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Found Zen Digital Analytics - Holistic Digital Marketing PracticeWorking with startup companies worldwide in a digital marketing analyst capacityConsulting with hockey and baseball sports blogging site providing them with analysis and reporting management structureConsulting with international e-commerce startups to teach them how to leverage the power of Google Analytics data to grow their organizations. Google Analytics4 CertifiedProvide guidance and support to casual users/ consumers of the metrics.Rapidly diagnose and correct declines website performance KPIsCreate data driven recommendations for site improvements and website conversion optimization and reduce bounce rates. Google Adwords campaign analysis and reportingQuickly understand and identify key attributes of a client's website, online business model, and online marketing strategyServe as a subject matter expert on all things Web analytics.Provide key analytics reporting on daily, weekly, and monthly basis in regards to e-commerce, and conversion tracking.Google Analytics Reporting ,Analysis, and SEO for www.thecup.usWork with private clients to create website marketing plansDigital Marketing and Business Solutions advisor for The Pyser GroupProvide expert Google Analytics reporting and analysis Advise on website design and functionalityConsult on website marketing monetization.Create brand marketing plansProject Leader for The Analysis Exchange volunteer web site analysis projectsWell versed in understanding and harnessing the power of web analyticsIn –depth knowledge and understanding of social media platforms and their participants (Facebook, YouTube, and Twitter) and what works best in different scenarios.Google Data Studio - data visualization project manager marketing and staffing analysisCreated eBAy Listing Intelligence product research serviceCreated Facebook Insights Reporting and Analysis Service

Responsible for Google Analytics reporting and analysis for various advertising clientsProvide monthly and weekly reporting for various agency clientsCreate client overview presentations regarding website performance and key performance indicators.

North American Partners In AnesthesiaLeading the design and development of NAPA case studies from project scope development through presenting one-page storiesDeveloped the “story” of each project, crafting a compelling summary that utilizes visualsManage all end-to-end project level detailsCoordinating and managing internal data collection activitiesWork with all key stakeholders in ensuring the data we collect is the right data and work on establishing baselines with the data.Identify stories through data where NAPA has made a difference to the customer.Liaise with internal departments to derive marketable data pointsConsult on website analysis and reporting

Responsible for providing best reporting practices and strategy to various brands and internal clients.Work with developers to integrate metrics into mobile app, browser based and video products.Ensure consistency of measurement across products.Design reporting standards to be used with Adobe Analysis Workspace.Provide metric implementation strategy (including oversight of QA) on a variety of digital products Well versed in a variety of analytics tools and evangelize digital analytics to promote self-service, efficiency, and best practicesLeveraged Tableau creating mobile app operating system performance analysis model

Provide monthly website analysis and reportingMeet monthly to review marketing research to expand consulting serviceDesign marketing plan for brand expansionCollaborate on product launch strategy

Conducted Web Analytics competitive overview for consumer products industry.Created Reporting and Analysis for Bazaar Voice data across various consumer brands.Redemption Analysis reporting based on Coupons.com data.Created Facebook Insight analysis and reporting for multiple brands.Developed Demographic Reporting and Analysis based on Facebook Insights Data.Leveraged Google Analytics to create KPI reportsConducted data audit comparing Shuffle Point, to Google Analytics and API, and Google Analytics, to determine accuracy.Ensure best practices are being applied and successful metrics are achieved.

Implement automation of key departmental reporting leveraging Crystal ReportsTranslate complex business concepts into simple technical solutions that are implemented by the development teamMonitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data.Regularly prepare and present comparative Web analytics reports to internal teams on monthly intervals.Manage, analyze, and present Yield Management campaign profitability analysis.Deployed Google Analytics and reporting across 2 consumer direct travel brandsAnalyze and report daily business performance against forecasted sales goals.Lead the annual budget and monthly profit and loss planning activitiesWork with marketing team to analyze ROI on 3rd party marketing campaignsPresent quarterly competitive analysis to senior management.Continually probe for and uncover opportunities to grow the business and drive profitability via analysis and process improvements.Create and manage operational profit and loss model for AmericanExpressVacations.com.Responsible for measuring and analyzing all aspects of internal and external search behaviorPosses the ability to analyze large data sets and produce insightful analysis Participate in strategic marketing planning sessionsDeliver a high-level view of consumer activity in the digital space by analyzing data minded from multiple touch pointsPerform post project analysis to determine incremental business impact

Created Executive Business Scorecard Report for Senior Management Team.Work directly with directors in updating P/L model for AEV.com.Manage and develop all aspects of departmental reporting.Perform functionality testing on web site enhancements and report results to technology.Use Omniture, web site analysis tools to analyze web site performance.Use SAP to develop financial reporting for Amerianexpessvacations.com.Execute analytical projects, and at times lead project development efforts.Own the relationship with the web metrics provider and ensure that what is being utilized is returning the maximum financial value to improve profit margins.Responsible for holding weekly reviews of web metrics where insights and trends are presented to brand marketing teams.Responsible for on-site and off-site web analytics reporting and analysis. Create and automate complex reporting of Digital Marketing ScorecardsProven ability to improve daily work flows, job functions and processes to continuously optimize deliverable times and manage resources.

Develop product placement strategy on Americanexpressvacations.com.Use Web Trends and Omniture, web site analysis tools to develop web site performance reporting.Analyze web site marketing strategy to recommend where enhancements can be made.Use SAP to develop destination trend reporting.Responsible for on-line travel industry quarterly presentation to senior management.Designed and published departmental reporting.Identify poor performing/converting traffic sources and recommend improved strategiesComplete analyses to determine causes of performance changesPosses the ability to analyze large data sets and produce insightful analysis Support research projects on customer insightProvide recommendations on improvement of marketing effectivenessContribute to the development, innovation, and refinement of the online customer experience.

Identify opportunities to streamline processes and implement changes to enhance efficiency and consistency in reporting.Establish internal formal audit process for government audits.Create scorecard model using MS Access for defaulted government loans.Provide support to external departments for ad hoc report analysis.Used Excel VB to automate manual reporting preparation.Prepare monthly presentations for chief credit officer using PowerPoint and Excel.Identify, review and interpret quality indicators and communicate findings to department managers.Work with senior managers to analyze trends and develop forecasting strategies.

Review current website content.Analyze and update current business strategy plan.Present new plan to senior management.Perform SWOT analysis.Continuously recommend updates to website content to enhance potential client experience.

Reporting and Analysis