Lead a team of product marketers spanning across a portfolio of 6 different products (core and emerging), Responsive AI, Platform and Competitive.Major Accomplishments:• Launched Advanced Responsive AI in the market as part of the Fall Release 2024. Worked closely with GTM teams to drive 2X adoption of new product capabilities (from beta to GA). Enabled 150+ member GTM team with positioning, talk track and demos.• Led AI breakout sessions talk track, demos and planning as part of Responsive Summit conference (which was very well received by our customers). NPS score of 49 for session "The A to Z of Responsive AI".• Established compete program from ground up against traditional incumbents and new AI based startups.• Introduced product launch process to streamline quarterly launches and drive new AI solutions to the market.• Enable GTM teams with new AI-powered demo certification program to drive consistent demos during sales cycles.

After a great 2-year run creating a new category in direct mail automation, transitioned into advisory role.

Sendoso is the World's #1 B2B SaaS Intelligent Direct Mail Automation Platform for Marketing, Sales, Customer Success & HR Teams Backed by Softbank with 154M Funding to Date (Series C).Lead a 10+ member team (directors, individual contributors, agencies, independent contractors, freelancers). Responsible for all aspects of product marketing at Sendoso - messaging, positioning, competitive, sales enablement, campaigns, analyst relations, product launches, solutions and industries for SMB, Mid-Market and Enterprise segments.Accomplishments:• Successfully drive the OKR and financial budgeting/planning process within the PMM team to meet company wide goals/objectives.• Built competitive playbook from ground up, enabled the sales team, and improved competitive win rate by 3X (10% to 30%).• Built use case playbook and pitch deck from ground up, trained 100+ members of the GTM team and improved win rate by 2X (7.5% to 15%).• Built GTM strategy and repositioned Sendoso as #1 leader in direct mail automation category.• Launched Sendoso Express (PLG offering) for SMB segment.• Drive messaging/positioning for all integrated, competitive and customer campaigns enabling the marketing team to meet 56 million pipeline goal.• Regularly speak on stage – yearly sales kickoffs, recently hosted case study session at Forrester B2B Summit with Sendoso's #1 customer LexisNexis.• Engaged with analyst firm, GTM Partners, led by Sangram Vajre to build the first ever Sendoso ROI study report - widely used by GTM team (100+ members) with prospects/customers directly impacting company’s ARR.• Drive thought leadership with more than 20+ webinars with 35-40% attendance rate.• Systematized product launch process (none existed before) to successfully launch new products and solutions in the market.• Regularly quoted and mentioned in press releases by PRWeb, BusinessWire and Martech Edge.

Accomplishments:• Built buyer personas from ground up and trained 100+ members of the GTM team with 9.5/10 rating.• Interviewed and built more than 20 case studies enabling GTM teams to demonstrate thevalue of Sendoso to prospects/customers to drive more revenue and retention.• Built content throughout the buyer journey - 2-pagers, blogs, webinars, case studies, ROI reports, product demos, eBooks/guides etc. to drive pipeline, revenue and retention.• Trained and enabled junior PMMs on my team. Both have gone on to become Senior PMMs.

Blueboard is the #1 B2B Cloud/SaaS Experiential Rewards and Recognition Platform for HR and Sales Teams (Series A). Accomplishments:• Built the product marketing function from ground up.• Completely revamped and built a highly differentiated Blueboard product positioning and messaging from the ground up that resulted in 2X win rate (from 15% to 30%).• Built the GTM strategy and launched new revenue generating HR & Sales solutions in the market that have resulted in incremental sales for Blueboard (50% of total revenue).• Systematized product launch cadence to effectively bring new products to the market and ensure GTM team is well equipped to sell Blueboard products to new prospects & customers.

Automation Anywhere is the #1 Cloud/B2B SaaS Intelligent Robotics Process Automation (RPA) Platform for Finance, Accounting, Customer Service and Shared Services Teams Backed by Softbank & Salesforce Ventures With $840 Million Funding To Date (Series C and above)Major Accomplishments:• Spearheaded the launch of Enterprise Cloud, the industry’s first web-based, cloud-native intelligent automation platform targeted at Enterprise IT managers, line of business (LOB such as Finance, Accounting, IT etc.) & developers. This platform has gained tremendous recognition and praise from customers, partners & analysts (Gartner, IDC, Forrester) around the world. • Build the Enterprise Cloud GTM strategy from ground up that enabled Automation Anywhere to acquire the #1 leadership position in the Cloud RPA market landscape and gain traction with more than 200 customers.• Successfully enabled worldwide sales and partner teams via sales enablement tools such as sales presentation decks, FAQs, whitepapers, guides, data sheets, buyer personas, competitive battle cards, case studies and webinar trainings.• Worked closely with customers such as Dropbox and WAM Brazil, obtained testimonials and build case studies to demonstrate and validate Enterprise Cloud adoption in the marketplace. • Conducted market research, analyzed cloud trends, created the TAM, SAM and SOM projections for the entire Cloud RPA market and presented key findings to the Executive team.• Led the messaging & positioning of Enterprise Cloud that enabled Automation Anywhere to uniquely differentiate and position its cloud offerings in the Cloud RPA market. • Build a brand-new subscription-based SaaS pricing & packaging structure that enabled Automation Anywhere to monetize its new cloud offerings in the marketplace. • Worked closely with Business development team and supported IBM OEM relationship to drive GTM strategy and incremental revenue through strategic partnerships.

• Completed 24 months Executive MBA program at University Of Calfornia, Berkeley Haas School Of Business.

Major Accomplishments:• Conducted market research in cloud computing, engaged industry analysts, analyzed competitive landscape, identified new trends, built financial model and advised the executive team to bring new joint OEM solution (in partnership with Avere Systems) to the market. • Negotiated Unified and hybrid cloud OEM solution including product licensing, use cases, software features, product roadmap, sales motion, pricing & packaging, product structure, product support, and go to market strategy with executive team (CEO, CTO & CRO) at Avere Systems that resulted in a term sheet proposal and successful OEM partnership• Targeted customers in key verticals such as Media & Entertainment and Life Sciences, created the GTM strategy, worked closely with strategic technology partners such as Avere Systems to launch the industry’s first Unified & Hybrid Cloud (Amazon, Google, Microsoft) joint solutions to the market.• Worked closely with sales and engineering teams to support pre sales opportunities with customers such as Comcast & NASA that led to successful early product adoption & drive revenue for the OEM solution. • Trained worldwide sales and partner teams on the OEM solution by building sales tools such as product presentation deck, FAQs, whitepapers, competitive battle cards, ROI calculators etc. that led to successful sales enablement.

I was the Product Marketing Lead working in the NAS Business Unit at Hitachi Data SystemsMajor Accomplishments:• Partnered and led cross functional teams such as product management, pricing, engineering,operations, finance, support, sales, channel, alliances and services to launch Hitachi’s firstUnified Enterprise product portfolio globally (Americas, EMEA APAC). This portfolio has generated $400 Million in annual revenues. • Created the business plan, business model, go to market strategy & led the entire product lifecycle phase gates approval process with the executive team.• Engaged with worldwide customers such as BMW, University of Utah, Infosys to understand business requirements and translated those back to engineering in the form of PRD (software requirements) to set the product vision and roadmap.• Successfully trained 1000+ worldwide sales and channel teams in person and through webinartraining on new product launches (messaging, positioning, business benefits, case studies, product features, architecture, use cases, pricing, packaging etc.) that led to successful sales and partner enablement..• Worked closely with the product management and business development team at Hitachi Japan to negotiate all aspects of GTM strategy and resell products back to Hitachi Japan so as to specifically cater products to the Japanese market. •Led the pricing, competitive analysis and software packaging activities that resulted in acompetitive Hitachi Unified File Enterprise product portfolio in the market. • Presented Hitachi product portfolio to over 50 customers and partners via Hitachi ExecutiveBriefing Center, global roadshows, and in person customer visits to drive sales enablement.•Launched various marketing promotions such as bundles and upgrade incentive programsthat delivered incremental 17 million in 2015 annual revenues.

Major Accomplishments:• Worked closely with 3rd party vendors and alliances such as Commvault, SafeNet, Syncsort and launched joint data protection solutions (backup, recovery and encryption) to market. • Presented NetApp data protection portfolio at NetApp Insight conference to over 100 attendees and received 96% approval rating from the audience. • Partnered with engineering and enabled worldwide presales opportunities with customers in the Financial industry such as Wells Fargo, JP Morgan, Citigroup to drive $20 million in incremental revenue. • Developed technical content such as technical sales presentations, FAQs, demos, technical reports that led to successful sales enablement for the global sales and channel partners.

• Developed “Performance Archiver” and “Limits Finder “tool that collects system statistics and presents the data in the form of graphs that can be used to analyze errors while running QA tests. These tools were widely used by NetApp QA teams