Neil Patton Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

COMPANY PROFILE: New Zealand Trade and Enterprise (NZTE) is the New Zealand Government’s international business development agency. The core focus of NZTE is to help New Zealand companies grow internationally — bigger, better, faster — for the benefit of New Zealand.▪ Developed 360 virtual reality experiences to showcase New Zealand’s food and beverage offering to businesses and consumers in the Asia region. Experience was shortlisted for a Public Affairs Asia Gold Standard Award.▪ Designed a stakeholder engagement process to bring together groups of businesses to define their collective sector value proposition and international brand story. Successfully applied this process to develop New Zealand's Energy and Resource sector story.▪ Worked with key agency partners to design and develop a new digital experience that combined virtual and augmented reality technologies to create innovative and engaging customer content.▪ Project managed a company-wide implementation of a new digital asset management system to support the creative team and better manage the organisational resources and knowledge.▪ Helped develop the strategy for the NZTE marketing team and assisted with the transformation to the new team structure.▪ Worked with Sport New Zealand to develop the New Zealand Sport story, a piece of content designed to celebrate New Zealand’s sporting legacy - launched at the opening of the New Zealand Club at the Rio Olympics.

Auckland, New Zealand

COMPANY PROFILE: The New Zealand Story is a government initiative to develop and grow New Zealand’s international marketing brand. A key focus of the initiative is engaging New Zealand’s business community to use the New Zealand Story tools and resources to communicate and leverage their unique attributes and value in international markets.KEY PROJECTS, RESPONSIBILITIES & ACHIEVEMENTS: ▪ Helped define and develop the strategy for the New Zealand Story programme and scope key tactical initiatives to grow New Zealand's international marketing brand▪ Worked with stakeholders from both the seafood and wine sectors to define their overarching sector value propositions and international sector brand stories▪ Created marketing and communications material for both the New Zealand Story and the relaunch of the New Zealand FernMark Licence Programme▪ Managed agency relationships across public relations, creative and digital▪ Created written and video case studies of some of New Zealand’s leading international businesses▪ Developed knowledge and understanding of public sector agencies and their systems and processes▪ Managed the build and development of websites for the New Zealand Story and FernMark Programmewww.nzstory.govt.nzwww.fernmark.nzstory.govt.nz

Before returning home from China I took the opportunity to travel, visiting destinations across United Kingdom, Europe and the United States. To me, travel is an important part of personal and professional development and this trip, together with my time in Asia, has provided great insight into other cultures and a genuine international perspective on New Zealand's place in the world.

Shanghai City, China

COMPANY PROFILE: Air New Zealand is an international and domestic airline group that provides air passenger and cargo transport services within New Zealand, as well as Australia, the Pacific, Asia, North America and the United Kingdom. Currently employing 10,000 staff.KEY PROJECTS, RESPONSIBILITIES & ACHIEVEMENTS: ▪ Pitched and secured more than 130 individual pieces of positive media coverage for Air New Zealand’s Asia destinations - successfully ran the Asia media programme hosting 69 New Zealand media across China, Hong Kong and Tokyo. ▪ Created and delivered Air New Zealand’s inaugural themed flight to the China F1 Grand Prix. The company’s first-ever themed flight to China, generating more than $100,000 in profit as well as PR coverage.▪ Hosted a group of ASB Bank’s top business customers on a business familiarisation trip to Shanghai.▪ Established the KiwiConfucius social media persona to showcase destinations in China ▪ Hosted TV3’s Great Food Race film crew in Shanghai assisting with location scouting, ground logistics, production and local contacts.▪ Participated in live radio interviews as Air New Zealand’s China travel expert and represented the company at China focussed events.▪ Built relationships with Chinese government stakeholders to assist with media activities in China.▪ Built a network across Asia of high quality hospitality and tourism businesses and developed considerable local knowledge on Shanghai.▪ Established and wrote the monthly newsletter for the Asia Region.▪ Assisted the China regional office with emergency planning and preparation of crisis communications.

Auckland, New Zealand

KEY PROJECTS, RESPONSIBILITIES & ACHIEVEMENTS: ▪ Planned and managed Air New Zealand’s hosting programme for 2011 Rugby World Cup, including a premium hosting experience for 16 VIP international guests hosted at the final by Air New Zealand’s CEO.▪ Created the Air New Zealand 30,000ft Inflight Putting Challenge, a world first in inflight entertainment that generated global PR coverage▪ Managed Air New Zealand’s annual Chairman’s function hosted by the Prime Minister at the Beehive involving Air New Zealand’s top business customers and key government stakeholders.▪ Air New Zealand Wine Awards – managed both the media and VIP tasting launch events the Air New Zealand Wine Awards. Also created a series of celebrity viral videos to promote Air New Zealand’s involvement in the event.▪ 2011 Erebus Remembrance Flight to Antarctica – planned and managed logistics for the largest-ever contingent of civilians to visit Antarctica, involving more than 200 affected family members from across 7 countries.▪ Managed Air New Zealand's sponsorship leverage/marketing activation campaign for the Queenstown Winter Festival▪ Managed a Christmas Cheer in the Air charity flight for the children and families effected by the Christchurch earthquake.▪ Proactively sought and secured media coverage for Air New Zealand’s various sponsorship activities.▪ Gained buy-in from the senior executive team for event, sponsorship and marketing initiatives.▪ Assisted with reputation management and handled reactive media enquiries via the on-call media phone.

Auckland, New Zealand

KEY PROJECTS, RESPONSIBILITIES & ACHIEVEMENTS: ▪ Company wide culture change and induction programme targeting 10,000 employees, hosted by Air New Zealand CEO Rob Fyfe and his executive team vInterim and annual result announcements and associated press conferences▪ Memorial ceremonies for families affected by the Erebus and Perpignan accidents▪ Global Hakamania Maori culture competition▪ Air New Zealand Green Team community project in Rarotonga to repair the cross island track▪ Created the Air New Zealand School of Rock music academy - a staff engagement initiative aimed at rewarding staff members’ families for their support▪ Dos at the Zoo - Staff, family and friends zoo days attracting more than 3000 visitors▪ Staff Quiz Nights across bases in Christchurch, Wellington and Auckland▪ 25 and 40 Year Long Service Dinners▪ An Eco Market Day at Air New Zealand’s head office to promote the company’s environmental awareness

Bachelor Of Commerce (Bcom), Marketing

Education record