Neil Martin Email & Phone Number

Macclesfield, Gb

Macclesfield, England, United Kingdom

Leading anticipation, ideation and demand management across technology products for channel excellence including but not limited to CRM, field experience, direct & digital experience, events & meetings, UX & UI optimization, marketing automation, channel optimization capabilities.The lead of strategic vendor relationships for the capability area owned solutions.Holding strategic relationships at the highest levels with senior leaders across business units, continually identifies new ways for IT to partner achieving and exceeding business objectives.Comprehensive accountable for the successful development & evolution of an ambitious and transformational capability strategy & roadmap for content that combines short, medium & long-term ambition, and for ensuring broad support & alignment across the partner group.A proven track record of delivering results, specifically in mobilising high value investments and developing innovative solutions.

United Kingdom

Delivery of Digital Transformation projects including, Self-serve for MarTech including Adobe Experience Manager, Adobe Analytics, Adobe Target for knowledge uplift. Global programme implementation lead for AstraZeneca’s Salesforce Marketing Cloud and Data Cloud implementation.

Macclesfield, Cheshire, United Kingdom

Responsible as AstraZeneca’s Digital Lab workstream programme lead for helping to construct digital vision through the facilitation of workshops, ideation sessions with senior leaders.Accountable for IT budgets, compliance and delivery of multiple projects for Innovation and Experimental Write Up workstreams.The leading of programme increment roadmap planning sessions for the programme, alongside relationship management of a global team across Gothenburg, Cambridge, Macclesfield, Boston and Gaithersburg.

Manchester, United Kingdom

Agile delivery of digital projects for the General Medical Council (GMC). ▪ Defined the product feature’s vision and strategy for GMC, MPTS and Intranet digital projects. Managing the end-to-end lifecycle of features, working closely with SCRUM manager to translate to team across the various swim lanes content, UX&D and development/test.▪ Defining and prioritising Epics. Working closely with joint Product Manager and SCRUM Manager to ensure the backlog is sized appropriately.▪ Team management – providing clear goals and clarity on roadmap deliverables to line-managed team.▪ Creation of a UX&D function. Working with UX designers to define user experience design principles and cross-site guidelines, as well as improving our time-to-learn with continuous attention to technical excellence and design excellence through iterative design of prototypes, content card sorts, IA and process of user testing.▪ Established audience insight function creating a feedback loop from users with a team of experts using the latest testing methods to fuel an iterative design process, but fundamentally established the product vision and backlog.▪ Established Agile delivery in a previous waterfall organisation. Balancing stakeholder input, whilst protecting the voice of the customer, often acting as the bridging between the business, technical team and the end user needs.▪ Owner of the digital media strategy working closely with editorial, business stakeholders to lead a 5 year program of improvement to our digital touchpoints across regulation and education.

Manchester, United Kingdom

Reporting to the Head of Marketing, Communications and Recruitment, I was responsible for leading the digital marketing strategy for the Alliance Manchester Business School (AMBS). I led a digital transformation process, at the heart of which is an ambitious data-driven website redevelopment project – a complex project involving multiple internal and external stakeholders, suppliers and end users. Which demands highly developed project management, interpersonal and communication skills, especially when coordinating developments across six overseas centres in Dubai, Hong Kong, Manchester, São Paulo, Shanghai and Singapore.In addition to this major development project I was responsibility to:- Being at the forefront of new digital marketing technologies and develop, implement and analyse digital marketing projects using web analytics, in order to promote the School as an innovative provider of high quality programmes.- Prioritise, consolidate and manage the presentation of content at School, International Centre and Research centre levels, ensuring an integrated content-led approach across all channels in support of marketing objectives.- Manage global advertising campaigns, with management of advertising agencies and relationships with key strategic partners.- The management of the School’s content-led digital marketing strategy with a focus on advertising, search marketing (SEO & PPC), social media, web development and data analysis – working directly with marketing and communications professionals at local and corporate levels.SEO - Develop, manage and implement a strategic approach to AMBS’ management of digital channels including the website, digital advertising and social media.

Stoke-On-Trent, United Kingdom

I led a team of digital experts, focused on a simple strategy to exceed consumers expectations through digital and content marketing. This approach was truly putting the customer at the heart of everything we did.- I was responsible for creating strategic, engaging and highly measurable campaigns. Work included; www.staffs.ac.uk/clearing www.staffs.ac.uk/opendays www.staffs.ac.uk/expertexplains, www.staffs.ac.uk/brand , www.staffs.ac.uk/research-and-business/ )- Managing digital campaigns focused on answering consumer needs, I increased engagement by 140% and achieved 30% drop in bounce rate for the 2015 Clearing campaign. This campaign led to an increased conversion of clearing students than previous year, 300 in total. - The creation of highly measurable student recruitment campaigns (www.staffs.ac.uk/join , www.staffs.ac.uk/openyourmind) applying a constant Beta culture for improvement. - Budgetary responsibility for all digital marketing spend, ensuring the delivery of quality marketing at best value for the institution.- Responsible for delivering digital improvements through effective measurement and testing, using A/B testing, user heat mapping, Google Analytics and third party usability assessments to confidently drive user improvements across multiple digital channels including web (www.staffs.ac.uk), social media channels, email and digital advertising.- Management of third party relationships and campaigns to produce awareness and engagement of youth market through use of PPC, Display, SEO, Social and other routes to market.- Line Management and area responsibility for five digital professionals including web design, content management, social media, video production and photography.

Knowsley

- Responsible for implementing integrated campaigns across both online and offline channels to reinforce brand messaging and engagement. - Implemented and monitored donor/user experience across all charity touch points whether physical or digital to inform future strategic decisions.- Oversaw the daily management and development of the charity’s website (www.nwaa.net ) including structure, performance, content creation, user training and support.- Supporting the charity’s strategic objectives with a successful marketing plan, contributing to growth and ROI. - Developed relationships to secure sponsorship and brand alignment opportunities with large brands including Honda Motor Co.

Chester, United Kingdom

- Project managed the implementation of a £90K Web Content Management System.- Creating a culture institution-wide for digital marketing learning which lead to becoming a finalist for the National Management and Leadership Awards 2012.- Led a project team of ten, line managing three staff delivering a truly user-focused website redevelopment project to a testing deadline.- Internal communication programme designed and delivered, motivating staff to embrace change and learn new skills. - Created, led and motivated a team of some 200 volunteers; encouraging innovation and creativity, and ensuring that technical, creative and project management skills are applied to the delivery of exceptional website content.- Specialist skills and interest within information architecture (IA) planning, Google Analytics, SEO principles, market research and usability studies.

Chester, United Kingdom

- Successfully led and managed a team of five, across Digital and Print Marketing in delivering a full integrated, trackable, and truly engaging creative output.- Creator and Manager of the Heist Award nominated 2011 undergraduate recruitment campaign.- Managed the University’s digital proposition, ensuring it consistently performs against the overarching business strategy (www.chester.ac.uk/ http://you.chester.ac.uk/).- Directed film and media productions across different marketing platforms, featuring on the covers of the 2011 and 2012 Undergraduate Prospectus. - Acted as consultant for internal and external clients on digital and print marketing.

Liverpool, United Kingdom

- Lectured and tutored students on e-marketing best practice for various Business School course modules.- Assisted with the development and construction of B2B networks to drive growth and penetration for additional funding.

Liverpool, United Kingdom

• The sourcing and copy-writing of content for the launch of a new website to a tight time-scale.

Liverpool, United Kingdom

- Management of high profile email marketing campaigns for 2008 Liverpool Capital of Culture.- Managed CMS and CRM database systems to target specific consumer groups.- Produced and managed website content across five separate e-commerce sites .

Liverpool, United Kingdom

- Developed and implemented new marketing tools (including MailChimp). - Attained Crystal Mark Plain English Award for website content. - Copywriter for website, intranet and magazine content.- Events Management and planning, including: management conferences, public meeting and staff conferences.

Master Of Business Administration (M.B.A.), Higher Education Marketing, Distinction

Grade attained: Distinction

Prince2, Prince2 Practitioner, Practitioner

Bachelor’S Degree, Business Studies, 2:1