My role is to position our brands as the top choice for retailers, consumers and HCPs across the UK, Ireland and the Nordics. I have driven significant brand revenue and growth, delivering the strongest ROIs and media performance against our market peer-set globally, through digital marketing strategies that cover all aspects of traditional, digital, and commerce media.My team's capabilities span from building foundational skills to developing go-to-market strategies, planning integrated marketing communications, and executing impactful activations; underpinned by subject matter expertise and a deep understanding of the latest trends and technologies.

As the Head of Digital & Media for Northern Europe at Kenvue, I was responsible for delivering brand growth through media and digital marketing strategies that cover all aspects of traditional, digital, and commerce media.

As lead of the Digital and Media team, I was responsible for developing and implementing strategies across our customers and consumers to deliver brand growth.

Leading performance marketing for Northern Europe, Consumer Health. I supported our brands in planning and delivering digital strategies to reach consumers effectively and efficiently, through paid and owned media.

I was responsible for shaping the approach to J&J Northern European data-driven media, driving cross-functional and company change to instil compliant, data-driven decision making and activation across J&J’s digital media buying.

I was responsible for the activation and on-boarding of the J&J DMP, developing CRM and other digital capabilities, alongside shaping the Northern European Consumer position for GDPR compliance across its digital assets and media buying operations.

I was responsible for developing CRM strategy and capability across Northern Europe, Consumer.

I was responsible for the management and delivery of the digital CRM program to UK and international sportsbook customers.

I was responsible for the planning, technical execution and reporting of the digital CRM program to UK sportsbook customers.

I was part responsible for the production of digital and offline marcomms and promotional collateral.

I successfully oversaw the delivery of essential fraud operational processes within both the sales operations and fraud prevention departments. This involved implementing and maintaining effective systems and procedures to mitigate fraudulent activity, ensuring compliance with company policies and regulations, whilst continually monitoring and analysing data to identify potential risks and areas for improvement.