Neil Moree

Neil Moree Email and Phone Number

Director, eCommerce Analytics @ Sunbelt Rentals, Inc.
Neil Moree's Location
Charlotte, North Carolina, United States, United States
Neil Moree's Contact Details
About Neil Moree

With 2.5 decades of technology and data management behind me, I am passionate about creating true business impact through data, analytics, & strategy.I have coordinated and built multiple analytics dashboards through different technologies and data collection methods. I enjoy finding and developing analytics talent to push the mission forward in cooperation with cross-functional teams.I have enjoyed the opportunity of presenting to executives and influencing direction with data and persuasion in B2B and in B2C.Short List:- Google Analytics UA and GA4, Google Tag Manager, Google Ads, Big Query- Adobe Analytics, Launch, Target, Audience Manager and click-stream data- Tableau & PowerBI- Segment, Optimizely, ContentSquare, Glassbox, SimilarWeb- Web Development with Wordpress & Drupal- SEO Consulting, Search & Social PPC Focus Areas:• Building & Hiring an Analytics/Strategy Team• Marketing Attribution• Journey analytics• Funnel Analysis• A/B Testing & Personalization• Bilingual (English & French)

Neil Moree's Current Company Details
Sunbelt Rentals, Inc.

Sunbelt Rentals, Inc.

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Director, eCommerce Analytics
Neil Moree Work Experience Details
  • Sunbelt Rentals, Inc.
    Director Of Marketing Analytics
    Sunbelt Rentals, Inc. Oct 2024 - Present
    Fort Mill, South Carolina, Us
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  • Sunbelt Rentals, Inc.
    Director, Ecommerce Analytics
    Sunbelt Rentals, Inc. Jan 2022 - Oct 2024
    Fort Mill, South Carolina, Us
    Under the eCommerce Team at Sunbelt, here is what we have accomplished...- Created a Measurement Framework PowerBI dashboard combining sources from Google Analytics, Backend Customer Data and many marketing sources.- Created the A/B Testing Muscle at Sunbelt. Oversaw the tech, created the plan for process, measurement and documentation. Created wins in Adobe Target and verified these in ContentSquare.- Exposed opportunities via SimilarWeb- Created Digital Adoption Metrics to track our B2B and B2C impact and growth of New Customers.- Built a team of analysts- Built a process for marketing attribution- Implemented & adopted ContentSquare- Weekly, Monthly, Yearly Reporting & Forecasts
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  • Lendingtree
    Director Of Digital Analytics
    Lendingtree Mar 2019 - Jan 2022
    Charlotte, Nc, Us
    Key Contributions- Built a server-side pipeline to web & app events to help analyze funnel opportunities (homegrown CDP)- Leading the migration to Adobe Launch in multiple properties.- Influencing broader backend data collection of the organization.- SME for attribution methodologies.- Team Management, Hiring & Onboarding
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  • Lendingtree
    Senior Manager Of Web Analytics
    Lendingtree Nov 2016 - Feb 2019
    Charlotte, Nc, Us
    Key Contributions- Responsible for Implementation of Segment, Google Tag Manager, Google 360.- Owns overall web data collection/measurement implementation design & strategy- Responsible for data accuracy, consistency & monitoring/investigation- Adobe Target Implementation & support for Testing Issues- Manage Adobe Analytics implementation, including data availability and accessibility- Point of Contact for Web Analytics team with Product, Tech and Marketing tracking- Develop and enforce best practices for web analytics and for those who use it, including communication processes and tracking implementation- Cross-Functional Jira Agile Participant
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  • Lendingtree
    Manager Of Web Analytics
    Lendingtree Jun 2014 - Dec 2016
    Charlotte, Nc, Us
    Key Contributions:- GSD "Getting Stuff Done" Award in 2016 form New Tracking Implementation- Lead transition from Ensighten to Google Tag Manager- Lead reimplementation of all third-party pixels with higher accuracy in retargeting- Lead the implementation of Segment.com across all products and mapping of data to both Adobe Analytics and Google Analytics- Continued design of tracking implementation, quality, and web analytics reporting
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  • Provenance Web Solutions
    Web Development & Marketing Consultant
    Provenance Web Solutions 2003 - Jan 2022
    - SEO Consulting- Paid Search Consulting- Site & Landing Page Deveopment/Design- Visitor Analytics- Social Media Management
  • Liberty University
    Business Analyst Ii (Web Analytics)
    Liberty University Dec 2012 - Jun 2014
    Lynchburg, Va, Us
    - Led the implementation of Google Tag Manager- Implementation of third-party marketing pixels- Implementation of click tracking and a/b testing.- Design of web analytics implementation and reporting strategies across various departments.- Support and implement SEO opportunities.
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  • Sil International
    Product Manager (Eurasia Area)
    Sil International Jan 2012 - Dec 2012
    Dallas, Tx, Us
    - Product lead on a multilingual website creation platform- Research, Strategy, Architecture, UX Design, Reporting & Analytics, Networking, Drupal Development- Built a custom analytics dashboard for multiple properties and internal tools
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  • Sil International
    Technical Coordinator Of Computing
    Sil International May 2007 - Jan 2012
    Dallas, Tx, Us
    - multi-lingual site development via Drupal- technology training- software support- encryption trainer- email administrator- remote and on-site support
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  • Prototype Advertising
    Web Developer
    Prototype Advertising Jul 2005 - May 2006
    Forest, Va, Us
    - Wordpress Site Development- Web Design & Development for clients- Maintenance of existing sites- Management of domains.
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  • University Of Alaska Fairbanks - Bristol Bay Campus
    Technical / Instructional Designer
    University Of Alaska Fairbanks - Bristol Bay Campus Mar 2004 - May 2005
    Fairbanks, Ak, Us
    - Fly to villages and maintain computers and networks.- Support technology on campus.- Assist staff and professors with use of technology.
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  • Amherst County Public Schools
    Support Technician
    Amherst County Public Schools 2001 - 2002
    I developed a website for the county schools. I also troubleshooted Macintosh Computers and prepared them for the new school year.

Neil Moree Skills

Seo Google Analytics Web Analytics Social Media French Google Adwords Web Development Analytics Os X Wordpress Marketing Ppc Conversational French Html Sem Adobe Analytics Mac Os X Technical Support Technical Product Training Css Facebook Segment Paid Search Campaigns Photoshop Drupal A/b Testing Tableau Google Tag Manager

Neil Moree Education Details

  • University Of North Carolina At Charlotte
    University Of North Carolina At Charlotte
    Data Analytics
  • Universite Aix Marseille Iii, Paul Cezanne
    Universite Aix Marseille Iii, Paul Cezanne
    French Language And Literature
  • Liberty University
    Liberty University
    Communications

Frequently Asked Questions about Neil Moree

What company does Neil Moree work for?

Neil Moree works for Sunbelt Rentals, Inc.

What is Neil Moree's role at the current company?

Neil Moree's current role is Director, eCommerce Analytics.

What is Neil Moree's email address?

Neil Moree's email address is ke****@****ree.com

What is Neil Moree's direct phone number?

Neil Moree's direct phone number is +170494*****

What schools did Neil Moree attend?

Neil Moree attended University Of North Carolina At Charlotte, Universite Aix Marseille Iii, Paul Cezanne, Liberty University.

What are some of Neil Moree's interests?

Neil Moree has interest in Woodturning, Innovation, Family, Chickens, Beekeeping.

What skills is Neil Moree known for?

Neil Moree has skills like Seo, Google Analytics, Web Analytics, Social Media, French, Google Adwords, Web Development, Analytics, Os X, Wordpress, Marketing, Ppc.

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