Neil Keene Email and Phone Number
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A strategic marketing innovator and Digital Transformation thought leader with over 20 years of progressive experience ranging from large organizations to startups. Neil has experience in multiple executive-level strategic Omnichannel Digital Marketing roles in the Pharmaceutical/Biotech and Medical Device space. Neil has held leadership positions at market-leading pharmaceutical companies over the past 20 years such as GSK, Teva Pharmaceuticals and Forest Laboratories. In addition, he was part of the management launch team that received FDA approval of Viibryd and executed the successful sale of Trovis Pharmaceuticals to Allergan for $1.3B.After the sale of Trovis, Neil founded Zenithar Consulting which broadened his strategic experience with many high-level clients. Key clients included: Sunovion, Intercept Pharmaceuticals (PBC, NASH), Bristol Myers Squibb (BMS) and Pfizer Global. Neil has been a key speaker on the topic of digital transformation and AI at Digital Pharma East, Future Pharma, The Rare Disease Summit and The Digital Health Coalition (DHC).Core Competencies:-Pharmaceutical/Biotech/Medical Device-Strategic Marketing-Digital and Online Marketing-MCM-CRM-Product Launch-Segmentation & Targeting-Sales Force Optimization-Adherence Programs-Business Planning-Direct to Patient-KOL Management/Marketing
Ionis Pharmaceuticals, Inc.
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Director, Omnichannel Integrated Experience And EngagementIonis Pharmaceuticals, Inc. Nov 2024 - PresentCarlsbad, Ca, Us
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Senior Marketing ConsultantZenithar Consulting Aug 2023 - Jun 2024New York, Us• Created GTM and brand plan for AI-focused start-up. Developed analysis for healthcare market entry, supporting VC due diligence.• Provided strategic marketing support and BD for pharmaceutical ad agency. Services included digital, strategic planning and CRM. -
Director Of Digital MarketingTrilink Biotechnologies, Part Of Maravai Lifesciences Jul 2022 - Mar 2023San Diego, California, Us -
Director, Us Marketing, EnhanzeHalozyme Therapeutics, Inc. Sep 2020 - Mar 2022San Diego, California, UsHead of US Marketing for the ENHANZE brand.• Strategic and functional head of Marketing, reporting to the ENHANZE BU Head: Created and implemented multi-channel brand marketing including growth strategies lead generation, customer acquisition, revenue retention, and brand development.• Alliance partners included: BMS/Opdivo, Janssen/Darsalex Faspro and Genentech/Phesgo -
Marketing Consultant, Ms PortfolioNovartis Feb 2020 - Sep 2020Basel, Baselstadt, ChMCM/Digital Consultant supporting: Kesimpta launch, Gilenya, Mayzent & MS brands in US, including digital marketing and strategic support for HCP/Patient market segments. -
Digital Brand Consultant, Nash Hcp MarketingIntercept Pharmaceuticals Jan 2019 - Jan 2020Morristown, New Jersey, UsLead all digital marketing for Ocaliva/PBC non-viral liver disease and NASH digital marketing including SEO, SEM, social media, content marketing, email channels, digital sales integration, retargeting and digital transformation/automation. -
Digital/Multi-Channel Marketing Consultant, Respiratory FranchiseSunovion Pharmaceuticals May 2018 - Dec 2018Marlborough, Ma, UsManaged the strategic, tactical, digital and multi-channel marketing for the respiratory franchise of products, including the execution of Lonhala launch plans in 2018. -
Senior Associate Director, Customer Engagement Strategy, Diabetes AllianceBoehringer Ingelheim Apr 2015 - Apr 2017Ingelheim Am Rhein, Rhineland-Palatinate, DeManaged, created and executed an improved and dynamic MCM capability within the BI Diabetes franchise, brands included: Tradjenta, Jardiance and Glyxambi. Key responsibilities included focusing on new capabilities to improve HCP engagement, increasing customer access, driving incremental sales, enhancing new MCM marketing campaigns, while achieving valuable customer engagement. -
Principal ConsultantZenithar Consulting May 2011 - Apr 2015New York, UsFounded and created the strategic management consulting firm, focusing on marketing and implementation of solutions for pharmaceutical and biotech companies, offering strategic marketing consulting in the form of specific products and programs that fit to each client's specific needs and challenges. Zenithar provides a deep and highly qualified staff with over 75 combined years of experience in Pharmaceuticals, Biotech and Medical Device in multiple therapeutic areas.Some of our strategic consulting expertise includes:-New Product Launch Planning-Targeting & Segmentation-CRM program strategic planning and development-Quantitative and qualitative analysis-Competitive intelligence-Digital & Social Media Marketing-Strategic and tactical marketing program development-Interactive and social media planning & execution-Creation and implementation of patient adherence programs-Implementation of Saas based marketing and campaign management tools
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Director Of Marketing, ViibrydTrovis Pharmaceuticals, Llc, A Subsidiary Of Clinical Data, Inc. Jul 2010 - Jun 2011Managed strategy, execution, label submission and development, creating the Viibryd (vilazodone) anti-depressant pre-commercial launch plan, including brand positioning and overall marketing strategy. Viibryd was FDA approved in January 2011 which led to Trovis being purchased by Forest Labs in June 2011. -
Senior Product ManagerTeva Pharmaceuticals 2007 - Jun 2010Tel-Aviv, IlManaged strategic marketing execution, planning and tactics for the Enjuvia brand and launch of Bithena for the Teva Women's Health Estrogen Therapy Franchise-Extensive strategic marketing and lifecycle development, market research, competitive intelligence, P&L management and forecasting -Managed the launch of newly approved estrogen cream as part of new franchise of products launched under new sales force size and structure-Developed and implemented innovative marketing and promotional programs to OB/GYNs, resulting in increased brand awareness and market share-Launched new visual aid for brand and created an online sales training site-Responsible for key Managed Care contract win through negotiations with UnitedHealthCare (UHC)-Worked with national account managers to contract for the MC up-tier of competitor product-Managed all key agency partners (Agency, PR, DM), resulting in cost savings and maximizing brand value -
Product ManagerForest Laboratories (Now Allergan) Nov 2005 - 2007UsManaged portfolio of products for division, including Cervidil, Aerobid, Infasurf and thyroid franchise-Responsible for managing $150M P&L for portfolio of 6 products reporting brand strategies to management team on achievement of marketing objectives and financial budgets-Lead manager on product line extension and liaisons for all co-marketing and in-licensing agreements -Created and executed marketing plans for product portfolio, including direct marketing, physician/nurse CME, conference marketing, managed care channel management, pricing-Double digit revenue growth for product portfolio, including +15% YOY 2005-2006 increase-Segmentation strategy has provided key insights for revenue growth in targeted hospital markets-Created strategy and executed launch of new acute care specialty sales force in support of Infasurf and Cervidil at key Acute Care institutions -
Manager, Commercial AnalysisGlaxosmithkline Apr 2001 - Nov 2005Brentford, Middlesex, GbParticipated in and influenced the strategy, planning, operation and direction of marketing strategies and analysis for assigned partners, products include: Twinrix, Havrix, Engerix B, Hycamtin, Entereg, Arixtra, Zofran.Key member of product launch team for Acute Care sales force -Products included Arixtra (anticoagulant) and Entereg (POI) -Launch responsibilities included sales force size and structure (SFSS), segmentation, promotion planning and implementation -Planned and participated in the development of the overall GSK US Vaccine and Acute Care/Oncology product strategy for GSK Products-Captured specifics of agreed plans, including goals, objectives, strategies, tactics, and budgets with management-Strategic member of the Twinrix product launch team (2002-2004), responsibilities included PCP education strategy, and overall business plan development
Neil Keene Skills
Neil Keene Education Details
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The George Washington UniversityBachelors -
Villanova UniversityBusiness Management
Frequently Asked Questions about Neil Keene
What company does Neil Keene work for?
Neil Keene works for Ionis Pharmaceuticals, Inc.
What is Neil Keene's role at the current company?
Neil Keene's current role is Biotech Marketing Executive | Industry Speaker | Digital Transformation Thought Leader.
What is Neil Keene's email address?
Neil Keene's email address is nk****@****yme.com
What is Neil Keene's direct phone number?
Neil Keene's direct phone number is +120377*****
What schools did Neil Keene attend?
Neil Keene attended The George Washington University, Villanova University.
What skills is Neil Keene known for?
Neil Keene has skills like Product Launch, Strategy, Marketing Strategy, Product Marketing, Pharmaceutical Industry, Marketing, Start Ups, Leadership, Management, Medical Devices, Market Research, Strategic Planning.
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