Net and on LinkedIn) analyzing digital and social strategy in sports, sports sponsorships, and emerging tactics, platforms, and technology

Hopscotch was a mobile platform company that built robust apps for sports teams, live events, venues, and college athletics programs. I worked with our 100+ clients, as well as the internal Hopscotch team, on all things related to client success with their solution. This included: go-to marketstrategy, analytics, project management, content and fan engagement, sponsorship sales - including building decks and asset sheets + training sales staffs and doing prospect calls, and implementing and evaluating emerging technologies such as real-time engagement, mobile payments, wayfinding, wait times, mobile ticketing, AR, VR, chat bots, and much more. Fan engagement, monetization, corporate partnerships, emerging tech, fan experience, project management, design, analytics....sports!

Increased team's presence over 120% on social media YOY and website page views & visits by 22% YOY utilizing strategies in online listening, engagement, identifying influencers, contests, and using data to guide contentProduced data and insights from tracking of social media posts and website analytics, utilizing Adobe Site Catalyst/Omniture, Facebook Insights, Hootsuite Pro, and other online tracking toolsPlanned and executed marketing campaigns for specific games, products, sales drives, events, and branding initiatives; determined objectives, content, timeline, and KPI's and reporting for campaignsCollaborated with sponsorship and partner activation team to report on existing social media sponsored assets, created ideas for new pitches (backed with data reports) and identified sponsorable assets owned by teamCollected variety of user-generated content for use in creative artwork, posts, marketing messages, and other content needsWorked with agency to implement insights from social into CRM and track social and digital content from creation to conversion (and revenue produced); supported sales initiatives with website data

Researched structural engineering and greater construction marketplace, including websites, social media, and digital advertising; prepared presentation, data, and recommendations for management teamAnalyzed HTK website data using Google Analytics, Designed prospective website wire frames and text copy for HTK's website, content marketing strategy, and conversion trackingAudited and optimized HTK's social and digital media presence online, including major social networks, inbound links, and niche areas of discovery for their industry

- Develop and write content for Brandkarma and its clients in the healthcare and pharmaceutical industries- Produce content calendars within parameters of strict brand, industry and federal guidelines- Define, track, and consolidate metrics to evaluate efficacy of social media marketing and engagement efforts- Curate, produce, edit, and organize content for Brandkarma and its clients to position them as industry leaders and generate both leads and lasting relationships among customers and clientele- Integrate social media content and creative across the agency, assuring consistency, optimization and data consolidation across all marketing initiatives on behalf of Brandkarma and its clients

➢ Increased Facebook fans from 35,000 to 206,000 & Twitter followers from 4,000 to 90,000 since Aug. 2010 through use of fan acquisition strategies including: Apps, contests., engaging content, analyzing traffic data to optimize content, & keeping an active social media presence for the Anaheim Ducks, its affiliates, and Honda Center. Devised methods for data capture and website traffic from social media fans➢ Adopted emerging social networks and grew fan bases, including: Instagram, Google Plus, YouTube, Pinterest, Storify, and Linkedin➢ Designed and executed marketing campaigns that led to direct revenue generation and promotion of the brand’s presence and message.➢ Produced engaging photo, video, and interactive content on a daily basis under time constraints for the website & social media accounts for the Anaheim Ducks and Honda Center; executed customer service via social media channels➢ Created proposals using brand objectives and data for sponsorship group to pitch to potential new & social media sponsor partnerships; executed and track data from such promotions to show ROI to sponsors➢ Administered all content and maintenance of the Ducks Mobile App, including videos, photos, news stories, troubleshooting, & promotion➢ Integrated social media across the organization establishing means for ticket sales/service, season ticket holder service and exclusive content, community relations, fan booster and youth clubs, youth hockey programs, and marketing and entertainment; Managed and maintained social media campaigns and coverage through collaborative and personal efforts

Working with students ranging from 4th grade to adults in several subjects including: math, science, English, Spanish, history, literature, writing, SAT Prep, college applications, time management, and organization.