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Pioneering Product Operations at MEIJER 2022- PresentDigital Product Owner 2019-2022 Product Owner MEIJER.com : leveraging Adobe Experience Cloud components to enable headless commerce.DAM PO: Driving strategy to stand up Adobe Assets (DAM) as golden record of images to power app and web EcommerceDigital Media and Content Manager August 2015- 2019 .Responsible for architecting sound customer journeys and experiences in order to drive traffic and conversion in store and online.Manager of Content Management 2014-2015 Integral partner at the onset of the highest profile marketing initiatives working directly with VP of Brand Development and the VP of Marketing to execute flawless campaigns. Responsible for planning, development and implementation phases of customer marketing messages and cross channel integration.Brand Development Agency Lead at Meijer 2013-2014. Manage all external Brand Development agencies, projects, contracts and budgets. Collaboarting in a close working relation with the Director of Brand Development, Broadcast Manager and Senior Manager of Digital. Interactive and User Experience Content Manager at Meijer 2011-2013. Responsible for Mobile, Social, Display, Search, Landing Page and Email marketing strategy and campaign execution on the enterprise level.Digital Media Specialist at Meijer 2008-2011. Convinced leadership and established the Digital Marketing department at Meijer. Successfully launched www.facebook.com/meijer and grew to over 1 million "fans."Broadcast Producer 1999-2008. Responsible for all aspects of TV and Radio production for $15 billion retailer Meijer. This includes creative ideation, casting, shooting, editing, shoot logistics and managing agency partners.Owner/Principal at ThePlan-it 1993-Present, 20+ years of shooting network television and event marketing such as Superbowl XL, The Antique Roadshow and NHL Stanley Cup Playoffs.
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Product OwnerMeijer Jan 2019 - PresentGrand Rapids, Michigan, UsFor the first time in a LONG time I am no longer producing customer facing marketing campaigns... I am a Product Owner now. I am a customer advocate for our MEIJER.com desktop and mobile web experiences. Part of a product owner responsibility is to convey that vision to the scrum team within our Agile environment .A product owner is commonly a lead user of the system or someone with a solid understanding of end users, the market place, the competition and of future trends of system being developed -
Manager Of Owned Media And Social StrategyMeijer Oct 2017 - PresentGrand Rapids, Michigan, UsOversight of Owned Media Strategy, Social Strategy/Planning and Content Management across all Meijer owned media properties.
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Brand Development Agency LeadMeijer Jun 2013 - PresentGrand Rapids, Michigan, UsThis position is at the helm of the new Agency of Collaboration model, managing all external agency assignments and process in a close working relation with the Director of Brand Development, Broadcast Manager and Senior Manager of Digital. This position allows me to ensure that Meijer's needs and goals are met on every project via effective management of process, timing, resources and managing expectations amongst internal and external teams.
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Integrated Marketing Communications LeadCrusher Solutions Llc Jan 2011 - PresentCrusher Solutions LLC is a fresh company gaining momentum and buzz for its game-changing videos that help you Crush your ADD. Our Mission is to help 9,000,000 ADD/ADHD Adults Live to Their PotentialADD Crusher has assembled the world’s largest independent online community for ADDers, providing fresh thinking and strategies for adults with ADHD. Facebook.com/ADDCrusherADD Crusher delivers a source of fresh thinking and strategies for adults with ADHD by using stream-able videos instead of books.
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Owner PrincipalThe Plan-It 1993 - PresentI have been an independent contractor shooting for network television productions for as long as I can remember. Some of which I've been hired for have consisted of Superbowl XV, The Antique Roadshow, NHL Stanley Cup Playoffs, Cage Fighting, Arena Cross, Professional Bull Riders, MLB, NBA, X-Games and the Motley Crue World Tour DVD production. Check out Grammy Nominated work on the Deborah Henson-Conant DVD production here http://www.hipharp.com/ia_site/about_ia.html
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User Experience And Content ManagerMeijer Aug 2012 - Nov 2012Grand Rapids, Michigan, UsAt the head of digital marketing for Meijer I oversee Mobile, Display, Email, Search, Landing page and Social strategies in support of our 200+ stores.
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Interactive Ux And Content Specialist At MeijerMeijer Jul 2008 - Nov 2012Grand Rapids, Michigan, UsAs a digital marketer at Meijer I partner with internal teams to: develop interactive UX strategies, architect omni-channel media plans that effectively communicate our corporate marketing objectives to the appropriate audience, all the while still delivering a superior customer experience. As you know, the digital landscape is ALWAYS evolving so my responsibilities also include a boatload of testing, measurement, analysis and reporting that is used to develop future strategies. This position thrives on great project management skills and the ability to raise the IQ of Meijer Senior Leadership along the way (of course being able to multi-task and navigate wicked timelines helps too).Key Deliverables for my position are:UX strategy, innovation, process development, best practices standards and compliance for all Meijer markets for all interactive assets: Dislpay Media, Mobile Apps, Mobile Sites, SMS programs, IVR, QR, AR, Email, Social Media, Landing pages and spearheading the organization with new interactive innovations.
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Digital Media SpecialistMeijer Jul 2008 - Jan 2011Grand Rapids, Michigan, UsThis position understands current and emerging technologies and knows how to use them, how our customers may use them, what audiences will be impacted, what areas are critical in planning and executing solid communication to our customers. Coordinates and executes, measures and reports effectiveness to Advertising/Marketing leadership in conjunction with the Team Lead, and prepares for and participates in regular strategy meetings with collective groups and department project owners.
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Broadcast SpecialistMeijer Nov 1999 - Jul 2008Grand Rapids, Michigan, UsExecutive producer responsible for TV and Radio commercial production for Meijer. Avid editing, HD shooting, driving strategy and negotiating production budgets.
Neil Kirby Skills
Neil Kirby Education Details
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Central Michigan UniversityBroadcast And Cinematic Arts
Frequently Asked Questions about Neil Kirby
What company does Neil Kirby work for?
Neil Kirby works for Meijer
What is Neil Kirby's role at the current company?
Neil Kirby's current role is Product Operations at Meijer.
What is Neil Kirby's email address?
Neil Kirby's email address is ne****@****jer.com
What is Neil Kirby's direct phone number?
Neil Kirby's direct phone number is +161678*****
What schools did Neil Kirby attend?
Neil Kirby attended Central Michigan University.
What skills is Neil Kirby known for?
Neil Kirby has skills like Digital Media, Digital Marketing, Creative Direction, Digital Strategy, Brand Development, Social Media, Advertising, Email Marketing, New Media, Social Media Marketing, Marketing, Video.
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