Neil Petty Email & Phone Number

Austin, TX, US

Bentonville, Arkansas, US

Senior Manager of Content Design on the award-winning Walmart Design team. Our incredible team improves the UX content strategy, voice and value across the omnichannel experience for millions of people. Here’s what my team focuses on today to help you Save Money and Live Better:-Walmart+ membership (E2E Acquisition, Retention, Care, and Account)-Item.

Freelance consulting helping clients and agencies define their content strategy for product, creative, CX and everything in between.

Denver, CO, US

Director across UX Writing and Copywriting disciplines on Angi's Design + Creative Team (with an emphasis on brand voice and product). My team brought Angi's voice, value, and story to life for millions of homeowners and service professionals. Highlights include:-Full strategy for original brand voice and tone, collaborating with research teams to validate.

El Segundo, California, US

InStride is a B2B social impact startup that helps businesses like Starbucks, Amazon, and Adidas create college degree benefit programs for their employees.-Worked with leadership to define and evolve the brand story of why education changes lives and creates new opportunities for DEI, social impact, and beyond for businesses.-Recruited and managed FT Sr..

Seattle, WA, US

Led a team of 3 talented content strategists on the UX Design team while collaborating with brand strategists, product managers, and product marketers to enhance Vrbo's new product UX.

Seattle, WA, US

HIGHLIGHTS: Rebranded one of the biggest tech companies in the vacation rental space, HomeAway, to Vrbo - the highest performing entity under Expedia/Homeaway's umbrella of VR brands.-Built a foundation for Content Strategy within the Traveler experience, including voice, tone, information architecture and product marketing/messaging. Work includes heavy.

Austin, Texas, US

HIGHLIGHTS: Developed voice and tone POV for ACL Festival and Lollapalooza Festivals (fun gig!). Created the first-ever Brand Strategy team which fused data with creative to build Brand ID for festivals and client experiential concepts. A refreshed Voodoo Festival broke records with 150,000 attendees, and we celebrated experiential marketing new business.

Austin, Texas, US

Lead writer and Content Strategist across all festivals, including marketing campaigns,segmentation initiatives, UX-focused redesigns, apps, internal presentations, voice/tone and much more.

New York, NY, US

Clients: Samsung, Express, Citi BankHIGHLIGHTS: Part of a large creative team that led Samsung Mobile through their "breakthrough year", where they surpassed Apple in sales and became a major player in the mobile space.- Tailored Express.com to be more savvy for today’s fashionista with aresponsive overhaul, new content models and "on-brand" content.

Austin, TX, US

Clients: Coca-Cola, Sprite, Chase Bank, MicrosoftHIGHLIGHTS: Contributed numerous digital creative concepts that led to 3 successful new client wins: Cartoon Network, Coca-Cola, and Sprite- Lead Copywriter on extensive digital campaigns for Coca-Cola Freestyle andSprite, including apps, microsites, social media and more-Campaign concepts and writing for.

Austin, TX, US

Clients: Dell, AEG, NASCAR, Premiere Global, Sweet Leaf TeaHIGHLIGHTS: Pioneered an editorial content marketing initiative for Dell based on niche passion points (before "content marketing" existed). A redesigned Dell Lounge v3 saw almost 6x more traffic/visits, thanks to smart content strategy/design, mashing up the "meta" with the audience, as well as.

Intern at a small digital agency that specialized in local non-profit websites. I was the scrappy kid that raised his hand for the following:-HTML accessibility tests-Slicing images for dev-Writing and coding the agency newsletter-Knocking out small project to-dos-Fetching and organizing files-Smiling and building Ikea furniture