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I partner with ambitious brands in moments when the marketing challenge feels unsolvable – It’s stuck, broken, extremely difficult, and no one knows where to begin. I bring a deep, holistic, custom approach that combines contemporary marketing theory, innovative research techniques and modern technologies. Throughout my career, clients have consistently recognized me for my ability to develop crystal clear, actionable, business-driving solutions.I have done high-level work for some of the most well-known brands in the world, including Sunoco, Andersen Windows, Goodwill, True Value Hardware, Porsche, Polaris, Radisson, Raymond James and American Standard.I also play guitar for a local heavy metal band called Cwn Annwn.Problem solver. Natural leader. Skilled communicator. Joke teller. Critical thinker.
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Director Of ResearchSolve Jan 2021 - PresentMinneapolis, Mn, UsAfter leading a team of paid, earned and owned media specialists for seven years as Solve’s Associate Director Of Connection Strategy, in 2021 I was promoted to Director of Research and empowered to build a research department and agency capability from the ground up. In this role, I am the strategic expert for answering VP/C-Level's hardest marketing challenges, designing and executing custom research initiatives of all sizes and budgets to inform business, targeting and positioning decisions.Specific Accomplishments: Redefined target audience and developed a new go-to-market strategy that overhauled product positioning and media tactics for VividAir, a startup industrial fan manufacturer whose growth had plateaued.Distilled Goodwill-Easter Seals’ 23 unique charitable programs into a singular value proposition, positioning platform and call-to-action that inspired the forthcoming ‘We See You’ awareness campaign.Segmented the B2B market for Rural 1st, a specialty mortgage lender. Prioritized audiences based on revenue potential, articulated communication objectives and developed positioning for key targets.Architected brand dashboard for Sunoco, identifying 10 key drivers of brand equity, preference and purchase through a custom survey of 2,000 gas buyers in major markets.Developed quantitative and qualitative research service lines for agency from scratch by building internal capabilities, processes, and third-party vendor partnerships.Educated agency on leading marketing effectiveness research to ensure work delivers results.Sought-after resident-expert for a variety of advanced research tools and technologies, including MRI-Simmons syndicated research, YouGov BrandIndex, Kantar Ad Insights, Radian6 and many more. -
Associate Director Of Connection StrategySolve Dec 2018 - Jan 2021Minneapolis, Mn, UsIntegrated agency's formerly separate digital, social and traditional media groups into singular Connection Strategy department.Led team of seven whose responsibilities included strategic planning, media (traditional and digital), research, business analysis, target audience development, content creation, social media, influencer marketing, website/app development, SEO, analytics and measurement.Prioritized mentorship and career development amongst direct reports, resulting in lowest departmental turnover rate in agency and over half of team members earning promotions. Managed recruiting and hiring of full-time employees, external vendors and freelancers for various roles.Drove 18+ point lifts in campaign awareness, consideration and purchase intent for Andersen Windows through matched market tests and media optimization recommendations.Implemented a multi-touch attribution program for Inspired Closets that improved paid search and social lead generation volume by 126% over a three-month period.Developed sophisticated, integrated media plans for complex clients with annual budgets ranging from $250,000 to $10MM.Built agency's programmatic trading desk from scratch, integrating DSP, ad serving, third-party verification, mobile app attribution and exposed/control lift measurement technology into single solution for clients.
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Senior Digital StrategistSolve Aug 2013 - Dec 2018Minneapolis, Mn, UsDesigned and executed brand-building and direct response digital media plans for all clients.Led six-figure website redesign projects for three blue-chip clients, guiding strategy and production.Developed comprehensive SEO strategy for client that increased non-branded website traffic by 64,000 visits year-over-year while simultaneously improving conversion rates.Made presentation on local marketing best practices to over 150 co-op retailers at national marketing conference, earning the highest satisfaction score among over 60 presenters.Supervised design and development of high-gloss promotional microsite for automotive client, guiding project from initiation to completion in just six weeks.Served as counsel for client in midst of social media crisis, helping brand protect its reputation within high-pressure context.Spearheaded "The Blank Video Project" - a promotional internal initiative that received a One Show Merit Award, Communication Arts Award Of Excellence and substantial media coverage.Contributed op-ed pieces on digital marketing topics to Advertising Age, Digiday, Hubspot, San Francisco Business Journal and other publications.Client experience includes Bentley Motors, Porsche, Radisson, Organic Valley, Shopko, The V Foundation, Annie's, Galbani Cheese, American Standard, Epilepsy Foundation of MN.
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Digital StrategistRussell Herder Sep 2009 - Aug 2013Minneapolis, Mn, UsLed development of strategy and launched social media presence for TCF Bank, achieving two-month fan acquisition goals in two days.Created, sold and supervised multi-platform search and social media campaigns across healthcare, education and hospitality industries. Supervised revamp of an e-commerce paid search program that resulted in a 50% decrease in cost-per-conversion. Oversaw SEO program for a regional commercial builder that resulted in a 117% increase in organic search traffic over a one-year period.Built executive-level monthly dashboard reports for 15 clients, highlighting opportunities and providing strategic recommendations.Conducted original research and authored industry exclusive marketing white papers that earned coverage in the Wall Street Journal, eMarketer, Huffington Post, CNBC, Fox Business, InformationWeek and more. Additional client experience includes University of Minnesota, Essentia Health, Minnesota Department Of Health, Grand View Lodge, Association Of American Medical Colleges, Minnesota Autism Center. -
Internet Marketing / Commissioned SalesWarners' Stellian Appliance Co. Inc. May 2002 - Sep 2009St. Paul, Mn, Us
Neil James Skills
Neil James Education Details
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Marketing Week Mini Mba With Mark RitsonBrand Management -
Marketing Week Mini Mba With Mark RitsonMarketing
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University Of MinnesotaPhilosophy
Frequently Asked Questions about Neil James
What company does Neil James work for?
Neil James works for Solve
What is Neil James's role at the current company?
Neil James's current role is Director Of Research at Solve.
What is Neil James's email address?
Neil James's email address is ja****@****ast.net
What is Neil James's direct phone number?
Neil James's direct phone number is +161267*****
What schools did Neil James attend?
Neil James attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, University Of Minnesota.
What are some of Neil James's interests?
Neil James has interest in Writing, Management, Cooking, Heavy Metal Music, Horror Movies And Craft Beer, Reading, Music, Presenting, All Things Internet.
What skills is Neil James known for?
Neil James has skills like Google Analytics, Social Media, Web Analytics, Seo, Integrated Marketing, Email Marketing, Marketing Strategy, Marketing, Facebook, Ppc, Google Adwords, Strategy.
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