Neil Jackson Email & Phone Number

Bothell, WA, US

Bothell, Washington, United States

• Managed and built out the Digital Analytics team; Hired, developed and managed data engineers, analysts, and other analytics resources
• Shifted the teams focus, re-tooling the team to be able to focus on delivering analytics and insights and consulting to business partners
• Advised senior leadership with data driven insights on how to best focus efforts in a way to achieve their business goals
• Created a highly collaborative culture where team members were able to flex with incredible independence and everyone can showcase their work directly to leadership
• Automated and consolidated reports and dashboards providing a self-serve data environment to key stakeholders, allowing digital analysts to focus on finding and providing new business insights
• Managed episodic events such as holidays and product releases, leading the development of significant data analytics improvements and real time insights to leadership

Bothell, Washington

• Leveraged web and sales data to discover insights and create highly influential stories
• Collaborated with multiple groups to share stories and insights derived from analysis that impacted and changed how the digital organization approached strategy, tactics.
• Partnered and consulted with senior leadership, delivering insights to influence and impact Sales, Product Planning, Engineering, Marketing
• Created a collaborative culture between my team of data analysts and partners
• Worked with partner teams and leadership to define key performance indicators for the Consumer Digital Score Card, and continuously monitored projects impacting these metrics to stay abreast of statistically.
• As SME on digital data, worked across teams to ensure anomalies/bugs are escalated and if needed workarounds developed to ensure the data/reporting is as error free as possible. Encouraged process adherence and process.

Bothell, Washington

• Architected Reporting Solutions; clarified user stories and tuned acceptance criteria with clients, translated the user stories into technical specifications, merged click stream and order data into a single reporting.
• Technical Project Management; focused on contingency planning and removing speed bumps by implementing learnings from previous projects into the planning stage of future projects.
• Delivered Outstanding Customer Service; worked directly with clients in the business to train and assist them as the company pivoted to a new reporting platform, partnered with management to speed adoption.
• Troubleshooting and issue resolution; regularly identified root causes, reproduction steps, and solved problems.
• Investigated application issues in the data layer, ETL query issues in the data mart, or configuration issues with the user reporting tools
• Used SQL and Splunk to identify customer impacting defects not captured by traditional error reporting, worked with the development and QA teams for expedient resolution

Redmond, Washington

• Built a team culture that values customer service, results, quality, and innovation. Assigned project tasks and timelines; used metrics to quickly fine tune the team’s deliverables and shape future efforts.
• As technical SME, consulted, advised, and guided the integration of Salesforce Marketing Cloud. Combined with existing technologies, such as Tableau and Redshift to extend Nintendo’s CRM capabilities.
• Developed the reporting data schema in AWS Redshift; optimized the data model to power Tableau dashboards. Modeled, optimized and normalized the CRM data mart; led the development of the ETL process, implemented new.
• Developed and managed dashboards in Tableau; gathered requirements, created and presented the project roadmap, specs, and wireframes. Monitored dashboard use to ensure adoption by identifying and addressing usability.
• Integrated and administered Confluence and JIRA to manage the process, enforce requirements documentation, and improve collaboration.
• Created and managed technical QA processes, reducing customer facing defects to less than 0.1% in the first year.

Seattle, Washington

• Managed the development and implementation of client facing and internal projects through all phases of the life cycle, including analyzing business requirements, database design, development, testing and launch.
• Extracted data for loading into the database, created tables, lists and manipulated CRM data using SQL, tuned SQL queries for efficiency, consistently adhered to production deadlines in accordance with our SLA.
• Managed development, UAT and QAT for internal projects resulting in increased collaboration between local and overseas teams.Defined, modeled, and re-engineered process workflows. Enabled local and offshore teams to.
• Collaborated with the offshore team to identify process gaps, document business requirements and establish workflow improvements that increased quality by reducing cycle time, QA defects, and customer costs.
• Streamlined and matured team processes by creating and implementing work flow tools, reporting, and technical documentation.
• Documented complex processes, procedures and technical requirements for efficient and error free replication and support.

Redmond, WA

• Developed and maintained web pages, microsites and web forms to increase site conversion. Implemented Google Analytics for web analytics and reporting on email marketing.
• Customized and finalized the implementation of a CMS solution which included a WYSIWYG editor to make it easier for marketing to make simple updates.
• Developed web forms to capture webs leads directly into Salesforce. Developed “lead scoring” criteria so sales could prioritize lead follow up.
• Hired and managed third party developers; worked closely with external resources to initiate, design and manage the development of web pages, ensured deliverables passed acceptance criteria.

Bellevue, WA

• Analyzed performance data, manipulated millions of points of data using a combination of Access, Excel and pivot tables, developed reports and distributed findings to key stake holders.
• Initiated reporting and email campaign automation; streamlined email campaign deployment, partnered with external and internal teams, projected to reduce procedural steps by 50%.
• Managed and deployed email marketing campaigns; collaborated with the web development team to build HTML emails in an agile development environment, documented and communicated technical requirements, lead process.
• Managed CAN-SPAM and ISP compliance enterprise wide; established business rules and processes, participated in contract negotiations, ensured regulatory compliance.

Cheney, WA

• Planned, organized and marketed large-scale events, connecting customers with the company; introduced EPIC as a leader in outdoor recreation.
• Engaged in vendor negotiations; reduced marketing cost, increased brand exposure.
• Managed and mentored new and existing staff; promoted positive change, empowered employees with judgment decision making.

Spokane, WA

• Used sales metrics to improve performance; analyzed performance metrics to drive sales goals and exceed personal, departmental and store sales expectations.
• Used Nordstrom’s proprietary CRM to target customers; increase sales and maintain customer relationships.

Mill Creek, Washington

• Taught and imparted passion for the Starbucks product and company to customers and employees by hosting coffee tastings.
• Presented the benefits of Starbucks product in an external format; developed consumer confidence in the company, cultivated new interest in product.
• Received multiple “Most Involved Partner” awards for my drive, passion and leadership initiative.
• Promoted dynamic teamwork and communication within a diverse work place in order to create a collaborative environment, successfully increased efficiency and productivity.

Lynnwood, Washington

• Educated customers about product and services, inspired confidence and loyalty.
• Increased sales in rock gear, created new interest by teaching customers how to climb on the REI indoor rock wall.
• Trained and mentored employees, establishing trusting relationships and a cohesive team.