• Pivotal role in the strategic development and execution of off-air brand & tune-in marketing efforts, including directing marketing strategies and overseeing creative development for a robust launch campaign incorporating a mix of National & Local Digital (social, search, display), High-Impact Outdoor, TV, Radio and Print • Conceptualized and executed content sampling programs with Cable and Satellite partners • Collaborated with Research for on-going brand tracking study and defining & analyzing campaign KPIs

Oversaw Marketing efforts for 30 films a year across Digital Streaming, Cable VOD, Theatrical and Home Video/Ancillary• Devised and executed comprehensive marketing strategies to maximize business growth for the brand & individual films, setting release budgets for multi-tiered campaigns while collaborating with multiple departments (including Press, Acquisitions and Sponsorship) to maximize corporate synergy and efficiency• Led four-person marketing team, tasked with establishing individual film positioning & related demographic targeting, distribution strategies, customized social media programs, multi-platform media buys, viral marketing efforts and grassroots promotions• Drove creative development for all campaigns, working with both external vendors and in-house creative team• Served as primary marketing contact for filmmakers and senior staff (including CEO)

Oversaw all facets of marketing for specialized theatrical releases, including: • Determination of positioning & demographic targeting• Execution of all paid media, grassroots marketing and social messaging • Development of key marketing materials, including one-sheets, trailers, print, digital, radio and outdoor

• Responsible for advertising, press, e-commerce and online presence to maximize awareness and increase revenue for monthly comics and graphic novels• Served as Creative Director for all marketing assets and graphic novel packaging• Oversaw relationships with distribution partners and retailers to expand sales performances, including negotiating and securing distribution for film-centric graphic novels in art-house movie theatre chain Landmark Theaters• Supervised all activity for San Diego Comic-Con, New York Comic-Con and Book Expo of America, inclusive of booth design, staff management, creation of show exclusives and conceptualization & coordination of panel discussions

• Generated, wrote & presented strategic integrated marketing solutions for National in-cinema advertising activations, incorporating a mix of on-screen and theater lobby promotion for all Eastern US clients

Successfully utilized traditional/non-traditional media to create campaigns that led to record ratings and numerous industry accolades and awards, including MediaWeek’s Media Plan of the Year for Crank Yankers (2003) and several Promax and CTAM Awards, while also expanding the diversity of Comedy Central’s viewership by effectively targeting African-American, LGBT and Hispanic audiences.• Developed off-air marketing and media strategies to support network priorities while overseeing relationships with external advertising agencies and managing $20 million+ annual budget• Planned and executed advertising initiatives for Affiliate, National Ad Sales and Press/Awards departments• Collaborated on marketing strategies for Comedy Central-branded ancillary businesses, including DVD, CD, retail, mobile and digital downloads• Designated and evaluated cross-promotional opportunities to maximize corporate synergy

Clients: Nickelodeon (Nick At Nite, TV Land), Sara Lee (Hillshire Farm, Jimmy Dean, Hygrade, Bali), Aetna, T-Fal and Lever (‘all’ detergent)• Planned Local and National media campaigns, inclusive of TV, Print, Radio, Online, Outdoor and unique retail-based initiatives• Built solid client relationships via daily interaction, serving as Account Exec in addition to Media Planner for Nickelodeon• Negotiated rates and placements for robust Print campaigns• Issued monthly budget/billing summaries, flowcharts and competitive analyses