Neil Morton Email & Phone Number

Chatham, Nj, Us

I understand that success in business often requires guidance, support, and a trusted sounding board. It's lonely at the top, and even experienced leaders need someone in their corner. Imagine having a seasoned Executive Director at your disposal, ready to assist you in achieving your business goals without the commitment of employment. The mission is to provide you with invaluable support, helping your business thrive in today's ever-evolving markets.

Little Rock, Arkansas, Us

Feb 2017 – Dec 2023* Led wholesale business Increasing net profit to 18.5%* Significantly improved working capital +320%* Increased share holder equity by over 40%* Reduced debt by 50% * Restructured siloed business units into integrated pillars * Cross functional team leadership* Led re sourcing of product portfolio from 80% domestic to 80% off shore * Created a significant margin enhancement adding 28% to wholesale contribution * Implemented good, better, best product portfolio* Built a unique co brand program with Adidas Combat SportsCEO of the Worlds largest licensor to martial arts schools that operates in the franchise space with its main focus being teaching life skills and martial arts to children aged 7 - 12. With over 625 schools in North America and over 1000 schools globally ATA Martial Arts has been established for more than 50 years.

* Improved product margin through sourcing initiatives* Led wholesale business from non profit to profit with $6m improvement* Led the National Accounts Team to commercially successful partnership programs with big big box , sporting goods and on line retailers* Re structured marketing activities improving accountability and effectiveness leading to greater brand awareness via trackable analysis * Increased EBITDA from $13m to $26m* Negotiated largest single license deal in companies history* global licensing program with over 60 licensees generating $500M+ in retail salesA global leader in combat sports, apparel and fitness related equipment. Committed to authentic and innovative design, cutting edge manufacturing and inspirational marketing. Built an unique business model through both distribution and licensing globally dynamic and profitable business.Led three other independent business whilst CEO - Dunlop Sports, Antigua Apparel plus International Brand Management and Licensing

Full responsibility for Everlast’s global licensing program with over 60 licensees generating $500M+ in retail sales. Plus Slazenger, Kangol, and No Fear licensing programs in Americas region with 15+ additional licensees and $100M+ in retail sales. Led expansion of new business and product category extension strategies and managed the licensing team to drive new business in apparel, footwear, headwear, fitness equipment, personal care, nutrition and sports drink categories across all brands in portfolio. Oversaw Everlast, Dunlop, Slazenger, Kangol, and No Fear portfolio of licensees for Americas region; performed analysis of each brand and identified profitable licensees. Led development of plans to optimize portfolio and created all new processes for Licensing Department spanning strategy, pitch document development, research, identification, royalty reporting, licensee onboarding, and communications. Led a licensing team with the following achievements:* Managed Everlast out of 2 existing apparel licenses in U.S. and secured long-term, multimillion-dollar minimum guarantee royalty DTR with Sears Holdings contributing $25M to bottom line profit and $1.2B in retail sales over 8-year period. * Oversaw global headwear licensee for Kangol generating over $30M in annual retail sales. * Secured new multi-year Kangol apparel licensee for U.S. and Canada. * Led team that transformed Brazil into top performing territory by unravelling relationship with challenging licensee who had sublicensed all categories (without rights) and secured new licensees for apparel, fight sports equipment, footwear, socks, watches, energy drinks, and fragrances. * Generated hundreds of thousands of dollars in annual minimum guaranteed royalties by obtaining Dunlop Footwear licensee in United States. * Managed multimillion-dollar annual minimum guarantee royalties DTR license for Slazenger with major US Sporting Goods retailer

Part of the initial management team to establish a licensing division for Sports Direct International PLC (Now Fraser Group PLC).* Recruited business team including Attorney's, Creative Marketing and Sales teams * Led development of base contracts for new licensees* Drove transition of wholesale partners to licensees* Instigated monitoring and audit procedures* Built license category model based on Interlectual property ownershipBrands - Everlast, Dunlop, Slazenger, No Fear, Karrimor, Lonsdale, Carlton, Voodoo dolls, Donnay, Kangol, Antigua, Title and Lillywhites

* Led re structuring and consolidation of Tennis, Squash and Golf business units into one single operation* Led a team of National and Key Account Managers to significant improvements in performance with big box, sporting goods and on line retail* Oversaw Operating business unit for Asia based in Malaysia with full P&L responsibility* Managed Licensees in Latin American markets* Full P&L and strategic development for US in both big box retail and traditional green grass markets* Reduced excess inventory by 50%* Increased operating margin by 28%

Greenwich, Ct, Us

I have gained valuable international experience throughout my career, beginning in the United Kingdom before transitioning to the United States. My expertise lies in the field of health and beauty marketing, working with organizations such as Aussie Haircare, Alberto Culver, and Wella AG.During my tenure, I held various roles that allowed me to develop a comprehensive skill set. I excelled in sales, working with National accounts and international distributors, demonstrating a talent for driving revenue growth and cultivating lasting client relationships. In addition, my experience in trade marketing allowed me to successfully execute strategic initiatives to enhance brand visibility and increase market share.As a regional manager, I oversaw a team of professionals, providing guidance and support to ensure optimal performance and achievement of targets. I also managed national accounts, including prominent retailers such as Boots plc, Superdrug, Tesco, and Safeway. Through effective negotiation and collaboration, I fostered mutually beneficial partnerships and significantly expanded the brand's reach.My career progression led me to assume the role of business unit leader, where I was entrusted with the overall management of a specific division. In this capacity, I leveraged my strategic acumen and leadership skills to drive operational efficiency, streamline processes, and foster innovation.Throughout my journey, I have consistently demonstrated my ability to adapt to diverse environments and tackle new challenges head-on. I have honed my skills in general management, acquiring a holistic understanding of business operations and implementing effective strategies to drive profitability and sustainable growth.My international background, coupled with my extensive experience in health and beauty marketing and multifaceted roles, positions me as a highly versatile and accomplished professional.