Neil Rosenberg Email & Phone Number

Los Angeles, Ca, Us

Dallas, Tx, Us

- Manage critical, high-visibility customer communications to AT&T wireless and broadband customer base- Led multiple overhauls of wireless post-purchase onboarding stream resulting in higher open and click rates; improved take rates for add-on services such as auto bill-pay and paperless billing that aid in churn reduction- Leading cross-functional team to migrate onboarding stream to Oracle Responsys journey building tool which will result in more consistent, customizable customer journey and significantly cut the number of daily data feeds- Led development of Spanish-language onboarding stream - Manage monthly wireless/broadband newsletter targeting up to 11 million records; enhancements to content strategy, list segmentation, email design and link strategy have driven higher open rates, click rates and significant increase in conversion rates on device upgrade offers- Received AT&T Connection awards for onboarding overhaul and support of iPhone 14 launch

- Managed CRM lifecycle campaigns that were the largest revenue source for the True Religion e-commerce channel - approximately 1/3 of e-commerce revenue- Led migration from Salesforce Marketing Cloud to Cordial in one month in the midst of COVID-19 crisis while generating 20% YOY email revenue growth from March - August 2020- Overhauled and refined segmentation of mass emails to determine and target the highest performing segments thus enabling frequency cuts for less efficient segments- Overhauled customer data structure in Salesforce Marketing Cloud, including implementation of Recency/Frequency/Monetization model with assistance from data scientist and Salesforce consulting partner- Used SQL, automation studio and Einstein intelligence tools to develop new audiences in Marketing Cloud based on factors including geography and propensity to engage with email campaigns- Launched BounceExchange (now Wunderkind) for email acquisition and onsite behavioral triggers in November 2018, which helped drive 30% year-over-year email revenue growth during holiday 2018 and throughout 2019- Launched and manage post-purchase surveys, enabling tracking of customer satisfaction and NPSIncorporated SMS acquisition campaigns in email in partnership with SMS provider (Attentive)- Integrated zip code and store purchase data in both Salesforce Marketing Cloud and Cordial to allow more effective geotargeting for store-focused messaging- Hired and managed one direct report responsible for campaign production

Santa Monica, California, Us

- Led all promotional and transactional email communications with the goals driving subscription conversion, cross-sell revenue and improved customer experience for one of the fastest-growing start-ups in Southern California- Generated significant incremental revenue through new automated cross-sell campaigns and contextual cross-sell offers in the order confirmation email - Maintained much higher than industry-average open and click rates even as customer base has grown exponentially- Completely overhauled all transactional and promotional email creative with a focus on clean, mobile-friendly and brand-aligned design- Launched new on-boarding communications to help reduce customer care call volume from new customers- Supported international expansion to France, Germany, the United Kingdom, Australia and New Zealand with email localization efforts and country-specific promotions (Australia Day, Boxing Day, etc.)- Collaborated with cross-functional teams including design, BI, shipping, customer care, international and development to ensure to smooth execution of complex automated and one-off email programs

Sherman Oaks, Ca, Us

- Built retention marketing programs from the ground up that have generated hundreds of thousands of dollars in revenue to date for innovative on-demand home services start-up- Tripled revenue generated from repeat customers- Programs under management helped double share of company revenue and transactions generated by tenured customers- Launched and manage multiple email marketing streams including trigger-based and standalone communications- Assisted in development of new subscription program and built acquisition email communications for the program- Manage relationship with ESP (Marketo)- Created data requirements for ESP datafeed with a focus on allowing maximum targeting flexibility for email campaigns and ease of implementation of automated programs- Also collaborated with vendor management team to deploy key communications to individual service providers

Mountain View, California, Us

- Lead retention and email marketing efforts- Overhauled company's email communications with emphasis on messaging to members of subscription programs, cart abandonment programs, e-newsletters and transactional messages- Successfully implemented company's first Cyber Monday promotion- Partnered with creative to redesign email templates with emphasis on mobile functionality

- Create strategic retention marketing programs including offer development, contact strategy, email and direct mail campaigns focused on customer retention, winback and acquisition- Manage email programs including new customer welcome, upsell, winback and new customer acquisition; responsible for creative development with creative team, schedule management, audience segmentation and A/B testing- Created new promotional efforts that have significantly increased revenue during periods that are traditionally challenging for the company- Helped develop proprietary customer offer engine system providing critical input on UI development and capability requirements- Overhauled direct mail strategy and targeting to focus on customer segments that deliver the highest campaign ROI- Led cross-functional team that improved 2nd purchase rates of new customers by 20%- Developed requirements for critical SSRS reports and other tools such as mailing list creation tool- Perform extensive analysis of customer engagement and financial performance for email programs, direct mail campaigns and special promotions

Los Angeles, California, Us

- Manage contact database and all email marketing programs for Los Angeles animal welfare non-profit- Manage all email campaigns including three monthly newsletters; duties include selecting and procuring content, writing subject lines and email copy, test development, list segmentation, and technical execution in ExactTarget- Researched, selected and implemented transition from VerticalResponse to ExactTarget email service providerResearched and selected Salesforce technical consultant and managed integration of Salesforce, contact databases and ExactTarget- Increased newsletter frequency from bi-monthly to monthly and collaborated with internal designer to develop a consistent email design- Implemented Google Adwords campaign utilizing Google Grants to drive traffic to animal adoption pages

West Hills, Ca, Us

- Managed e-CRM efforts for flagship Nature Made Vitamins loyalty program- Executed multiple customer loyalty email campaigns, including e-newsletters, retailer promotions and market research surveys- Responsible for audience segmentation, subject-line creation, creative development and results analysis- Integrated new email creative agency and completely overhauled email look-and-feel, driving higher clickthrough rates than the previous versions- Overhauled CRM efforts and made significant changes to loyalty rewards program to drive higher consumer engagement and better align with business priorities- Utilized proprietary content management system to improve usability of naturemade.com product pages; was responsible for keeping product pages and imagery up to date

El Segundo, Ca, Us

- Helped manage creative development, production, data management and results analysis for direct mail customer acquisition campaigns- Campaigns under management drove approximately 15% of all new activations generated by internal DIRECTV acquisition channels- Drove execution of test packages and control updates with two creative agencies, including packages specifically targeting Hispanic audiences- Tracked campaign performance daily and collaborated with database marketing agency to spot response trends - From April-Dec 2007, managed former customer winback programs including direct mail and outbound telemarketing- Increased direct mail campaign frequency from quarterly to monthly campaigns- Owned monthly reconnect and spend forecasts- Managed all creative development in collaboration with outside creative agency- Managed outbound telemarketing program with 2 outside vendors

New York, Ny, Us

- Provided strategic consultation and internal market research analysis to improve the customer experience within the Credit Division of Customer Service (Collections, Fraud and Risk Management)- Helped generate a 12% reduction in “fair” and “poor” satisfaction ratings in a particularly challenging call-type by analyzing the root causes of dissatisfaction, identifying the rep. behaviors needed to successfully manage these calls, and making the phone menu system more user-friendly - Developed detailed ‘scorecard’ highlighting key metrics that affect the customer experience- Performed monthly analysis of customer commentary to determine the major causes of dissatisfaction and identify trends that were used to develop high-impact initiatives for Operations Management

New York, Ny, Us

- Managed Charge Card upgrades and Multi-Card acquisition campaigns through direct mail, e-mail and billing statement channels - Fully executed upgrade and cross-sell campaigns in multiple channels from test and creative development to results analysis- Managed $15 million annual marketing budget for channels under management- Developed card acquisition monthly forecasts, performed results tracking/analysis and created monthly management reports- Managed trigger-based and broadscale mailings leading to 30% growth in upgrades to the Platinum Card in 2004- Generated over $300 million in incremental cardmember spending in 2004 by upgrading customers to premium American Express Charge Card products

Managed e-commerce website for maker of certified organic personal care products. Doubled weekly sales by fixing usability flaws and more aggressively marketing the site.

New York, Ny, Us

- Led daily production of AOL’s Netbusiness.com small-business news and services Website- Created and managed process for daily site changes, partnered with developers to build an online editorial tool and led a cross-functional team responsible for site updates- Integrated partner content onto the Netbusiness site by launching co-branded sites including Fortune Small Business and Office Depot- Managed day-to-day production relationship with co-brand partners