In my role as the Head of Business Development and Strategy at Rick Shiels Media LTD, I lead the evaluation, development, and delivery of existing strategic opportunities. Working closely with Ownership and Senior management, I identified new commercial opportunities and created a commercial roadmap aligned with broader business objectives. Additionally, I managed commercial forecasting and reporting to support the efficient growth and development of certain workstreams and projects.

Responsible for the commercial performance and growth of ReCreation, through the successful delivery of developing new leisure facilities for local authorities and leisure operators across the UK. Being client liaison while working with our strategic partners and taking all of our clients through the entire RIBA construction stages, from initial design through to handing over the latest state of the art leisure facilities, is key to all of our development projects.I currently play a critical role in performing against our development pipeline, leading on large scale construction projects and ensuring successful delivery from inception to completion. As a senior leader in the company, I provide a wealth of knowledge and experience to support the wider group of businesses and team member, as well as modelling and living our values in line with our vision and mission.

As part of sales and accounts team, I am responsible for the financial growth of business here at Eight Bit Studios, ensuring that we continue to increase revenue and profitability with our internal product offering and external client services within digital tech. The main part of this is executing the existing and improved strategy against both areas and constantly delivering against agreed targets. I work closely with all client types, from startups, mid-size and to enterprise clients.Other responsibilities also include the product ownership of our 2 internal products www.sushistatus.com and www.usecandor.com, and constantly looking at ways to support the sales team with our business development and account management of existing and new clients with our external product services.

Provide consultancy and support in regards to business operations and growth for small to medium sized businesses in the UK and US. Direct support for senior management teams, who are transitioning from startup to established companies.

As a business leader reporting to Steve Parry, Olympic Medallist and Managing Director of Total Swimimng and serving as a member of the Senior Management Team along with the Directors, my primary responsibility is to plan, direct and lead the sales and operations teams within our pools department at Total Swimming. In this role I'm responsible for ensuring and improving the revenues, performance, productivity, efficiency and profitability of business unit and organisational operations through the provision of effective methods and strategies.Over the last 8 years there have been many achievements, whether continuing to provide cost effect modular swimming facilities for local authorities or leisure operators across the UK or supporting the growth of our then 20,000 strong learn to swim programme, I feel very aligned with our vision of "Revolutionise Swimming and Change Lives".

Promoted to Senior Business Development to work across both Total Swimming and sister company Total Gymnastics, to develop key strategic partnerships, generate leads and sales opportunities for the UK's biggest private swimming and gymnastics companies. Leading a team of business development managers, ensuring the growth of the learn to swim programmes, gymnastics programmes and modular swimming pool programmes, by meeting key KPIs such as maximising capacity, utilisation and retention. Inspiring the team making sure the individuals and businesses achieve their respective sales and profit targets month on month, on a group turnover of £4m.Reporting to the board of directors with monthly, quarterly and annual financial reports, supporting the MD with the strategic planning and direction of both companies and being part of the senior management steering group ensuring the we implement the agreed strategy and business plans.

Business Development Manger at Total Swimming Limited brought in to grow and develop a national parent and child learn to swim programme, across the leisure operator and swimming network. Key role was to market the product, present at key industry events, hold learn to swim seminars and attend sales meetings to increase revenue. Worked closely with key NGBs such as Swim England and Sport England, to develop sales opportunities with key target clients and leisure operators.