Neil Martin

Neil Martin Email and Phone Number

IT Global Capability Director @ AstraZeneca | MBA, Agile, Scrum, Digital Transformation @ AstraZeneca
cambridge, cambridgeshire, united kingdom
Neil Martin's Location
Macclesfield, England, United Kingdom, United Kingdom
Neil Martin's Contact Details
About Neil Martin

As an IT Global Capability Partner at AstraZeneca, I leverage my 10+ years of experience in designing and delivering end-to-end digital solutions as a product owner, manager, and project manager. I am passionate about creating exceptional user experiences and delivering value for the business, using both Agile and PRINCE2 methodologies.I have a proven track record of leading large programs of transformation in periods of significant industry change, across various sectors such as education, retail, government, charity, health, and regulation. I have successfully implemented Salesforce Marketing Cloud and Data Cloud, Adobe Experience Manager, Adobe Analytics, and Adobe Target for AstraZeneca, as well as facilitated digital vision workshops and ideation sessions with senior leaders. I am also a certified PRINCE2 Practitioner, AgilePM Practitioner, and ScrumMaster, and hold an MBA in Higher Education Marketing. I thrive on working with companies that consider the customer experience as a key driver of value and innovation.

Neil Martin's Current Company Details
AstraZeneca

Astrazeneca

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IT Global Capability Director @ AstraZeneca | MBA, Agile, Scrum, Digital Transformation
cambridge, cambridgeshire, united kingdom
Website:
astrazeneca.com
Employees:
59317
Neil Martin Work Experience Details
  • Astrazeneca
    Director, Commercial It - Commercial Excellence & Digital Marketing
    Astrazeneca Mar 2024 - Present
    Macclesfield, England, United Kingdom
    Leading anticipation, ideation and demand management across technology products for channel excellence including but not limited to CRM, field experience, direct & digital experience, events & meetings, UX & UI optimization, marketing automation, channel optimization capabilities.The lead of strategic vendor relationships for the capability area owned solutions.Holding strategic relationships at the highest levels with senior leaders across business units, continually identifies new ways for IT to partner achieving and exceeding business objectives.Comprehensive accountable for the successful development & evolution of an ambitious and transformational capability strategy & roadmap for content that combines short, medium & long-term ambition, and for ensuring broad support & alignment across the partner group.A proven track record of delivering results, specifically in mobilising high value investments and developing innovative solutions.
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  • Astrazeneca
    Omnichannel Engineering Lead
    Astrazeneca May 2022 - Mar 2024
    United Kingdom
    Delivery of Digital Transformation projects including, Self-serve for MarTech including Adobe Experience Manager, Adobe Analytics, Adobe Target for knowledge uplift. Global programme implementation lead for AstraZeneca’s Salesforce Marketing Cloud and Data Cloud implementation.
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  • Astrazeneca
    It Project Manager Major Programmes
    Astrazeneca Mar 2019 - May 2022
    Macclesfield, Cheshire, United Kingdom
    Responsible as AstraZeneca’s Digital Lab workstream programme lead for helping to construct digital vision through the facilitation of workshops, ideation sessions with senior leaders.Accountable for IT budgets, compliance and delivery of multiple projects for Innovation and Experimental Write Up workstreams.The leading of programme increment roadmap planning sessions for the programme, alongside relationship management of a global team across Gothenburg, Cambridge, Macclesfield, Boston and Gaithersburg.
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  • General Medical Council
    Digital Transformation Manager (Product Manager)
    General Medical Council Oct 2016 - Mar 2019
    Manchester, United Kingdom
    Agile delivery of digital projects for the General Medical Council (GMC). ▪ Defined the product feature’s vision and strategy for GMC, MPTS and Intranet digital projects. Managing the end-to-end lifecycle of features, working closely with SCRUM manager to translate to team across the various swim lanes content, UX&D and development/test.▪ Defining and prioritising Epics. Working closely with joint Product Manager and SCRUM Manager to ensure the backlog is sized appropriately.▪ Team management – providing clear goals and clarity on roadmap deliverables to line-managed team.▪ Creation of a UX&D function. Working with UX designers to define user experience design principles and cross-site guidelines, as well as improving our time-to-learn with continuous attention to technical excellence and design excellence through iterative design of prototypes, content card sorts, IA and process of user testing.▪ Established audience insight function creating a feedback loop from users with a team of experts using the latest testing methods to fuel an iterative design process, but fundamentally established the product vision and backlog.▪ Established Agile delivery in a previous waterfall organisation. Balancing stakeholder input, whilst protecting the voice of the customer, often acting as the bridging between the business, technical team and the end user needs.▪ Owner of the digital media strategy working closely with editorial, business stakeholders to lead a 5 year program of improvement to our digital touchpoints across regulation and education.
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  • Alliance Manchester Business School
    Digital Marketing Manager
    Alliance Manchester Business School Feb 2016 - Oct 2016
    Manchester, United Kingdom
    Reporting to the Head of Marketing, Communications and Recruitment, I was responsible for leading the digital marketing strategy for the Alliance Manchester Business School (AMBS). I led a digital transformation process, at the heart of which is an ambitious data-driven website redevelopment project – a complex project involving multiple internal and external stakeholders, suppliers and end users. Which demands highly developed project management, interpersonal and communication skills, especially when coordinating developments across six overseas centres in Dubai, Hong Kong, Manchester, São Paulo, Shanghai and Singapore.In addition to this major development project I was responsibility to:- Being at the forefront of new digital marketing technologies and develop, implement and analyse digital marketing projects using web analytics, in order to promote the School as an innovative provider of high quality programmes.- Prioritise, consolidate and manage the presentation of content at School, International Centre and Research centre levels, ensuring an integrated content-led approach across all channels in support of marketing objectives.- Manage global advertising campaigns, with management of advertising agencies and relationships with key strategic partners.- The management of the School’s content-led digital marketing strategy with a focus on advertising, search marketing (SEO & PPC), social media, web development and data analysis – working directly with marketing and communications professionals at local and corporate levels.SEO - Develop, manage and implement a strategic approach to AMBS’ management of digital channels including the website, digital advertising and social media.
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  • Staffordshire University
    Digital Marketing Manager
    Staffordshire University Jun 2014 - Jan 2016
    Stoke-On-Trent, United Kingdom
    I led a team of digital experts, focused on a simple strategy to exceed consumers expectations through digital and content marketing. This approach was truly putting the customer at the heart of everything we did.- I was responsible for creating strategic, engaging and highly measurable campaigns. Work included; www.staffs.ac.uk/clearing www.staffs.ac.uk/opendays www.staffs.ac.uk/expertexplains, www.staffs.ac.uk/brand , www.staffs.ac.uk/research-and-business/ )- Managing digital campaigns focused on answering consumer needs, I increased engagement by 140% and achieved 30% drop in bounce rate for the 2015 Clearing campaign. This campaign led to an increased conversion of clearing students than previous year, 300 in total. - The creation of highly measurable student recruitment campaigns (www.staffs.ac.uk/join , www.staffs.ac.uk/openyourmind) applying a constant Beta culture for improvement. - Budgetary responsibility for all digital marketing spend, ensuring the delivery of quality marketing at best value for the institution.- Responsible for delivering digital improvements through effective measurement and testing, using A/B testing, user heat mapping, Google Analytics and third party usability assessments to confidently drive user improvements across multiple digital channels including web (www.staffs.ac.uk), social media channels, email and digital advertising.- Management of third party relationships and campaigns to produce awareness and engagement of youth market through use of PPC, Display, SEO, Social and other routes to market.- Line Management and area responsibility for five digital professionals including web design, content management, social media, video production and photography.
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  • North West Air Ambulance Charity
    Marketing Manager
    North West Air Ambulance Charity Mar 2013 - Jun 2014
    Knowsley
    - Responsible for implementing integrated campaigns across both online and offline channels to reinforce brand messaging and engagement. - Implemented and monitored donor/user experience across all charity touch points whether physical or digital to inform future strategic decisions.- Oversaw the daily management and development of the charity’s website (www.nwaa.net ) including structure, performance, content creation, user training and support.- Supporting the charity’s strategic objectives with a successful marketing plan, contributing to growth and ROI. - Developed relationships to secure sponsorship and brand alignment opportunities with large brands including Honda Motor Co.
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  • University Of Chester
    Digital Project Manager
    University Of Chester Oct 2008 - 2013
    Chester, United Kingdom
    - Project managed the implementation of a £90K Web Content Management System.- Creating a culture institution-wide for digital marketing learning which lead to becoming a finalist for the National Management and Leadership Awards 2012.- Led a project team of ten, line managing three staff delivering a truly user-focused website redevelopment project to a testing deadline.- Internal communication programme designed and delivered, motivating staff to embrace change and learn new skills. - Created, led and motivated a team of some 200 volunteers; encouraging innovation and creativity, and ensuring that technical, creative and project management skills are applied to the delivery of exceptional website content.- Specialist skills and interest within information architecture (IA) planning, Google Analytics, SEO principles, market research and usability studies.
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  • University Of Chester
    Marketing Communications Manager (Fixed-Term)
    University Of Chester Jan 2012 - Oct 2012
    Chester, United Kingdom
    - Successfully led and managed a team of five, across Digital and Print Marketing in delivering a full integrated, trackable, and truly engaging creative output.- Creator and Manager of the Heist Award nominated 2011 undergraduate recruitment campaign.- Managed the University’s digital proposition, ensuring it consistently performs against the overarching business strategy (www.chester.ac.uk/ http://you.chester.ac.uk/).- Directed film and media productions across different marketing platforms, featuring on the covers of the 2011 and 2012 Undergraduate Prospectus. - Acted as consultant for internal and external clients on digital and print marketing.
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  • Liverpool John Moores University
    Guest Lecturer
    Liverpool John Moores University 2011 - 2012
    Liverpool, United Kingdom
    - Lectured and tutored students on e-marketing best practice for various Business School course modules.- Assisted with the development and construction of B2B networks to drive growth and penetration for additional funding.
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  • Merseyside Police
    Web Content Co-Ordinator
    Merseyside Police Jul 2008 - Aug 2008
    Liverpool, United Kingdom
    • The sourcing and copy-writing of content for the launch of a new website to a tight time-scale.
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  • Livesmart'
    Web And E-Marketing Co-Ordinator
    Livesmart' Oct 2007 - Apr 2008
    Liverpool, United Kingdom
    - Management of high profile email marketing campaigns for 2008 Liverpool Capital of Culture.- Managed CMS and CRM database systems to target specific consumer groups.- Produced and managed website content across five separate e-commerce sites .
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  • Liverpool City Council
    Communication And Consultation Graduate
    Liverpool City Council May 2006 - Sep 2007
    Liverpool, United Kingdom
    - Developed and implemented new marketing tools (including MailChimp). - Attained Crystal Mark Plain English Award for website content. - Copywriter for website, intranet and magazine content.- Events Management and planning, including: management conferences, public meeting and staff conferences.

Neil Martin Skills

Online Marketing Digital Marketing Digital Strategy Writing For Print General Communications Newsletter Design Web Project Management Online Content Creation Online Community Management Editorial Project Management Content Planning Website Copy Online Communications Internet Strategy Editorial Marketing Copy Marketing Web Content Community Management Digital Media Web Design Project Management Plannning Social Media Social Media Marketing Web Development Marketing Communications Marketing Strategy Seo Cms Management Strategy Leadership Google Analytics Integrated Marketing Web Content Management Agile Project Management Web Email Marketing Online Advertising Advertising Ppc Content Strategy Content Management Copywriting Event Management Crm Web Analytics E Commerce Market Research

Neil Martin Education Details

Frequently Asked Questions about Neil Martin

What company does Neil Martin work for?

Neil Martin works for Astrazeneca

What is Neil Martin's role at the current company?

Neil Martin's current role is IT Global Capability Director @ AstraZeneca | MBA, Agile, Scrum, Digital Transformation.

What is Neil Martin's email address?

Neil Martin's email address is ne****@****l.co.uk

What is Neil Martin's direct phone number?

Neil Martin's direct phone number is +4416192*****

What schools did Neil Martin attend?

Neil Martin attended University Of Chester, University Of Chester, Liverpool John Moores University.

What are some of Neil Martin's interests?

Neil Martin has interest in Marketing, Digital Marketing, People Management, Strategic Planning, Campaigns, Training And Personal Development, Health.

What skills is Neil Martin known for?

Neil Martin has skills like Online Marketing, Digital Marketing, Digital Strategy, Writing For Print, General Communications, Newsletter Design, Web Project Management, Online Content Creation, Online Community Management, Editorial Project Management, Content Planning, Website Copy.

Who are Neil Martin's colleagues?

Neil Martin's colleagues are Karin Diem, Luke Singleton, Carlos Leon Carmona, Jim Shull, Mateusz Zięba, Ioana Maior, Olesia Brus.

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