Neil Passero ★ Email & Phone Number

California, United States

To control the "Big 3" - costs, risk and carbon - you and your team have new and important electricity purchasing decisions to make. Don't go it alone.3lectrons delivers 100% tailored insights on "how to" and "who to engage" to US orgs with large electricity demand. The result is more effective planning, higher operating performance and more efficient execution of retail and wholesale procurement of electricity via v/PPAs, tariffs, RECs, bi-lateral and other methods.We bring uncommon insight on the process, practices, tools, staff and partners deployed by your "power operations" peers across the US, organized by regulated markets, balancing authorities and by RTO ie CAISO, ERCOT, PJM, MISO, NY-ISO and ISO-NE.Based on work with the biggest and more innovative power purchasing/delivery teams in the US and 30+ years of executive advisory, software, data and education experience, the 3lectrons team helps your team design and plan electricity purchasing, improve operations and generate high-impact results.

Stockholm, Stockholm County, Se

If your deals require that you:- Create value for customers via a complex, consultative offer...in ways many reps cannot- Anchor decisions up & down your buyer’s org chart- Anchor decisions across departments- Integrate into a client’s complex technical & process environmentThis dynamic typically indicates a high reliance on a few reps, SMEs and/or execs who know how to navigate the complexity and move deals forward....if you have this, you have "The Rainmaker Dependency".The selling and marketing motion here is very different than simple "enterprise" deals.You are orchestrating via selling AND marketing at once…not marketing THEN selling in the traditional, linear manner.Hiring more reps and driving more leads will not lead to greater scale and success in your large, complex deals.Net: If your company is like many others, 80% or more of revenues comes from 5% or less customers. And the responsibility for selling to these customers exists in the hands of just a few people...your "rainmakers".Until now, CXOs and rain-makers have mostly been left to their own intuition and talents and ad hoc methods to manage their largest and most important deals. Based on research on 1000s of large deals with 100s of rainmakers at F500 companies, scale-ups and start-ups, the "Megadeals Workshop" and "Megadeals Factory" services are designed to quickly and accurately help you:- identify and diagnose your obstacles in managing large, complex deals- empower leaders to step back and redesign key processes- increase customer facing time by reducing administrative tasks from your rainmaker's schedule- design and deliver video programs to free rainmakers from repetitive pitches- scale-up rainmaker face-to-face engagement with more, high-probability buyers- coach marketing and sales in bi-weekly "land and expand" deal status meetings- enable CXOs and large deal reps orchestrate and close more high-profit revenueSee if your business is a fit in the videos below:

Stockholm, Stockholm, Se

Translation and localization software that solves massive pain in SFDC.For companies that:- operate in multiple countries needing to translate into many different languages- support Salesforce and/or Slack users- often uses spreadsheets emailed to different local translators - spend time rectifying human errors in translations- have need for a solution for translation and localization that is seamless form the original content, translation, approval on to execution and distribution Using traditional translation vendors is often time consuming, expensive and local teams end up having to polish up.Many companies end up using some form of digital / automated translation tools. Generic tools (Google translate etc) often don't include proofing to correct faults, risk for human errors, lack localization of your most important content.The ideal scenario is a translation tool that is a digital translation and localization tool integrated into the same platform as your marketing suite. Well look no more the tool is here for Salesforce and Slack users... VERBIS!- Integrated into Salesforce connects seamlessly to CMS and Marketing Cloud. - handles 120 languages and speech files for 40+ languages

Qnect was funded by Nucor (NYSE: NUE) in 2018 and formed in 2013 to commercialize software that re-thinks connection design in huge steel structures, like buildings and bridges. Our patent-pending algorithms, cloud data processing and SaaS app analyze and connect 3D models in mere minutes vs weeks via traditional methods, producing material and time optimizations worth up to $100 per ton of steel used on the project ie $5,000,000 for a 50,000 ton building like the Freedom Tower.Results: In April 2018, Qnect announced investment of $3.8m led by Nucor (NYSE: NUE), the largest steel manufacturer in the United States.

Pleasant Grove, Utah, Us

Strala, an ObservePoint solution, is the industry's only touchpoint data management platform – ensuring the most complete, unified marketing and experience data for actionable insights you trust.

Results: rebranded the company; designed and implemented a world-class go to market strategy; recruited key staff.

Results: introduced the benefits and opportunities of wholesale power purchasing strategies to hundreds of executives; established a multi-million dollar pipeline of opportunities with F500; offer design; contract negotiations and category creation.

Acquired by Stratasys, Winter 2022. Completed seed round raise in summer 2019 from BMW i Ventures, Ulu Ventures and Social Starts.Riven provides push-button measuring and inspection of complex geometry for advanced manufacturing.

Scottsdale , Arizona , Us

Proof is the world-leading Automated Marketing Mix Modeling solution. Proof bridges the ROI gap between CMOs and CFOs, delivering automated cause-and-effect analytics that shows marketing's and sales'​ business impact and financial value.

Results: as a contracted executive via STAAC, 12X revenue growth 2015 to 2017; led 2016 SiriusDecisions ROI award win with clients at Commvault; analyst relations and thought-leadership yielding SiriusDecisions “Intent Monitoring” category; responsible for inclusion in The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017. Acquisition by Aberdeen.

Since 2006, the STAAC has studied what your CXO peers are doing to thrive as human beings leading people. What we learned: 1) Uncommon approaches to purpose and values-based staff engagement result in high-performance teams.2) Successful executives demonstrate what your top customer & talent seek - including self-awareness, anti-burnout, empathy, humility, trust, values, acknowledgment & more. 3) "Deep" companies are practicing skills & "ways of being" that are under-emphasized in MBA, EE & PhD programs. We are in transition OUT of the era of time/motion management & entering an era of management with politics, values & tribalism at the core.Key practices:- Cognitive flexibility: pressure-testing if/how you & your exec team habitually thinks when faced w/ challenge? - Emotional Intelligence: top buyers & talent seek out executives who demonstrate empathy & who build trust in teams. Has anyone pushed you to get a baseline on your current "drama tax" or staff perception of psychological safety...& establish a growth plan?- Body/brain wellness: do you & your teams rest/renew & are they fueled for creativity & innovation? Have you established proactive anti-burnout practices with your team, staff & self?Since 1996, The STAAC Group team has guided CXOs thru opportunities and challenges in launch, leadership, innovation, growth and people.Today, we help innovative leaders build teams, products & loyal customers based on "deep" values, beliefs & habits. The result is a new breed of organizations run by people who demonstrate sustainable work/live practices, cognitive flexibility & emotional intelligence...all while delivering meaningful work experiences, high returns, innovation & customer satisfaction. STAAC clients include senior executives at Oracle, Apple, Adobe, ProdiGene, Robertson Stephens, Sequoia Capital, SiriusDecisions & other world-class technology, life sciences, financial services & business services companies.

In the 1990's and early 2000's, The STAAC Group team guided CXOs on strategic, operational, technical and analytics decisions. We pioneered in new media, B2B CD-ROMs, interactive advertising, direct marketing, lead gen websites, executive presentations and more.From customer intelligence, go-to-market, sales enablement and sales execution to messaging and demand generation strategy, process and systems, STAAC has experience with B2B marketing and sales clients, large and small.STAAC clients include senior executives at Oracle including Larry Ellison and Marc Benioff, Tom Siebel and leaders at SiriusDecisions, Apple, Adobe, NEC, SGI, ProdiGene, Robertson Stephens, Sequoia Capital, and other world-class technology, life sciences, financial services and business services companies.

San Francisco, California, Us

Results: Successfully engaged dozens of enterprise #revops leaders on the why and how to of first party plus third-party web behavior ("intent") analytics and actioning integrated with CRM/MAP. Directly responsible for getting 6Sense into the SiriusDecisions Field Guide on Predictive Lead Scoring in 2014; first sales leader to set up CRM and implement tele-prospecting process design and execution resulting in customer acquisition. Advisor to CEO Jan to Sept then FTE Oct -Dec.

Top performing consultative selling executive at the world's top SalesForce.com, Marketo and Eloqua consulting and services company.Results: Managed largest deal in company history; above quota performance every quarter; 30%+ growth in sales YOY; had fun and made bunch of great friends at the company and in the Eloqua, Marketo and SFDC communities!

Founding partner at pioneering 3D printing software firm. Responsible for strategic planning, messaging, demo development and fundraising.Results: acquired by Autodesk, June 2014.

Before David Raab created the "Customer Data Platform" (CDP) category, there was SetLogik. Led go-to-market, customer messaging and engagement effort focused on fully automated data quality management, segmentation, analytics and predictive lead/account ranking in CRM and Marketing Automation.Roles included CXO level advisory, VC fundraising, analyst relations, business development, partnering and alliances, product development, product marketing, awareness, demand creation, sales enablement and field sales.Results: SetLogik acquired by ReachForce, Inc in Nov 2012.Results: - originated a multi-million dollar ARR (annual recurring revenue) pipeline- engaged multiple VCs- successfully introduced category defining, next generation solution for segmentation, improved marketing and sales effectiveness and ROI /marketing measurement- coined term "cDQM", now industry standard acronym for "continuous Data Quality Management"

Clients including Dell, Seagate, McAfee, Plantronics, Analog Devices leverage NetExam to manage their channel partners and optimize their channel programs using certification. Results: Multiple new customers acquired, successful analyst relations program introduced, increased awareness among F1000 channel execs, new product license model introduced; increased revenues from professional services.

With SFDC Foundation VP Julie Trell, designed and led curriculum for "Spring 2009 BizAcademy", a 5 day "business boot camp" for incredible high school students from San Francisco. Results: 100% of students reported improvements in life skills including "Asking Questions", "Identifying Business Problems and Creating Solutions", "Effective Communications" and "Persuasive Selling"...and it was a ton of fun!

As a contract executive via STAAC, led successful "ground-up" market development and client acquisition activities for advisory services designed for marketing and sales executives. Part of core team that build the SiriusDecisions Summit.Winner: 2007 "SiriusDecisions President's Award".Results: Successful exit. Today, SiriusDecisions has 1000s of advisory services members including senior execs at HP, Cisco, Oracle, Symantec and other industry leaders. In 2003, there were none.

Contract exec responsible for outbound marketing and communications including business plan, investor and sales presentations, media kits, analysts and media relations, lead generation, website, direct response campaigns. ProdiGene named "Five Patents to Watch" by MIT Technology Review in 2001, along with HP, Lucent and IBM.Results: raised over $5M; acquired strategic partner ProdiGene; team effort resulted in 3 years of doubled sales and 4x client base growth. Acquired by Lawhon Midwest LLC December 2004.

Advisor to CEO Randy Ditzler on messaging, design and tools for B and C round financing presentations. Managed STAAC Group, LLC production team.Result: over $1OM raised from top tier VCs.Actona acquired by Cisco in 2005. See Randy's quote: http://staac.com/0602.htm#rd

Austin, Texas, Us

Executive consultant to Marketing VP Marc Benioff supporting senior team including COO Ray Lane and CEO Larry Ellison via field sales tools; supported Product Marketing Directors Denise Lahey and Peter Jensen via project management and delivery of executive sales and direct response lead development programs.

Built sales tools for/with partners Tom Suiter, Mark Kwamme, David Siskin, Rob Gemmel and others; delivered Interactive Media advisory and consulting services for CKS clients; Managed multi-disciplined , business development, creative and technical staff.

Web strategy and project lead for RSIM.com, a lead generation and client service web property. Managed STAAC Group, LLC consulting and production team for COO Randy Hecht and Bill Ring. In 1995 the site featured the mutual fund industry's first streaming audio of manager reports and online watch-list calculator

Strategy consulting and project lead for marketing programs involving CD-ROM and digital video

San Jose, Ca, Us

Development of interactive "Photoshop Classroom in a Book" CD-ROM

Cupertino, California, Us

Contracted with Apple Online Services group to produce eWorld prototype

Us

Strategy, concept and design of industry first "banner ads" and interactive rich media applications included in Books That Work's 3D Landscape 2.0 software

Ba, English Literature, Magna Cum Laude

Education record

Gold Medal, Advanced Social Experimentation