Neil Rongstad Email & Phone Number

San Francisco, California, Us

Culver City, California, Us

Established a technology-forward culture of excellence within the newly created and unstructured B2B Growth Marketing, Sales Development, and Partnership functions. Directed national marketing operations, providing management on all leads via lead scoring, dashboards, trending, and analytics. Implemented automated, streamlined, and centralized MarTech solutions and reporting infrastructure. Drove significant scaled growth and increased sourced bookings from growth channels to over 90%.

Glen Allen, Va, Us

Defined the prioritization of Growth Marketing-related initiatives, including product marketing. Partnered with executive leaders to set and execute the roadmap driving short- and long-term growth plans. Determined the KPIs, build the dashboards, and created effective training on SEO, SEM, funnel optimization, and digital marketing. Created the marketing operations frameworks for pipeline reporting and attribution. Oversaw the interviewing, hiring, and training of 30 staff within marketing. Scaled the sales development organization from 5 to 15 employees.

Sunnyvale, Ca, Us

Owned the planning and performance for acquisition marketing within the LinkedIn Talent Solutions business unit, including web, campaign automation, and digital inbound channels for field and online businesses. Led the growth organization to drive customer acquisition, product engagement, and maximize lifetime customer value. Defined, executed, and iterated the GTM formulas to achieve growth objectives impacting conversions to usage and revenue. Created a decision-making framework based on data analysis. Managed and motivated a 15-person team.▷ Reversed a downtrend and exceeded marketing sourced revenue targets by 124% in 6 months.▷ Increased LTS marketing from 27% to >45% of global new business▷ Drove a 3.5x ROAS for global paid media▷ Built and launched a centralized global demand generation function allowing for redeployment of resources to product and high touch enterprise marketing functions.▷ Demonstrated a 3x improvement in employer web conversions into realized pipeline revenue▷ Launched a updated acquisition messaging structure to the Human Resources market resulting in 2x engagement in downloadable content

Milwaukee, Wi, Us

Designed and implemented a best-in-class global marketing program, setting the bar for excellence with methodical planning, a pulse on customer trends, and data-driven execution. Enabled rapid scalability and customer growth leveraging innovative tools, technologies, and dashboards in daily operations. Built the MarTech stack from channel lead generation to engagement and revenue attainment. Led, managed, and motivated a multi-country team of 15 senior-level leaders overseeing the performance of 100+ staff.

Managed strategic and execution-based B2B clients in various industries inclusive of demand generation execution, consulting and predictive database analyticsDeveloped and launched the Customer Insight / Data Science function within Hunter. This included the standardization of: Loyalty Analysis, Defector Probability Scoring, Customer Buying Behavior Analysis and Product Penetration Modeling. Primary research developed within this function focused on Customer needs based segmentation (Cluster Analysis) and Sales Opportunity win/loss modeling.

Bachelor Of Business Administration (B.B.A.), Marketing

M.S. Marketing Analysis, Predictive Analytics