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- Started in traditional media at DDB/Needham, Los Angeles.- Recruited to Bozell, Los Angeles. - Moved to San Francisco, worked at Talent LaPointe on HP.- - Ran first industry demographic in Datamation and PCWeek- Went Client side at Oracle.- Anderson and Lembke on Microsoft.- Co-founded WebRep, the first online advertising representation firm, in January 1996.- WebRep merged to become 2CanMedia. - 2CanMedia was sold to CMGI (AdSmart).- Was on original digital media team at Universal McCann San Francisco- - Received "Best Use of Search" award in global media awards- Co-founded GoodHandsMedia.com.- Lived in Madrid, Spain 2009-2010. - Founded Measurable Media Labs to help publishers and advertisers alike.- Media freelance at Swirl on CA Technologies and PG&E media planning.- Contracted at Nokia on OZO virtual reality products.- Media freelance for Nomacorc on their alternative wine closures.- Contracted at Workfront on brand awareness and acquisition.- Media freelance at R2Integrated on various tech accounts.- Media freelance at ROI-DNA on various tech and financial accounts.- Media freelance at m/SIX on pharma client.- Manage media planning/buying/trafficking/analysis through MediumDoneWell.I spend my nights/weekends on my side wine project; WineRelease.com.Specialties: Publisher direct, paid social, programmatic, advertising research and analytics.I love advertising and have a passion for digital media. I embrace change and am always looking for ways to reach my client's target audience at the lowest price at the right time and right environment/mindset.
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Managing PartnerMysalesdaySan Francisco, Ca, Us -
FounderMediumdonewell.Com Apr 2003 - PresentSan Francisco, CaMediumDoneWell is a full-Service Media Strategy, Planning, Trafficking and Analysis Agency.
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FounderWinerelease.Com Aug 2000 - PresentSan Francisco, CaWineRelease.com informs wine enthusiasts and wine trade about past, present and future wine releases.
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MediaRoi·Dna Oct 2020 - Mar 2023San Francisco Bay Area -
MediaM/Six Mar 2021 - Dec 2022San Francisco Bay AreaMedia strategy for WSJ. Lead media strategy and planning process for Plenity, Viasat and Novo Insurance. -
Marketing ContractorWorkfront, An Adobe Company Mar 2020 - Jan 2021San Francisco Bay Area -
Media Director (Freelance)Roi·Dna Jun 2019 - Jan 2020San Francisco Bay Area
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Media Director (Freelance)R2Integrated Sep 2018 - May 2019San Francisco Bay Area -
Freelance MediaNokia May 2017 - Feb 2018San Francisco Bay AreaWorking on Nokia's OZO VR camera/software. Managed display/social and searched and managed SEO search agency. -
CeoMeasurable Media Labs Apr 2012 - Dec 2016San Francisco, CaMeasurable Media Labs conducted case studies for online publishers.
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Freelance Associate Media Director On Ca Technologies And Pg&ESwirl Sep 2015 - Aug 2016San Francisco, CaPlanned and executed print, broadcast and digital for PG&E and CA Technologies. -
Freelance Associate Media Director - Bmc SoftwareUniversal Mccann Mar 2015 - Sep 2015San Francisco, CaDay to day client contact and media lead for BMC Software. Planned and executed digital media. -
FounderWine Blue Book Sep 2004 - Sep 2012San Francisco, CaWineBlueBook was a wine buying guide that groups wines by the major wine critics' average wine scores, then lists them by price and ranks them by value.
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PresidentPretarget Nov 2010 - Jan 2012San Francisco, CaProgrammatic media planning and buying.
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Co-Founder, PresidentGood Hands Media, Llc. Apr 2008 - Mar 2010Madrid, SpainCo-founded full-service media planning and buying firm. -
Freelance Online MediaUniversal Mccann Nov 2002 - Mar 2009San Francisco, CaResearched, developed, strategized, planned and executed online direct media for Microsoft Vista, Office, Windows Live OneCare, Microsoft Office Live Meeting, TechEd and Microsoft Dynamics accounts. Spearheaded retargeting initiative for Universal McCann by working with online publishers, ad networks and ad serving system to fully utilize this tactic. Also worked Advanced Micro Device’s (AMD) and SouthCorp’s Penfold’s wine account. Won “Best Use of Search” award at the 2009 Festival of Media Awards for Microsoft OneCare awarded in Valencia, Spain. -
MarketingAdsmart Apr 1999 - Dec 1999San Francisco, CaLaunched and managed Adsmart’s Consulting Division and worked with Adsmart client sites Kiplinger.com, SmartMoney.com, Frommers.com, USNews.com, FastCompany.com, and Entrepreneurmag.com as well as outside clients NetPliance.com and Wine.com on maximizing their advertising revenue through analysis and tailored recommendations for improvements of media kits, site design, rates and sponsorship packages.
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Marketing2Canmedia Feb 1998 - Mar 1999San Francisco, CaLaunched newly merged company and was responsible for public relations, advertising and marketing of the company as well as the web sites represented. Worked with sales force on external marketing efforts to gain awareness of 2CAN Media’s product offerings. After gaining national exposure and account recognition, our company, 2CAN Media, was purchased by CMGI and folded into their Adsmart division. This sale successfully compensated the original 12 employee/shareholders, investors and board members of WebRep.
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PresidentWebrep, Llc Jan 1996 - Jan 1998San Francisco, CaCo-founded WebRep, the first online advertising representation firm. Grew company to 15 premier web sites including Kiplinger.com, National Geographic.com, and EntrepreneurMag.com, grossing $6 million in advertising revenue in 1997 with offices in Detroit, Chicago, New York, Los Angeles and San Francisco. With cofounder, Michael Hess, negotiated the merger of WebRep with volume-based web site rep firm, 2CAN Media, in June 1998. Together, the merged company represented the full spectrum of marketable web sites.
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Media SupervisorAnderson & Lembke Feb 1995 - Dec 1995San Francisco, CaLead the six-person media team on the $35 million product launch of Microsoft Office 95 targeting four separate audiences using a combination of print, outdoor and radio, which resulted in one of Microsoft’s most successful product launches to date. Planned the initial $4 million launch of MSN as well as managed the media team on the Microsoft Game and Microsoft Education Divisions. -
Advertising SpecialistOracle Corp Jan 1994 - Feb 1995Redwood Shores, CaManaged the advertising agency and a $4 million media budget for this database giant. Worked with in-house call center sales representatives on advertising response, increasing sales effectiveness by 40% over year-ago. -
Media PlannerTallant Lapointe/Hovatter Lapointe Oct 1991 - Dec 1993San Francisco, CaHandled all media planning and buying for three product groups of Hewlett-Packard Test & Measurement division, JDEdwards Software and Ampex Corporation. Recommended and negotiated an unprecedented, split-run circulation targeting four industry classifications with separate creative executions in Datamation and Information Week magazines for JDEdwards.
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Media PlannerBozell Advertising/Los Angeles Jul 1990 - Sep 1991Los Angeles, CaRecruited to Bozell to work on Kawasaki Motors, Asics Apparel, Lorimar Pictures and Rockwell International.
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Assistant Media PlannerDdb Needham/Los Angeles Jun 1989 - Jul 1990Los Angeles, CaWorked on Universal pictures account on the opening of the following movies; Sea of Love, Do the Right Thing, Shocker, Back to the Future II and III. Directed media buyers on national, syndicated, cable and spot media buys.
Neil Monnens Skills
Neil Monnens Education Details
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Advertising
Frequently Asked Questions about Neil Monnens
What company does Neil Monnens work for?
Neil Monnens works for Mysalesday
What is Neil Monnens's role at the current company?
Neil Monnens's current role is Managing Partner.
What is Neil Monnens's email address?
Neil Monnens's email address is ne****@****ncy.com
What is Neil Monnens's direct phone number?
Neil Monnens's direct phone number is +164686*****
What schools did Neil Monnens attend?
Neil Monnens attended California State University-Fullerton.
What skills is Neil Monnens known for?
Neil Monnens has skills like Digital Media, Online Advertising, Media Planning, Digital Strategy, Advertising, Media Buying, Digital Marketing, New Media, Ad Serving, Marketing, Integrated Marketing, Strategy.
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