Neil Murphy Email & Phone Number

Plano, Tx, Us

Boston, Massachusetts, Us

Milwaukee, Wisconsin, Us

Leads vision, strategy, and execution for Demand Generation and Marketing Attribution, with authority over multiple teams and projects. Successfully optimizes Lead Generation, Distribution and Attribution to Marketing campaigns, collaborating with Sales, Marketing, and Partner teams.• Directed strategic process change to optimize sales lead conversion and marketing campaign performance, realizing 40% increase in sales from 40% reduction in leads.• Designed and directed implementation of new processes to implement multi touch marketing attribution.• Credited with streamlining marketing campaign management in Salesforce, implementing a formal process and workflow that ensured campaign integrity.• Coordinated the deployment of a new marketing automation platform, integration to CRM, as well as the integration of Live Chat, Click to Call, lending systems, Webinars, and cloud based telecom CX.• Contributing to implementation and optimization of ABM platform.• Designed and implemented new processes for tracking of offline marketing initiatives to ensure the achievement of ROI goals.• Enabled the application of data analytics, overseeing the flow of prospect/market data into CRM systems to optimize lead routing, tracking and reporting of sales funnel.• Transitioned prospecting and business intelligence vendors to save $750K annually.

New York, Ny, Us

Build and lead team of skilled Salesforce.com and DocuSign administrators, developers and support staff.Designed and implemented a CRM support strategy model to align people to support roles within the model. Involved team and encouraged input to refine model and strategy.Created CRM "ecosystem" road map vision as part of support model - to help guide and prioritize support/development resources. Align support staff and resources with Sales Operations Strategy and Reporting and Analysis teams. Built custom project tracking objects and dashboards to ensure priorities are aligned across teams.Prioritize development resources and assign resources to projects as needed. Gather requirements, create use cases and user stories to drive solution design.Manage system integration - to internal and external platforms/databases. Coordinate CRM system change management with corporate, Agile process and code set versioning.Manage Salesforce.com and DocuSign cyber security compliance tracking and issue resolution for JPMC.Coordinate with corporate legal and sourcing teams to manage contracts, renewals, billing and user access. Consult with business units to optimize Sales and CRM processes.

New York, Ny, Us

Spearheaded enterprise consolidation of Salesforce.com CRM instances across business units.Originated digital marketing automation platform and integrated Search Engine Optimization into CRM platform.Managed integration of internal and external systems to CRM and Marketing Automation platforms.Reengineered lead management processes to accommodate 200+% sales lead volume increase with reduced staff. Reduced sales intelligence platform cost 66%.Managed 200+ Marketing campaigns annually. Designed campaign tracking attributes and led team of sales and partner managers to define campaign success criteria and performance tracking metrics. Designed and managed delivery of monthly marketing campaign ROI report and analysis.Identified and integrated digital document delivery and e-signature system into CRM platform.Recruit and develop CRM platform developers and marketing operations talent.

While a brief stop on my career journey, I was thrilled to manage digital marketing agencies, explore remnant radio advertising and initiate marketing to Hispanic markets. Supported $200 million in annual sales by directing creation, delivery and tracking of marketing communications.

Fort Lauderdale, Fl, Us

At BankAtlantic, I was proud to drive all Database Marketing/CRM. Managing resources from IT, Sales, Deposits and Loan operations, I directed successful implementation and migration of CRM solutions. Working closely with the Finance department, I implemented the company's first customer profitability model within our CRM solution. This allowed for better segmentation, communication, and retention efforts.Worked with marketing agencies to design and track dozens of profitable marketing campaigns annually, offering traditional and non-traditional banking products and driving branch foot traffic. Was also fortunate to work with talented market data analysis firms in support of branch rationalization, market research and deposit/loan pricing strategy development and execution.Managed Market Research and drove design of lifestyle segmentation model and segment-specific marketing and retention communication strategies.

Rockland, Massachusetts, Us

Directed database marketing, campaign tracking, agency management and sales report production. Created and managed design and implementation of customer profitability model.Worked with executive team to evaluate new markets and acquisitions.

Architected marketing customer database.Designed and Managed Sales Reporting processDesigned and executed acquisition and retention direct marketing programs.Supervised vendor relationship to deploy bank's first web site.

Albany, Ny, Us

Developed and implemented market research projects. Customized analyses, feasibility studies, surveys and reports using internal and external sources.Directed database development in support of health care facilities planning.Researched and implemented geographic information software (GIS) solution for the medical center. This aided in optimal medical facility placement based on population and medical procedure data analyses by geography in 25 county market area.

Master'S Degree, Information Technology & Homeland Security

Mba, Marketing

Bachelors Degree, Economics