I work at the heart of the cybersecurity channel community, delivering outstanding marketing services to help partners find and engage with customers, and grow their business. As the Marketing & Alliances Director at e92plus - a leading cybersecurity VAD - I get to work with some of the most exciting, disruptive technologies as well as the biggest, most respective brands in the industry, all helping a range of partners grow their business, from MSPs to VARs to CSPs. We’re delivering innovative marketing services, driving market awareness, partner engagement and pipeline both direct with end-users and through partners, in the UK and EMEA. This covers the full marketing mix, from campaign design and creation through to delivery, both internally and with partners and third party agencies, helping build end-user pipeline from SMB to enterprise, through a fantastic team. As well as growth and performance marketing leadership, I also host a regular cybersecurity podcast, work with channel media on editorial and sponsored content, speak at industry events such as Canalys Forums, and build alliance partnerships as well as identifying and onboarding exciting new vendor partnerships for e92plus. We’re also building some great new platforms, including around BI and data insights, alongside our unique social media and marketing automation apps.