Neil Okeefe, Mba Email and Phone Number
Neil Okeefe, Mba work email
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Neil Okeefe, Mba personal email
Neil Okeefe, Mba phone numbers
I am an experienced CRM, retention, and loyalty marketing executive with a passion for crafting innovative, data-driven, and high-impact customer engagement strategies. My expertise lies in developing omnichannel loyalty programs that not only strengthen client relationships but also significantly boost customer acquisition and retention, driving multimillion-dollar revenue growth in dynamic industries such as online gaming and retail.I excel in driving CRM value propositions and strategies. My work encompasses...→ Multi-channel CRM and rewards programs→ Personalized marketing communications→ Advanced customer scoring modelsMy strategies are designed to deliver double-digit business improvement. I have revitalized and led large cross-functional teams to execute targeted CRM strategies and campaigns by leveraging insights from CRM analytics and business intelligence. These efforts have...→ Enhanced client engagement→ Supported brand activation→ Improved customer loyalty
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Vp, Retention And Lifecycle MarketingVolo SportsNew York, Ny, Us
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Vice President, Crm & Loyalty MarketingTipico - North America 2022 - PresentHoboken, New Jersey, UsAt Tipico Sportsbook, I led a startup online gaming company's CRM and Loyalty team (8 members). This role significantly contributed to Tipico's expansion into multiple new states and the launch of a pioneering cashback loyalty program. → Restructured the marketing retention team and implemented a new customer engagement strategy, which resulted in a 2x digit percentage increase in retention and record profitability.→ Revamped CRM tactics and value segmentation strategies, doubling market share in a highly competitive and regulated environment.→ Facilitated digital transformation and a successful financial exit from startup status. → Launched an advanced customer scoring data model that drove strategic enhancements resulting in substantial revenue growth and consecutive profitability increases.→ Revitalized the rewards & bonus team structures and processes, achieving exceptional profitability by optimizing strategies.→ As the leader of the CRM team, I overhauled communications with dynamic content and personalized approaches at scale, significantly boosting customer engagement, retention, and overall revenue. -
Principal ConsultantOms Llc 2014 - PresentGlen Ridge, New Jersey, UsI’m here to help you navigate the complexities of today’s marketing landscape, implementing strategies that are not only innovative but also rooted in data and proven to drive results. Let’s unlock your business's full potential with targeted, scalable marketing initiatives designed to deliver real impact.If you’re ready to take your marketing to the next level and drive meaningful growth, let’s connect. I’m here to ensure that your business doesn’t just keep up with the competition—it surpasses it. -
V.P. Crm & Loyalty Marketing1-800-Flowers.Com, Inc. 2018 - 2022Jericho, New York, UsAt 1-800-Flowers.com Inc. I led a team of over 20 CRM and Loyalty associates charged with driving increased frequency of purchase and loyalty program membership across a family of 10+ brands.→ Headed the development of a new points-based rewards program to drive enrollment, increase frequency, enhance retention among loyalty members, and foster robust customer relationships.→ Introduced a new Cross-Merchandised mobile app designed to enhance customer engagement across all brands under 1-800-FLOWERS.COM.→ Implemented multi-channel modeling-based CRM programs that utilized email, print, and paid media to effectively address customer attrition and boost shopping activity across various brands.→ Enhanced the personalization and relevance of marketing communications by executing dynamic content and product recommendation models. -
Senior Vice President, Data Marketing & Analytics (Dma) DivisionAssociation Of National Advertisers 2018 - 2018New York, Ny, UsSpearheaded initiatives to drive growth by engaging ANA members across all levels in cutting-edge data, technology, measurement, and analytics strategies to enhance "people-based" marketing approaches.→ Developed best practices in data marketing to foster exceptional data-driven marketing efforts and facilitated thought leadership platforms for data-focused CMOs and MSPs. -
Svp, Crm, Marketing & Content (Dma)Association Of National Advertisers 2014 - 2018New York, Ny, UsOrchestrated business insights, analysis, digital marketing, and education initiatives as a pivotal member of the DMA Executive Management Team, driving the association's efforts in modernizing CRM and digital infrastructure. → Revitalized DMA's marketing communities and the Marketing Education Program, expanding its reach globally and offering certifications in diverse marketing disciplines.→ Implemented a cutting-edge membership system to enhance customer engagement across all facets of the association, fostering deeper connections with members.→ Introduced an omnichannel engagement strategy, leveraging a newly implemented CRM and ESP system to foster more personalized and seamless interactions with members.
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Sr. Director CrmThe Home Depot 2011 - 2013Atlanta, Georgia, UsManaged a CRM team of 10+ and an agency team of 12 while executing strategies to enhance customer lifetime value utilizing Email, SMS, Mobile App notifications, and social media and developing the core CRM strategy to drive engagement across a database of 25M+ customers.→ Executed strategies to enhance customer value utilizing Email, SMS, Mobile App notifications, and Social Media and developing the core CRM strategy to drive engagement across a database of 25M+ customers.→ Spearheaded initiatives to significantly expand the email subscriber base by orchestrating cross-functional efforts in collaboration with IT and E-commerce departments, resulting in a 50%+ increase.→ Pioneered the launch of SMS campaigns at The Home Depot, devising a comprehensive acquisition strategy spanning email, e-commerce, and social platforms, which yielded 2K opt-ins weekly.→ Introduced a tailored social media marketing initiative targeting specific customer segments, delivering personalized messaging to 50%+ of the email subscriber base.→ Achieved a 50%+ increase in email-generated revenue by leveraging a 40% mobile engagement rate, optimizing content for mobile devices, and adopting mobile-responsive design. -
V.P. Multichannel SegmentsDma 2008 - 2011Directed a cross-functional team to oversee customer growth via comprehensive omni-channel marketing messaging across email, mobile, social, and print marketing channels.→ Executed strategies to enhance engagement and retention within a membership base comprising 4K+ companies, with an annual dues revenue exceeding $11M.→ Fostered strategic partnerships with member companies, exemplified by the collaboration with iLoop Mobile to launch a dedicated DMA mobile platform, achieving opt-in rates of ~30% among the members.→ Increased online visibility, particularly on LinkedIn, to foster member loyalty and interaction while establishing 15+ groups with memberships exceeding 400 individuals each.
Neil Okeefe, Mba Skills
Neil Okeefe, Mba Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
St. John'S UniversityBusiness
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Neoma Business SchoolBusiness
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing
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D'Amore-Mckim School Of Business At Northeastern University
Frequently Asked Questions about Neil Okeefe, Mba
What company does Neil Okeefe, Mba work for?
Neil Okeefe, Mba works for Volo Sports
What is Neil Okeefe, Mba's role at the current company?
Neil Okeefe, Mba's current role is VP, Retention and Lifecycle Marketing.
What is Neil Okeefe, Mba's email address?
Neil Okeefe, Mba's email address is nc****@****ast.net
What is Neil Okeefe, Mba's direct phone number?
Neil Okeefe, Mba's direct phone number is +121279*****
What schools did Neil Okeefe, Mba attend?
Neil Okeefe, Mba attended D'amore-Mckim School Of Business At Northeastern University, St. John's University, Neoma Business School, D'amore-Mckim School Of Business At Northeastern University, D'amore-Mckim School Of Business At Northeastern University.
What are some of Neil Okeefe, Mba's interests?
Neil Okeefe, Mba has interest in Children.
What skills is Neil Okeefe, Mba known for?
Neil Okeefe, Mba has skills like Direct Marketing, Integrated Marketing, Multi Channel Marketing, Email Marketing, Marketing, Database Marketing, Crm, Mobile Marketing, Customer Acquisition, Social Media Marketing, B2b, Digital Marketing.
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