Helping B2B Tech Startups Build Marketing Infrastructure for Growth!As the founder and lead growth marketer at Growth Vertical, I get to help our partners set up their marketing infrastructure to pursue quick wins, and scale appropriately tested channels suitable for long-term growth. I've set up a data-driven & process-oriented framework to test numerous marketing strategies and tactics appropriate for startups at their various funding stages - whether they are bootstrapped or at a late funding stage. Because we're focused on testing and delivering results in a lean manner, it means we're able to rapidly and efficiently realise opportunities for startups sooner. We plug into startups as if their own team, taking the time to understand a start-up, their situation and the market they play ball in - all to find the right growth channels to position themselves for long-term growth.

Paccurate is a leading cartonization software provider that helps retailers, carriers and 3PLs optimize fulfilment processes to decrease costs and make their operations sustainable.- Business and market analysis, auditing and troubleshooting existing marketing & sales efforts to create GTM for short-term and longer-term business growth.- Performance marketing and Paid Media strategy creation, execution and management. (LinkedIn Ads, Google Ads, Microsoft Ads, Facebook Ads).- Marketing automation & lead scoring system design, implementation and management.- ABM and Net New Business strategy creation, execution and management.- Demand generation and lead generation implementation including dedicated source/mediums such as Events and Publication, Channel Partner Marketing and Content Syndication etc.- Nurture systems design and implementation, connecting and streamlining multiple marketing and sales systems around CRM to create intelligent business processes.- Marketing & sales integration strategy and management.- Business marketing analysis, insights generation and reporting.- Budget scoping and planning to support marketing and sales efforts.

Acting CMO & Growth Marketer for Maprint - a Business Supplies & Equipment software provider for MSPs and MPS'.- Audit and troubleshoot existing strategy to redefine GTM approach, and recommend short-term goals vs longer-term company growth goals.- Conduct business analysis, understanding market conditions and strategising Maprint's approach to a competitive market. - Collaborate with Founder and Sales Development Leader to highlight and prioritise market segments that focus on a shorter time to recurring revenue.- Strategising, planning and implementing a growth-focused marketing plan to improve marketing infrastructure for the short and longer term.- Campaign strategy and execution of various campaigns including: -- Product Marketing and Market Segment Prioritisation -- GTM Strategy -- Business development (outbound campaigns) -- Retargeting, Email and SMS marketing (nurture campaigns) -- PPC Google search (lead generation campaigns)

- Marketing strategy and tactics troubleshooting, planning and execution.- ABM and Net New Business strategy planning, funnel creation and marketing plan execution.- Performance marketing and paid media management (LinkedIn Ads, Google Ads and Facebook Ads Optimization and Management).- Partner marketing strategy and tactic creation and implementation."Neil was an invaluable resource as we built out our digital marketing framework at ChannelMix. He gave us strategies for designing, targeting and testing campaigns to maximize conversions and ultimately growth. Best of all, he felt like an extension of our team, and we always looked forward to our weekly campaign syncs." - Rachel Metzler, Senior Director of Marketing

- Business and market analysis to create GTM strategy.- Supporting CMO and marketing team as lead Growth Marketer to create and execute a long-term SEO Strategy to increase organic traffic, take more search impressions and click share from competitors to prepare marketing infrastructure for lead generation efforts.- Content generation strategy and execution with the marketing team.- Lead generation using content and outbound sales automation.Setting up and managing growth at U.S. Energy Recovery, Delta Wye Electric and Tiger Electric. As a growth marketer, I was asked to come in and help sales & marketing create and implement a growth strategy that focuses on increasing organic presence through SEO and Content Marketing tactics. This was in addition to providing recommendations and making implementations to improve the website, sales efforts and inbound marketing."Over the past months working with Neil Patel and Growth Vertical, we've experienced a dramatic traffic increase and seen our Google rankings go from only having two Top 10 keyword searches to over one hundred and forty Top 10 rankings this past month. If you're looking for a growth marketer to help bring your company to the next level, you need to hire Neil." - Danny Kasalek, CMO

Consulting and supporting on marketing activities.The essence of Project222.org recognizes the individual's need for food, water and shelter transcends all subgroups of humanity and in fact is essential in all forms of life.Volunteering and supporting founders to design and implement marketing strategy for the cause.

- Lead growth marketer starting from sole marketer to managing a team of four.- Strategise, plan and execute GTM strategy for short-term and longer business growth.- Website relaunch management and execution.- Lead generation campaign strategies & tactics design, planning, execution and reporting including: -- Business Development (outbound marketing) -- Marketing Automation -- Content Marketing -- SEO campaign (integrating with content marketing) -- PPC search campaigns (Google Ads) -- Paid Media planning, execution and management (LinkedIn Ads) -- Integrated and Product Marketing to combine multiple product linesIn-depth example of a win:Neil created an A/B test environment to simultaneously drive email open and reply rates, as well as generate leads at BlueOptima. This accelerated the quarterly response rate average from 1.488% to 3% leading to more conversations across the sales teams. On top, Neil Independently over-achieved a 10 /mo meeting average set by the global 20+ reps sales team. Neil directed and executed a website relaunch initiative to drive inbound organic traffic and leads at BlueOptima. This saw an SQL increase from an average of 2/mo to 10/mo (a 500% increase). Neil worked with other departments like sales to a build marketing infrastructure that supported and generated over $580k in revenue and added over $1.5m to the pipeline in just over two years.

Create and implement a social media strategy including: content schedule, buckets for Appetite Creative and Femmeniche partner brand. Create and write content i.e. blogs, news and social media posts, case studies and awards entries. Represent, network and assist at workshops and events. Train and manage social media team to execute on a strategy to distribute content on multiple social media platforms to attract prospects, educate target audiences about marketing and programmatic advertising. Use Facebook and Instagram analytics to measure and optimise content and campaign performance. Analyse data to manipulate and re-evaluate online marketing strategies; both organic and paid social (Facebook and LinkedIn Advertising). Construct and populate data on spreadsheets to target multi-industry prospects and partners. Setting meetings with prospects to attract new business.

Develop and implement a comprehensive marketing and social media strategy for the company, to increase web traffic, raise brand awareness, drive sales and generate revenue. Help clients create strategies in-line with their business aims and objectives. Manage, create and publish original, high quality content in-line with strategic objectives, i.e. drive quality traffic to website for enquiry conversions. Administer social media accounts and content schedules. Liaise with teams to create social ‘buzz’ around product/service launches/new stories. Write blog posts and accompanying copy for social posts and ads. Monitor blog SEO, user engagement and optimise content. Prepare weekly/monthly analytics reports. Communicate with industry influencers via social to create strong networks to help develop thought leadership whilst staying updated with digital marketing best practice.

Create a GTM launch marketing strategy for Purveya Software Limited's SaaS eCommerce platform in development. Present marketing strategy to the directors produce business proposal. As the business was impressed of how realistic and well researched the campaign strategy was, it was taken to be used by the company in the future. 
Business challenge:1. Conduct Market Research to: Identify Competitors, Target Customers, Customer Preferences, Motivation and Buying Behaviour.2. Create a Marketing & Social Media strategy based on market research findings. This will also be weighed against the resources the business has or can make available.Managed project from planning to control phases of the project and a separate marketing Gantt chart was created to highlight the timeline of the launch campaign.

Started on the 2014/2015 Graduate scheme as a Graduate Delivery Analyst involving a three-month rotation in Information Services, Quality Assurance and Application Support resulting in promotion to Assistant Technical Client Manager. - Primarily supporting clients, troubleshooting issues with in-house products and services with the technical team. Developing working knowledge around Windows servers and services, SQL servers and databases.- Installing, modifying services using Powershell scripting to improve and manage allocated services in the wider function of a team. In depth learning of the Energy Commodities Trading market.- Provide business critical technical support to our clients which include Brokers, Exchanges and Trading firms (High profile financial institutions, utilities and funds) and working in a team. Ensure that all requests and incidents are dealt with in a professional, disciplined, efficient and process-oriented manner. This includes working with an ITIL Framework.- Contribute actively to Technical Client Management & Support operations and wider company initiatives. Train, mentor new members of the team by organising presentations and training sessions. - Manage a personal portfolio of clients, on-boarding projects tailored to client specifications after on-site meetings and discussions.

My role at Caterpillar Financial was working as an IT Analyst/Desktop Analyst. Primarily I would be doing a lot of desktop support work throughout every week of the year and was an admin over their networks. Predominantly I was supporting the whole of the ‘EAME’ (Europe, Africa and Middle East) region meant to display a skill set to perform under pressure. It was slightly more difficult when rarely I would have to support the ‘EAMA’ (Europe, Africa, Middle East and Asia). A brief outline of duties to undertaken includes:- Troubleshooting desktop duties across numerous EAME sites.- Asset management across site.- Learn new tools to improve efficiency on site including software and hardware upgrades.- CAT/6 SIGMA project to improve site cost savings.
- Technologies to aid site/off site users.
- Tele-presence expert, responsible for teaching employees on site about systems.
- Improve communication skills to IT Department.- Personally travelling over to CAT Marine site in Wimborne to cover another IT Analyst for 2 weeks regardless of the differences in on-site equipment, softwares, hardwares used to support CAT Marine which was highly different to my regular post at the Financial Services division.- Travelling to assessment centres to present my experiences and interview new candidates looking to apply for the IT Analyst role.In addition I got involved in other aspects of the business and took up personal projects in Solihull with other teams.Primarily there were two systems I had to learn, understand and use to support on-site: - BMC Remedy: an incident management system.
- Heat: a request management system.Additional projects I had been apart of and/or managed:1. On site ITSCM (IT Service Continuity Management) for the FPD (Financial Products Division).2. Risk Register Management.3. SAP migration from one location to another.4. Manage MRO asset management system.5. Work on an offline backup solution.6. Charity Committee member.