Neil Johnston Email & Phone Number

Glasgow, United Kingdom

Houlet Studio is an Architect Practice specialising in extensions, renovations, bespoke housing and interior design.I joined the company to look after the business development and marketing whilst also adding an extra layer of customer service. Finally, I aim to give Lorna (my wife) the time to do the job she knows best, designing beautiful homes!

Glasgow, United Kingdom

I was honoured to be asked back to European Circuits following a successful first period at the company. My role encompassed the management of all the company's Marketing activities with the addition of yearly Business Development targets.Notable achievements:-Reached company's sales target for the year with 2 months of the financial year to go.-Achieved more than double my own 6 figure sales target for the year taking me over £1million in sales. (Consisting solely of Tier 3 and new customers). -Introduced a new mobile responsive website.-Planned (and currently exhibiting at) 7 events in 5 countries this calendar year.My key responsibilities were:The development (and subsequent implementation) of an annual Marketing Plan/Strategy.Creating, implementing and measuring the success of a comprehensive marketing communications programme.Processing, preparing, developing and reviewing of all marketing and publicity material.Maintaining effective budget management.Maintaining and developing the company's online presence. This included changing to a more value driven digital agency and directing the implementation of a new responsive website, and following the launch of the site, all content creation, PPC, Social Media and Google Analytics efforts.Representing the company at events and meetings.Preparing online and print marketing campaigns (Including monthly e-newsletters).PR activities such as Case Studies, Editorials and Community projects.Creation of cyclical integrated marketing campaigns to promote the company's electronics service offering to a worldwide audience. This includes, exhibiting at events around Europe, e-mail campaigns, web (including creation of imagery) and social posts.

Glasgow, United Kingdom

Working alongside the Marketing Manager my key responsibilities were:To work across a range of marketing channels including print media, online and PR.Assist with the research, drafting and compilation of media collateral.Assist with the development and evaluation of PR and marketing communications.Assisting with the production of email marketing communications.Championing and supporting the principles of Scotwest Credit Union.Securing introductory and follow up meetings with external organisations to present Scotwest Credit Union as a valuable Employee Benefit.Mainting an up to date knowledge of all Credit Union procedures and practices and Credit Union regulatory and statutory legislation to ensure that when representing the Credit Union, accurate information is provided.Targeting and recruitment of new members through Scotwest's Select Employer Programme.In my Manager's absence, I am the first point of contact with anything marketing related.

Glasgow, United Kingdom

Three month's into my role as Marketing and Business Development Executive I was given the opportunity of a secondment to the role of Marketing Manager for the duration of my manager’s maternity leave.This role has seen me manage the day to day marketing activities of the organisation and provide long term marketing strategy for Scotwest Credit Union.My key responsibilities were:The development (and subsequent implementation) of an annual Marketing Plan/Strategy.Creating, implementing and measuring the success of a comprehensive marketing communications programme.Processing, preparing, developing and reviewing of all marketing and publicity material.Maintaining effective budget management.and monthly reporting to CEO.Maintaining and Developing the Scotwest Website. This included changing to a more value driven digital agency and directing the implementation of a new responsive website. I was responsible for Scotwest’s overall online development including all content creation, PPC, Social Media and Google Analytics efforts.Representing the Credit Union at events and meetings.Delivering the business plan's SMART Objectives.Preparing online and print marketing campaigns (Including monthly e-zines).PR activities such as Case Studies, Editorials (featured in the Scotsman, the Herald, Evening Times and the National) and Community projects.Developed the Credit Union's new Mobile Banking app.Planned and launched the Scotwest Car Loan which generated over £1 million in loans in it's first year.Created an integrated marketing campaign to promote the launch of the Scotwest Car Loan. This included radio and outdoor advertising, e-mail campaigns, web (including creation of imagery) and social posts.

Glasgow, United Kingdom

Scotwest Credit Union offers a range of financial services, including savings accounts, personal loans and mortgages. My key responsibilities:To work across a range of marketing channels including print media, online and PR.Assist with the research, drafting and compilation of media collateral.Assist with the development and evaluation of PR and marketing communications.Assisting with the production of email marketing communications.Championing and supporting the principles of Scotwest Credit Union.Securing introductory and follow up meetings with external organisations to present Scotwest Credit Union as a valuable Employee Benefit.Mainting an up to date knowledge of all Credit Union procedures and practices and Credit Union regulatory and statutory legislation to ensure that when representing the Credit Union, accurate information is provided.Targeting and recruitment of new members through Scotwest's Select Employer Programme.

Glasgow

My role entailed collecting primary and secondary research on potential new customers. Following on from this I was required to manage the implementation of leads and monitor our future activities using our customer relationship database.I also prepared the company for and attended international trade events at the Madejski Stadium, SECC, the Paris Expo Porte de Versailles and the Swedish Exhibition & Congress Centre, where interaction with potential customers and industry leaders lead to prospective enquiries for the company.The company is currently expanding it's inbound marketing strategy and I was involved in research, supplementation and analysis of these efforts. These endeavors already started to pay off. In May 2012, I was delighted to be part of European Circuits winning the award of Best Social Media Campaign at the Electronic Sourcing Live 2012 awards dinner.

Bcerta is a provider of occupational health services. I was tasked with the role of providing support within the company’s business development team. This role proved to be extremely diverse due to the nature of working for a start-up organisation. The key activities assigned to my remit were to provide primary/secondary research for potential and existing clients, work with the systems manager to develop and maintain the company’s new CRM system, creating and monitoring the company’s social media presence (namely Twitter and LinkedIn), writing website articles and blogs, interpreting statistical information on the website’s performance using Google Analytics, creating and publishing promotional flyers and assisting with the preparation of client proposals/tenders and generally supporting and advising on the company’s marketing strategy.

During my time at The Western Club I was tasked with various customer relationship management duties. This included monitoring and communicating with both UK and Overseas members as well as gaining information on recipricol clubs around the world with a view to forging stronger links between clubs.As the Club was going through a major re-branding exercise during my time there, I was able to experience different stages of the new brand's development. A particular highlight being when I helped out at the photo shoot for the new website (see website to check out my modelling skills.) My job also included a variety of administration roles including booking and organising large functions, accommodating members and the general meeting and greeting of both members and prospective members.

Ba Hons, Marketing And Media Studies

My joint honours degree included (not exhaustive): Marketing: - The Principles of Marketing - Personal Development & Self Presentation.

French Studies

I studied French at City of Glasgow College. I regard learning a second language as beneficial in many ways, including: - Increased.