Neil Keon, Ph.D. work email
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Neil Keon, Ph.D. personal email
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Neil Keon, Ph.D. phone numbers
Data transformation executive, with significant experience leveraging strategic insights to improve operations through automation. Led teams of data engineers, analysts and subject matter experts to solve strategic problems for budgeting, investment and operations decisions. Practical, adaptable, and creative, using and inventing algorithms. Over 20 years of experience in marketing, mobile, internet, broadcast, energy, and commodities; with deep training in engineering, economics and mathematics.Technical Skills: Market Insights and Analytics, Blockchain, Competitive Intelligence, Market Research, Financial Modeling and Forecasting, Data Science, Economics, Futures Trading & Hedging (Series 3).Soft Skills: Project/Team Management, Critical Thinking, Adaptability, Mentoring/Coaching, Communication.
Real Nominal Llc
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Principal And OwnerReal Nominal LlcDallas, Tx, Us
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Principal & OwnerReal Nominal Llc 2021 - PresentCommodities Trading Advisor (NFA ID 0543453) focused on commodities futures trading in energy.
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Principal ConsultantCapspire 2018 - 2020Tulsa, Oklahoma, UsLeading global Commodities Trading Risk Management (CTRM) software consultancy.• Investigated frequency of crude load rejection due to sediment and water contamination, identifying measurements that reduce empty round trips by 40%, and reducing time to recomplete wells.• Directed development of a machine learning web portal for processing in mining operations, ingesting real-time data from thousands of plant sensors, improving process yield of metals by up to 20%.• Produced an hourly demand forecasting module, which was integrated in a logistics product, and enabled real-time optimization of wholesale fuel purchases and just in time delivery to retail locations. -
Head Of Advanced AnalyticsCamelot Strategic Marketing & Media 2012 - 2017Dallas, Tx, UsLarge independent media buying agency with national and international clients.• Led digital transformation of media mix modeling. System provided daily ROI reporting and optimization, improved campaign conversion by 10-20% and reduced campaign spend up to 50%.• Guided strategy for new enterprise client, recommending focus on branded services, revising TV buy guidelines, search budgets, lead generation sources and targeting, improving marketing ROI over 100%.• Led marketing strategy review for a leading loyalty program – top 20 Fortune’s World’s Most Admired company – recommending 30% reduction in advertising budget and increased upselling, increasing annual growth 20% and marketing ROI over 70%. -
Special Projects ConsultantCamelot Strategic Marketing & Media 2005 - 2012Dallas, Tx, Us• Developed attribution methods, KPIs, A/B test designs, creative optimization methods, etc.• Reviewed vendor products and services on behalf of the agency for potential value and risk.
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Vp, Client ServicesNielsen Neurofocus 2011 - 2012Berkeley, Ca, UsNeuroFocus pioneered neuroscience methods in market research, acquired and integrated by Nielsen.• Evangelized, sold, and provided neuromarketing services for market research, including sale of the largest new client project company-wide, to a large CPG organization in 2012. -
FounderWsdb, Llc 2008 - 2010Startup that built a prototype dynamic spectrum allocation system for mobile devices.• Raised $500k seed investment, and led the startup for 2 years including strategy, technology and legal/regulatory.• Authorized by the CFTC to operate a “TV bands devices” (TVBD) database for a five year period.• Awarded 5 US patents for 2 years of technology development.
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Independent ConsultantFirst Broadcasting Investment Partners, Llc 2006 - 2008First Broadcasting was the country's largest developer of new major market FM radio stations• Led digital transformation of the company’s investment and engineering processes for 2 years at a total cost of less than $500k, which resulted in a $40 million exit by the founder.• Awarded 3 US patents for 2 years of technology development.
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Assistant Professor, Information Technology And Operations ManagementSmu Cox School Of Business 2000 - 2008Dallas, Tx, UsCox is nationally ranked for MBA, Executive MBA, and BBA programs.• Ranked among the school’s top teach faculty from 2003-2008.• Developed 9 MBA courses and 2 BBA courses in the areas of technology and decision modeling.• Published 7 peer-reviewed articles, presented at many conferences, edited and reviewed for journals.
Neil Keon, Ph.D. Skills
Neil Keon, Ph.D. Education Details
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University Of PennsylvaniaSystems Engineering -
University Of PennsylvaniaSystems Engineering
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University Of OttawaSystems Science
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Mcgill UniversityJoint Honours Economics And Finance
Frequently Asked Questions about Neil Keon, Ph.D.
What company does Neil Keon, Ph.D. work for?
Neil Keon, Ph.D. works for Real Nominal Llc
What is Neil Keon, Ph.D.'s role at the current company?
Neil Keon, Ph.D.'s current role is Principal and Owner.
What is Neil Keon, Ph.D.'s email address?
Neil Keon, Ph.D.'s email address is ne****@****ink.net
What is Neil Keon, Ph.D.'s direct phone number?
Neil Keon, Ph.D.'s direct phone number is +121468*****
What schools did Neil Keon, Ph.D. attend?
Neil Keon, Ph.D. attended University Of Pennsylvania, University Of Pennsylvania, University Of Ottawa, Mcgill University.
What skills is Neil Keon, Ph.D. known for?
Neil Keon, Ph.D. has skills like Analytics, Business Development, Telecommunications, Marketing Strategy, Business Strategy, Mobile Devices, Consulting, Mathematical Modeling, Product Marketing, Product Development, Business Analytics, Wireless.
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