Neil Malcolm Email & Phone Number

West Perth, Western Australia, Au

As Chief Marketing Officer at Winboard, my role encompasses leading the strategic vision and execution of all marketing initiatives, driving the company's growth trajectory from startup to a prominent player in the global marketplace. With a keen focus on brand development, I orchestrate comprehensive marketing campaigns that resonate with target audiences across diverse markets. Leveraging market research and analytics, I craft innovative strategies to position Winboard as a leader in its industry, fostering brand awareness and customer engagement. From digital marketing and social media management to product positioning and competitive analysis, I spearhead multifaceted approaches to drive acquisition, retention, and loyalty. Through collaboration with cross-functional teams, I ensure alignment between marketing efforts and overarching business objectives, ultimately propelling Winboard towards sustainable success in the dynamic global landscape.

Karrinyup, Wa, Au

Marketing is integral to any successful business and achieving a real, measurable return on investment should be at the heart of any marketing strategy.At Retail Return Marketing Solutions, we are dedicated to this belief and we have a proven track record of delivering on our marketing efforts for a broad variety of businesses, from retailers and shopping centres through to professional services and tradies. The keys to this success have been a willingness to listen and understand the business, its market, and to maintain regular, open and honest communication.We are committed to driving maximum value from any marketing campaign undertaken; from major retail development launches and fully integrated shopping centre marketing plans, through to specialised digital marketing solutions, cross-media advertising and local area community focused strategies for small businesses.

At Fuel4Sport, we believe that sport plays a critical role in the promotion of positive behaviours, a healthy lifestyle and achieving your best. With the help of strategic partners who share this vision, we aim to support clubs and organisations in the moulding of our current and future generations through dedication, achieving goals and sportsmanship. Fuel4Sport – POWERING the athletes of today, SUPPORTING the athletes of tomorrow.

Perth, Wa, Au

Developed and implemented strategic marketing plans for the Lease Equity business as well as establishing key partnerships and business development.Undertook all marketing activity for a number of shopping centres and complexes throughout Perth including Wesley Quarter, Plaza Arcade, Perth Central, Trinity Arcade, Waterford Plaza, Forest Lakes Forum, Secret Harbour SC, Thornlie Square, Northlands Plaza, Greenwood Village, Haynes SC and Belridge SC to name a few.Undertook the marketing for Sale or Lease for the Lease Equity portfolio including aformentioned managements but also Brookfield Place, enex100, Forrest Chase, One40William, Kingsway City, Belmont Forum, Cockburn Gateway Shopping City, GPO Melbourne, Equus Commercial & Retail and Mirrabooka Square to name a few.

Southbank, Victoria, Au

I was responsible for the Foster Group Corporate Retail Division’s merchandising and sales campaigns in Western Australia, encompassing a number of companies that fell under the parent company’s umbrella, including but not limited to Carlton and United Breweries, Matilda Bay Brewery and Southcorp Wines.I was responsible for coordinating a team of approximately 20 sales and merchandising executives across Perth and country WA, ensuring that all corporate liquor outlets pertaining to the Woolworths and Coles accounts were visited, merchandised appropriately, promotions sold in and that the Fosters Group’s sales targets were met. Outlets included all WA’s Liquorland, Vintage Cellars, Choice One, Dan Murphy’s, BWS and Woolworths Liquor stores, as well as a number of pubs and clubs that fell under the respective corporate banners.

I took up a role in the Marketing Department of Australia’s first online stockbroking service after a number of months in the role of a Professional Information Services Officer in which I was responsible for handling orders of up to $1 million.As a Marketing Research & Communications Analyst, I was accountable for the collection and analysis for market information on a daily basis, inclusive of competitor activity, industry news, key results and market conditions. Additionally, I was responsible for the development and evaluation of new and existing market mechanisms and tools for the businesses’ clients.I was successful in many areas within this role inclusive of product line extension and development; corporate partnerships; rewards programs; website development; multimedia advertising; event co-ordination and media relations.

Montreal, Quebec, Ca

Bachelor Of Commerce, Marketing, Management & Business Law

Education record