Following the move over to Betfred from one of their satellite companies back in the autumn of 2022 , I moved to the parent company to help oversee their content-led SEO strategy. This involved putting together coordinated plans with both the Brand and Marketing departments for content to support key pillars along with ensuring growth and an improved presence within the Google SERPs across the Betfred portfolio for key terms.We launched a new sports product, the Betfred Insights website… Show more Following the move over to Betfred from one of their satellite companies back in the autumn of 2022 , I moved to the parent company to help oversee their content-led SEO strategy. This involved putting together coordinated plans with both the Brand and Marketing departments for content to support key pillars along with ensuring growth and an improved presence within the Google SERPs across the Betfred portfolio for key terms.We launched a new sports product, the Betfred Insights website - in July of 2023 and I oversaw and continue to oversee their content plan. In addition to that, I now oversee all article-led content across the Betfred portfolio globally. Show less

Following the sale of Moneta Communications, I moved to the parent company to help oversee their SEO strategy. This involves putting together coordinated plans with both the Brand and Marketing departments for content to support key pillars along with ensuring growth and an improved presence within the Google SERPs across the Betfred portfolio for key terms.

I run my own blog and whilst it is not a position per se it has been short-listed for the Best Liberal Democrat Blog in both 2011 and 2012 so one or two people must be reading!The blog is about whatever pops into my head and makes enough waves that it inspires me to write about it. Whether it be about politics, the Penn State sex scandal or things in my own private life. It is a right mixed bag and it seems to entertain the odd person so thought I might as well list it here.

Returning to the UK arm along with the US section of the company, my new focus is on content planning across the company portfolio - namely the BettingOdds.com and HorseRacing.net brands.My primary goal is to couple good content with good quality SEO to ensure the sites rank well for key search terms to give the websites more visibility and give the user a positive experience. This role includes managing a team of writers across both the US and UK,

Staying within the Moneta Group that I joined in late 2018, in the spring of 2019 my primary role shifted over to the American side of the business where I'll be overseeing the creation and content for a brand new US facing sports betting website.My role is to help design the site in the first instance before concentrating on the content strategy. This involves hiring full-time writers along with freelance staff, prepping and speccing content briefs, creating US facing SEO and Social… Show more Staying within the Moneta Group that I joined in late 2018, in the spring of 2019 my primary role shifted over to the American side of the business where I'll be overseeing the creation and content for a brand new US facing sports betting website.My role is to help design the site in the first instance before concentrating on the content strategy. This involves hiring full-time writers along with freelance staff, prepping and speccing content briefs, creating US facing SEO and Social strategies. Show less

Joining Moneta in the late autumn of 2018, I came in to help their SEO operations across their plethora of sports betting websites. This included keyword research and analysis, competitor research and suggesting target terms to optimise their existing stock of websites.I also put together a content plan to attack the Cheltenham Festival resulting in the chosen website ranking extremely competitively both organically and within the Google News carousel for our primary terms.

In August of 2017 I embarked on a journey to see if I could make it selling books. Writing has always been my passion but creative writing was a new venture.Currently I'm working on some short stories to get more experience of how to write in such a manner. I have nearly 20 titles up for sale under a pen name with more being uploaded all the time.I also compile quiz books just for fun.

Currently I work freelance creating copy for a variety of sports in the gambling industry. These include Football, Politics and American Sports.

For just over eight years I worked on a consultancy basis for one of the major online gambling websites. During that time my remit moved from SEO outreach to more on-site focused matters. Providing detailed analysis of how all the sports were going. By 2017 many sections of the website were receiving well over 300% year-on-year unique user growth for major events. These included the Cheltenham Festival, Football World Cup, European Championships, Champions League matches and the Golf… Show more For just over eight years I worked on a consultancy basis for one of the major online gambling websites. During that time my remit moved from SEO outreach to more on-site focused matters. Providing detailed analysis of how all the sports were going. By 2017 many sections of the website were receiving well over 300% year-on-year unique user growth for major events. These included the Cheltenham Festival, Football World Cup, European Championships, Champions League matches and the Golf Majors. Many other sections of the site were seeing more than double the growth year-on-year.We were able to see such a big uptick in unique users by ensuring every article had a road map to success. This was made up of a variety of tools including GWT, GA and Google Trends research. Show less

I oversaw the launch of 47 brand new websites, from content to style to design.Managed a staff of around 200 freelance writers and seven freelance editors.Wrote a vast percentage of the fresh up to date content on the network.Headed up linkbuilding operations for all Fubra websites.

I wrote content for the FromTheTerrace website - started off on the Portsmouth section before taking on the Spurs, England National Team and Betting sections of the site.