-Develop aggressive consulting service line sales and growth strategies to ensure continual growth in key business areas-Work collaboratively with the executive team to identify target segments and develop key outreach strategies and tactics to secure new account meetings-Maintain and support existing client relationships to ensure complete satisfaction and long-term loyalty

-Assist in the development of the annual admission marketing plan and implementation of applicable strategies and tactics with Director to achieve plan goals. Develop and implement procedures and technologies plans for admission operations and processing of admission decisions. - Assist in developing and implementing annual admission and marketing plans with concrete, specific, well-justified strategies and tactics designed to improve the quality of entering MBA Candidates and meet annual admission goals and deadlines specified by the administration. - Plan, supervise and implement organized programs for recruiting applicants to ensure high levels of customer satisfaction and achievement of recruiting goals. - Develop and implement the direct mail and relationship marketing aspects of the admission process. - Personally develop accurate, creative, and high-quality marketing materials and campaigns to meet admission goals- Use project management tools to plan and execute each publication cycle so that they are produced within budget and on time.

Directs the strategic planning, marketing, business development and community relations efforts consistent with the goals and objectives of Indiana University Health La Porte and Starke hospitals. This position also works with the board of directors, administration, medical staff, directors and community leadership to help establish strategic priorities.-Facilitates the annual strategic planning process and other market planning needs.-Coordinates all positioning and image enhancement efforts, including development of an annual marketing plan.-Assists in the development and implementation of business/growth strategies and marketing plans for clinical products and services, payers and the medical staff.-Coordinates research, planning, development and evaluation of new programs and other business development-Directs all marketing and communications activities for both hospitals, all strategic services lines, the community health center, the physician network and other related entities.-Coordinates marketing, planning or business development projects, including feasibility studies, consulting engagements and business and/or physician development initiatives.-Serves on various community, system and medical center committees and working groups as assigned.-Selects, orients, trains, directs and supervises marketing staff; develops job design and standards of performance, evaluates performance and competencies and makes recommendations for personnel action such as merit increases, promotions and disciplinaryaction.-Sets the department's priorities for performance improvement, including mechanisms designed to reprioritize in response to unusual or urgent events.

-Plan, organize and direct marketing & communications activities for the hospital to extend and increase use of the hospital facilities.-Develop long-term marketing objectives for the hospital and plan campaigns and programs to meet such goals.-Periodically review department performance in relation to established goals, implementing changes to effect improvement or react to changes in the organization or industry.-Research and evaluate a variety of trends and parameters of hospital usage, services utilization, community needs and physician preferences.-Evaluate competitive hospitals and healthcare services.-Develop, recommend and present short- and long-term marketing strategies for the hospital; suggest new services, new facilities and/or improvements in procedures or levels of care that would open up new markets.-Develop marketing campaigns for hospital services, in conjunction with the advertising agency and prepare and place advertisements.-Prepare brochures, posters, radio and television commercials to publicize new and existing services.-Select media methods for distribution of information.-Encourage hospital and medical staff to promote hospital services.-Evaluate and define the selling points of hospital services and develop suitable advertising themes, slogans and logos. Encourage use of such themes in hospital publications and signs.-Conduct research to evaluate the effectiveness of hospital marketing techniques and media.-Evaluate and assist in negotiating the acquisition of new facilities such as health centers, specialized or long-term facilities.-Prepare presentations to the board and administrative groups to explain the marketingprogram of the hospital. Educate physicians and hospital staff in marketing hospital servicesand using marketing techniques.-Develop awareness of the marketing activities of the hospital.-Develop and recommend department-operating budgets. Ensure that the department operates within allocated funds.

-Signed a dozen new physicians to our physician group, re-opened our behavioral health unit, developed formalized project management process with projects totaling an estimated $3M in added annual revenue-Assisted with project management of re-branding to IU Health leading to promotion to Marketing Director

-Provided recommendations and resources to organizational leadership on interpreting patient satisfaction reports and consulted on appropriate improvement measures including but not limited to hourly rounding, action planning, goal setting, scripting methods and best practices-Engaged in relationship building by understanding and servicing the unique needs of clients, problem solving on errors in data collection and reporting in order to rebuild client confidence after service failure; also provided action plans to prevent future service failures by minimizing potential for human miscalculation

-Awarded special graduate assistantship by Health Policy professor to assist with the development of a healthcare reform proposal to state government-Conducted extensive research on key issues in healthcare including rising costs, inequitable distribution of access to care, and inefficiencies within Indiana’s current healthcare system and prepared for presentation to key government officials

-Created Excel tools for better management of purchasing contracts-Developed a detailed outline of a marketing business plan for a new venture-Helped coordinate and manage blood drives and fundraising campaigns

Recruited IT professionals throughout the world to work at a large IT firm based out of Texas.