Neil Petty Email & Phone Number

Austin, Tx, Us

Bentonville, Arkansas, Us

Senior Manager of Content Design on the award-winning Walmart Design team. Our incredible team improves the UX content strategy, voice and value across the omnichannel experience for millions of people. Here’s what my team focuses on today to help you Save Money and Live Better:-Walmart+ membership (E2E Acquisition, Retention, Care, and Account)-Item Subscriptions, Lists and Extended Engagement-UX/CX for Services (Auto care, pharmacy, health & wellness, and more)-Identity and In-store journey

Freelance consulting helping clients and agencies define their content strategy for product, creative, CX and everything in between.

Denver, Co, Us

Director across UX Writing and Copywriting disciplines on Angi's Design + Creative Team (with an emphasis on brand voice and product). My team brought Angi's voice, value, and story to life for millions of homeowners and service professionals. Highlights include:-Full strategy for original brand voice and tone, collaborating with research teams to validate our voice with real humans-Leadership, hiring, and mentorship across my small, impactful team which included a Sr. UX Writer and Copy Lead-Cultivating and leading UX Writing throughout the product org with positive conversion upticks, while refreshing brand voice from shop to checkout.-UX Writing Guidelines, Style Guides for product areas and channels-Cheat Sheets and Messaging Docs that centralize the product marketing messaging across business pillars, creating efficiencies and alignment across the org-Launched MVP for new Home Maintenance Planner / Checklist tool, where our content strategy led to increased app user sessions-Cross-departmental educational workshops on "how to write for Angi voice", evangelizing the value of writing and empowering teams to write “on-brand” outside of just our own

El Segundo, California, Us

InStride is a B2B social impact startup that helps businesses like Starbucks, Amazon, and Adidas create college degree benefit programs for their employees.-Worked with leadership to define and evolve the brand story of why education changes lives and creates new opportunities for DEI, social impact, and beyond for businesses.-Recruited and managed FT Sr. Content Designer on InStride's web product to evolve its content, features, taxonomies, and associated notifications/comms for the "Learner" audience. Recruited and managed a stable of 3 copywriter freelancers across B2B/product marketing.-Evangelized and upheld standards for voice/tone, writing style, and product marketing value to resonate with "Corporate Partners" audience.

Seattle, Wa, Us

Led a team of 3 talented content strategists on the UX Design team while collaborating with brand strategists, product managers, and product marketers to enhance Vrbo's new product UX.

Seattle, Wa, Us

HIGHLIGHTS: Rebranded one of the biggest tech companies in the vacation rental space, HomeAway, to Vrbo - the highest performing entity under Expedia/Homeaway's umbrella of VR brands.-Built a foundation for Content Strategy within the Traveler experience, including voice, tone, information architecture and product marketing/messaging. Work includes heavy quant/qual research and data science to inform product messaging and strategy.-Creative strategy for the "Vrbo rebrand" project. Worked across various departments and stakeholders to explore conceptual directions for the Vrbo brand logo. Collaborated with brand strategy and research teams to unveil consumer perspectives and feedback on brand attributes, while bringing both Product and Marketing teams together to manifest the Vrbo brand voice.

Austin, Texas, Us

HIGHLIGHTS: Developed voice and tone POV for ACL Festival and Lollapalooza Festivals (fun gig!). Created the first-ever Brand Strategy team which fused data with creative to build Brand ID for festivals and client experiential concepts. A refreshed Voodoo Festival broke records with 150,000 attendees, and we celebrated experiential marketing new business wins that include ComplexCon, NFL, Sports Illustrated, ACVB and more. Also kickstarted the first-ever Copywriting internship program.As Brand Strategist at C3, I wore a lot of hats: Data + Design + Copy + Concepting + Research. I helped create (+ enhance existing) experiences for C3's growing portfolio of music festivals and brand experiences, including Lollapalooza International, ACL Fest, Voodoo Fest, Landmark Fest (in partnership w/ GSD&M) and more. As part of a small team reporting directly to stakeholders, we were responsible for pitching ideas for brand experiences (and how their values can manifest IRL), and even experience design which led to a few cool activations, such as the ACL FEST "Hollywood letters" in Zilker Park.

Austin, Texas, Us

Lead writer and Content Strategist across all festivals, including marketing campaigns,segmentation initiatives, UX-focused redesigns, apps, internal presentations, voice/tone and much more.

New York, Ny, Us

Clients: Samsung, Express, Citi BankHIGHLIGHTS: Part of a large creative team that led Samsung Mobile through their "breakthrough year", where they surpassed Apple in sales and became a major player in the mobile space.- Tailored Express.com to be more savvy for today’s fashionista with aresponsive overhaul, new content models and "on-brand" content strategy- Communicated the benefits of Samsung’s SIII and Note 2 throughoutdigital and social campaigns, UX redesigns, and out-of-home initiatives- Refined e-commerce user paths as Content Strategist/Copywriterfor Citi Retail Services team, redesigning numerous mobile sites

Austin, Tx, Us

Clients: Coca-Cola, Sprite, Chase Bank, MicrosoftHIGHLIGHTS: Contributed numerous digital creative concepts that led to 3 successful new client wins: Cartoon Network, Coca-Cola, and Sprite- Lead Copywriter on extensive digital campaigns for Coca-Cola Freestyle andSprite, including apps, microsites, social media and more-Campaign concepts and writing for Windows Phone and Chase Bank

Austin, Tx, Us

Clients: Dell, AEG, NASCAR, Premiere Global, Sweet Leaf TeaHIGHLIGHTS: Pioneered an editorial content marketing initiative for Dell based on niche passion points (before "content marketing" existed). A redesigned Dell Lounge v3 saw almost 6x more traffic/visits, thanks to smart content strategy/design, mashing up the "meta" with the audience, as well as collaborations with VICE and other writers/thought leaders that helped boost Dell Lounge street cred.- Content Strategist and Copywriter for Dell Lounge, a first-ever editorialhub and content marketing project that partnered Dell with Vice,celebrities, influencers, and more- Copywriter for various client websites and digital campaigns, includingNASCAR, Premiere Global, AEG, and Sweet Leaf Tea

Intern at a small digital agency that specialized in local non-profit websites. I was the scrappy kid that raised his hand for the following:-HTML accessibility tests-Slicing images for dev-Writing and coding the agency newsletter-Knocking out small project to-dos-Fetching and organizing files-Smiling and building Ikea furniture