Neil M Hancock work email
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I love spending my time coming up with and implementing data-focused marketing strategies. I have a passion for where data and marketing intersect, and how both disciplines can drive each other forward.Whether it's for clients, during my time in the agency world, or for the businesses I've worked for directly, I have successfully implemented hundreds of data-led marketing strategies. I do this by focusing on the key outcomes, building amazing teams and being flexible to change environments and new insights.I have enjoyed numerous senior roles during my career, each of which has challenged me to continually develop personally and professionally. This has helped to fuel both my personal focus on CPD but also the importance of it for my teams.I've scaled marketing performance, I've transitioned target audiences, improved sales efficiencies and relaunched brands. I've done all this by putting the consumer at the centre of the strategy, building a high-performance culture and making sure our gut instinct is validated, where possible, with data.I've managed targeted micro teams (1-4) on individual projects or products as well as large (35+) teams covering the whole of demand generation and digital marketing.Despite being a professed marketing geek, I've always had a passion for sales and the full B2B sales funnel, and understand the importance of a joined-up commercial function, targeting a collective goal.I enjoy meeting new people, discussing challenges and creating potential strategies to overcome them, so I'd love you to reach out to talk to me about emerging marketing challenges and technologies.
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Chief Marketing OfficerTwinview Jan 2023 - PresentLondon, Gb -
Marketing DirectorVisualsoft Ltd Oct 2021 - Jan 2023Stockton-On-Tees, Cleveland, GbAs the Marketing Director at Visualsoft, I am responsible for the full demand generation team, inclusive of the digital marketing, inbound, brand, partnerships and outbound sales teams. I work closely with the VP of Sales to create a unified sales funnel, measured at all stages and working seamlessly around a single business goal.In the first 6 months, working seamlessly with the wider commercial team, my team and I were able to grow MQLs by over 150% and SQLs by over 200%. In the following 6 months, we were able to transition the campaigns to a new audience following a strategic change to the target audience.I am responsible for the identification and implementation of the overall business vision and strategy across a broad range of marketing channels and activities. Alongside this, I am responsible for the daily, weekly, monthly and quarterly performance reporting on a large number of SaaS metrics.I am also responsible for the management of our marketing technologies such as Hubspot to create effective automation and personalised marketing to engage our database, create high-quality digital experiences and nurture sales opportunities. -
Head Of MarketingHive Hr Mar 2019 - Sep 2021Newcastle Upon Tyne, Tyne & Wear, GbAs the Head of Marketing at Hive, I was responsible for marketing, brand and demand generation. This included all outbound sales activities, brand and creative campaigns, digital marketing, sales events and product and retention marketing while working closely with the Head of Sales to manage the sales funnel.Working with our Systems Administrator, I was responsible for developing and managing the Hubspot CRM, including commercial performance reporting.While at Hive, I grew our inbound marketing leads from less than 10% of our total lead generation to 75%, an increase of over 1000%, while maintaining a target Customer Acquisition Cost (‘CAC’) and sales efficiency ratio. While also implementing a strategic focus on better diversifying lead sources. I successfully grew incoming leads from digital marketing, events, marketing automation and brand partnerships, to reduce the reliance on referrals and outbound sales activities. Working closely with the Finance Director, I am responsible for managing the sales & marketing budget, ensuring activities were fully tracked and delivering against the business KPIs. -
Head Of B2BSilverbean Dec 2017 - Mar 2019Newcastle Upon Tyne, England, GbThe B2B sector has its own unique challenges such as how to grow lead volumes, how to integrate your sales and marketing departments and how to reach those difficult markets, at Silverbean we address these head-on through our B2B service offering.We believe accelerating your lead performance shouldn't be complicated and stressful, and our service offering takes the wide skill set at Silverbean to build a clear lead generation strategy. We make sure your sales and marketing efforts are maximised by creating a unified plan and measuring performance accurately.We also get to know your target customers through our in-depth Customer Insights workshops, these allow us to identify what your customers and thinking and feeling and where they can be reached. Your communication strategy can then be focused to create cut-through in the right areas. -
Head Of OptimisationSilverbean Jul 2014 - Nov 2018Newcastle Upon Tyne, England, GbI am responsible for leading and managing the agencies Analytics, Measurement & CRO service.My key responsibility is to lead the teams to deliver continuously high quality, results focused, service delivery levels, while researching and developing additional techniques and technologies to continue to improve our core services.
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Senior Search Marketing ConsultantSilverbean Mar 2009 - Jul 2014Newcastle Upon Tyne, England, GbSilverbean is a leading digital marketing agency in the North East and services clients from a complete range of industries and locations from the retail industry to B2B.Key Responsibilities:• Key day-to-day account management of SEO & PPC accounts.• Managing the internal SEM team to maximise their productivity for all clients, while ensuring the development of their knowledge.• Design, implementation and reporting on all search activities both internally for Silverbean and also for all the search clients, including a ‘hands-on’ approach to develop their marketing strategies.• Defining and delivering strategies to secure increased ROI for a range of marketing methods.• Providing recommendations and suggestions to clients to improve user experience and improve conversion rates.• Creating strong relationships with existing customers and seeking and developing future relationships with prospective clients.• Reviewing client strategies to link seamlessly with other marketing channels including PR, Social Media and Affiliate Marketing.
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E-Marketing Accounts ManagerEnigma Interactive Jan 2008 - Dec 2008Newcastle Upon Tyne, Tyne And Wear, GbEnigma Interactive are one of the leading multimedia agencies in the North East and has worked with clients including One North East, EMI and Benfield Motor Group. Key Responsibilities:• Key account management of a range of different size accounts.• Creating researched, articulated and well-thought-through briefs and proposals.• Increasing brand exposure through networking in the local area.• New business development through various chosen mediums.• Projects implement and managed through timelines and key project targets. -
Internet Marketing ManagerProdo Nov 2006 - Jan 2008Chester, Cheshire, GbProdo is one of the most successful independent marketing consultancies in the North West. The company provides total online and offline marketing solutions to a wide range of companies. Key Responsibilities:• Created, managed, implemented and modified successful SEO, PPC and E-Mail marketing campaigns for a range of clients.• Qualified Google AdWords Professional.• Created successful E-mail marketing campaigns for clients, including providing statistical feedback and report facilities through specific research software.• Undertook client training on in-house content management systems and external third-party software.• Great understanding of Google Analytics and statistical website performance software• SEM account reporting, using a range of software packages.• Worked closely with the web development team in website amendments and the development of search engine-friendly websites.• Good Copywriting skills.
Neil M Hancock Skills
Neil M Hancock Education Details
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Newcastle UniversityInformation Systems -
The British School Of Brussels
Frequently Asked Questions about Neil M Hancock
What company does Neil M Hancock work for?
Neil M Hancock works for Twinview
What is Neil M Hancock's role at the current company?
Neil M Hancock's current role is Chief Marketing Officer at Twinview.
What is Neil M Hancock's email address?
Neil M Hancock's email address is br****@****ail.com
What is Neil M Hancock's direct phone number?
Neil M Hancock's direct phone number is +4419140*****
What schools did Neil M Hancock attend?
Neil M Hancock attended Newcastle University, The British School Of Brussels.
What skills is Neil M Hancock known for?
Neil M Hancock has skills like Digital Marketing, Ppc, Seo, Google Analytics, Online Marketing, Digital Strategy, Sem, Email Marketing, Google Adwords, Web Marketing, Marketing Strategy, Web Analytics.
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