Neil Keene Email & Phone Number

Carlsbad, Ca, Us

New York, Us

• Created GTM and brand plan for AI-focused start-up. Developed analysis for healthcare market entry, supporting VC due diligence.• Provided strategic marketing support and BD for pharmaceutical ad agency. Services included digital, strategic planning and CRM.

San Diego, California, Us

San Diego, California, Us

Head of US Marketing for the ENHANZE brand.• Strategic and functional head of Marketing, reporting to the ENHANZE BU Head: Created and implemented multi-channel brand marketing including growth strategies lead generation, customer acquisition, revenue retention, and brand development.• Alliance partners included: BMS/Opdivo, Janssen/Darsalex Faspro and Genentech/Phesgo

Basel, Baselstadt, Ch

MCM/Digital Consultant supporting: Kesimpta launch, Gilenya, Mayzent & MS brands in US, including digital marketing and strategic support for HCP/Patient market segments.

Morristown, New Jersey, Us

Lead all digital marketing for Ocaliva/PBC non-viral liver disease and NASH digital marketing including SEO, SEM, social media, content marketing, email channels, digital sales integration, retargeting and digital transformation/automation.

Marlborough, Ma, Us

Managed the strategic, tactical, digital and multi-channel marketing for the respiratory franchise of products, including the execution of Lonhala launch plans in 2018.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Managed, created and executed an improved and dynamic MCM capability within the BI Diabetes franchise, brands included: Tradjenta, Jardiance and Glyxambi. Key responsibilities included focusing on new capabilities to improve HCP engagement, increasing customer access, driving incremental sales, enhancing new MCM marketing campaigns, while achieving valuable customer engagement.

New York, Us

Founded and created the strategic management consulting firm, focusing on marketing and implementation of solutions for pharmaceutical and biotech companies, offering strategic marketing consulting in the form of specific products and programs that fit to each client's specific needs and challenges. Zenithar provides a deep and highly qualified staff with over 75 combined years of experience in Pharmaceuticals, Biotech and Medical Device in multiple therapeutic areas.Some of our strategic consulting expertise includes:-New Product Launch Planning-Targeting & Segmentation-CRM program strategic planning and development-Quantitative and qualitative analysis-Competitive intelligence-Digital & Social Media Marketing-Strategic and tactical marketing program development-Interactive and social media planning & execution-Creation and implementation of patient adherence programs-Implementation of Saas based marketing and campaign management tools

Managed strategy, execution, label submission and development, creating the Viibryd (vilazodone) anti-depressant pre-commercial launch plan, including brand positioning and overall marketing strategy. Viibryd was FDA approved in January 2011 which led to Trovis being purchased by Forest Labs in June 2011.

Tel-Aviv, Il

Managed strategic marketing execution, planning and tactics for the Enjuvia brand and launch of Bithena for the Teva Women's Health Estrogen Therapy Franchise-Extensive strategic marketing and lifecycle development, market research, competitive intelligence, P&L management and forecasting -Managed the launch of newly approved estrogen cream as part of new franchise of products launched under new sales force size and structure-Developed and implemented innovative marketing and promotional programs to OB/GYNs, resulting in increased brand awareness and market share-Launched new visual aid for brand and created an online sales training site-Responsible for key Managed Care contract win through negotiations with UnitedHealthCare (UHC)-Worked with national account managers to contract for the MC up-tier of competitor product-Managed all key agency partners (Agency, PR, DM), resulting in cost savings and maximizing brand value

Us

Managed portfolio of products for division, including Cervidil, Aerobid, Infasurf and thyroid franchise-Responsible for managing $150M P&L for portfolio of 6 products reporting brand strategies to management team on achievement of marketing objectives and financial budgets-Lead manager on product line extension and liaisons for all co-marketing and in-licensing agreements -Created and executed marketing plans for product portfolio, including direct marketing, physician/nurse CME, conference marketing, managed care channel management, pricing-Double digit revenue growth for product portfolio, including +15% YOY 2005-2006 increase-Segmentation strategy has provided key insights for revenue growth in targeted hospital markets-Created strategy and executed launch of new acute care specialty sales force in support of Infasurf and Cervidil at key Acute Care institutions

Brentford, Middlesex, Gb

Participated in and influenced the strategy, planning, operation and direction of marketing strategies and analysis for assigned partners, products include: Twinrix, Havrix, Engerix B, Hycamtin, Entereg, Arixtra, Zofran.Key member of product launch team for Acute Care sales force -Products included Arixtra (anticoagulant) and Entereg (POI) -Launch responsibilities included sales force size and structure (SFSS), segmentation, promotion planning and implementation -Planned and participated in the development of the overall GSK US Vaccine and Acute Care/Oncology product strategy for GSK Products-Captured specifics of agreed plans, including goals, objectives, strategies, tactics, and budgets with management-Strategic member of the Twinrix product launch team (2002-2004), responsibilities included PCP education strategy, and overall business plan development

Bachelors

Emba, Finance, Business Management