Neil Rosenberg

Neil Rosenberg Email and Phone Number

Product Marketing Lead - Customer Lifecycle Marketing @ AT&T
Los Angeles, CA, US
Neil Rosenberg's Location
Los Angeles, California, United States, United States
Neil Rosenberg's Contact Details
About Neil Rosenberg

I am a direct and database marketing professional with extensive experience in customer lifecycle strategy, email marketing, email campaign management, direct marketing campaign performance analysis, CRM, retention, subscription and customer loyalty programs.I have experience with both high-growth startups like Ring and Fortune 500 companies including American Express and DIRECTV. I specialize in loyalty, retention and CRM programs, particularly upsell/cross-sell efforts, loyalty programs (ie. American Express Membership Rewards) and subscription services such as Ring's Ring Video Recording service. I have also have worked extensively on customer satisfaction initiatives with an emphasis on Net Promoter survey structure and customer commentary analysis. I am a strong creative collaborator with internal design resources and outside agencies. I have extensive experience with end-to-end direct mail and email creative development from writing creative briefs to compliance verification and final proofing. I also have people leadership and hiring experience. Specialties and technical skills: Customer lifecycle strategy, email marketing, email campaign management direct mail campaign management, CRM program management, upsell/cross-sell campaigns, loyalty and retention reward programs, subscription programs, direct mail management, creative supervision, customer satisfaction initiatives. campaign analysis and testing (A/B and multivariate testing), customer segmentation, Web content management, copywriting, strong MS Excel, basic HTML, CSS, SQL and Agile/Scrum.I am experienced with the following email clients: Responsys, ExactTarget/Salesforce Marketing Cloud, Mailchimp, Customer.io and Strongview.

Neil Rosenberg's Current Company Details
AT&T

At&T

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Product Marketing Lead - Customer Lifecycle Marketing
Los Angeles, CA, US
Neil Rosenberg Work Experience Details
  • At&T
    Product Marketing Lead - Customer Lifecycle Marketing
    At&T
    Los Angeles, Ca, Us
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  • At&T
    Product Marketing Lead - Customer Lifecycle Marketing
    At&T Dec 2020 - Present
    Dallas, Tx, Us
    - Manage critical, high-visibility customer communications to AT&T wireless and broadband customer base- Led multiple overhauls of wireless post-purchase onboarding stream resulting in higher open and click rates; improved take rates for add-on services such as auto bill-pay and paperless billing that aid in churn reduction- Leading cross-functional team to migrate onboarding stream to Oracle Responsys journey building tool which will result in more consistent, customizable customer journey and significantly cut the number of daily data feeds- Led development of Spanish-language onboarding stream - Manage monthly wireless/broadband newsletter targeting up to 11 million records; enhancements to content strategy, list segmentation, email design and link strategy have driven higher open rates, click rates and significant increase in conversion rates on device upgrade offers- Received AT&T Connection awards for onboarding overhaul and support of iPhone 14 launch
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  • True Religion Brand Jeans
    Email Marketing Manager
    True Religion Brand Jeans Nov 2017 - Aug 2020
    - Managed CRM lifecycle campaigns that were the largest revenue source for the True Religion e-commerce channel - approximately 1/3 of e-commerce revenue- Led migration from Salesforce Marketing Cloud to Cordial in one month in the midst of COVID-19 crisis while generating 20% YOY email revenue growth from March - August 2020- Overhauled and refined segmentation of mass emails to determine and target the highest performing segments thus enabling frequency cuts for less efficient segments- Overhauled customer data structure in Salesforce Marketing Cloud, including implementation of Recency/Frequency/Monetization model with assistance from data scientist and Salesforce consulting partner- Used SQL, automation studio and Einstein intelligence tools to develop new audiences in Marketing Cloud based on factors including geography and propensity to engage with email campaigns- Launched BounceExchange (now Wunderkind) for email acquisition and onsite behavioral triggers in November 2018, which helped drive 30% year-over-year email revenue growth during holiday 2018 and throughout 2019- Launched and manage post-purchase surveys, enabling tracking of customer satisfaction and NPSIncorporated SMS acquisition campaigns in email in partnership with SMS provider (Attentive)- Integrated zip code and store purchase data in both Salesforce Marketing Cloud and Cordial to allow more effective geotargeting for store-focused messaging- Hired and managed one direct report responsible for campaign production
  • Ring.Com
    Engagement And Database Marketing Manager
    Ring.Com May 2016 - Jul 2017
    Santa Monica, California, Us
    - Led all promotional and transactional email communications with the goals driving subscription conversion, cross-sell revenue and improved customer experience for one of the fastest-growing start-ups in Southern California- Generated significant incremental revenue through new automated cross-sell campaigns and contextual cross-sell offers in the order confirmation email - Maintained much higher than industry-average open and click rates even as customer base has grown exponentially- Completely overhauled all transactional and promotional email creative with a focus on clean, mobile-friendly and brand-aligned design- Launched new on-boarding communications to help reduce customer care call volume from new customers- Supported international expansion to France, Germany, the United Kingdom, Australia and New Zealand with email localization efforts and country-specific promotions (Australia Day, Boxing Day, etc.)- Collaborated with cross-functional teams including design, BI, shipping, customer care, international and development to ensure to smooth execution of complex automated and one-off email programs
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  • Serviz
    Director, Retention Marketing
    Serviz Mar 2015 - Feb 2016
    Sherman Oaks, Ca, Us
    - Built retention marketing programs from the ground up that have generated hundreds of thousands of dollars in revenue to date for innovative on-demand home services start-up- Tripled revenue generated from repeat customers- Programs under management helped double share of company revenue and transactions generated by tenured customers- Launched and manage multiple email marketing streams including trigger-based and standalone communications- Assisted in development of new subscription program and built acquisition email communications for the program- Manage relationship with ESP (Marketo)- Created data requirements for ESP datafeed with a focus on allowing maximum targeting flexibility for email campaigns and ease of implementation of automated programs- Also collaborated with vendor management team to deploy key communications to individual service providers
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  • Legalzoom
    Director, Retention Marketing
    Legalzoom Jul 2014 - Feb 2015
    Mountain View, California, Us
    - Lead retention and email marketing efforts- Overhauled company's email communications with emphasis on messaging to members of subscription programs, cart abandonment programs, e-newsletters and transactional messages- Successfully implemented company's first Cyber Monday promotion- Partnered with creative to redesign email templates with emphasis on mobile functionality
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  • Outlook Amusements
    Retention Marketing Manager
    Outlook Amusements Dec 2010 - Jul 2014
    - Create strategic retention marketing programs including offer development, contact strategy, email and direct mail campaigns focused on customer retention, winback and acquisition- Manage email programs including new customer welcome, upsell, winback and new customer acquisition; responsible for creative development with creative team, schedule management, audience segmentation and A/B testing- Created new promotional efforts that have significantly increased revenue during periods that are traditionally challenging for the company- Helped develop proprietary customer offer engine system providing critical input on UI development and capability requirements- Overhauled direct mail strategy and targeting to focus on customer segments that deliver the highest campaign ROI- Led cross-functional team that improved 2nd purchase rates of new customers by 20%- Developed requirements for critical SSRS reports and other tools such as mailing list creation tool- Perform extensive analysis of customer engagement and financial performance for email programs, direct mail campaigns and special promotions
  • Found Animals Foundation, Inc.
    Database/Email Marketing Manager
    Found Animals Foundation, Inc. 2010 - 2010
    Los Angeles, California, Us
    - Manage contact database and all email marketing programs for Los Angeles animal welfare non-profit- Manage all email campaigns including three monthly newsletters; duties include selecting and procuring content, writing subject lines and email copy, test development, list segmentation, and technical execution in ExactTarget- Researched, selected and implemented transition from VerticalResponse to ExactTarget email service providerResearched and selected Salesforce technical consultant and managed integration of Salesforce, contact databases and ExactTarget- Increased newsletter frequency from bi-monthly to monthly and collaborated with internal designer to develop a consistent email design- Implemented Google Adwords campaign utilizing Google Grants to drive traffic to animal adoption pages
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  • Pharmavite
    Freelance Crm And Web Content Consultant
    Pharmavite 2009 - 2010
    West Hills, Ca, Us
    - Managed e-CRM efforts for flagship Nature Made Vitamins loyalty program- Executed multiple customer loyalty email campaigns, including e-newsletters, retailer promotions and market research surveys- Responsible for audience segmentation, subject-line creation, creative development and results analysis- Integrated new email creative agency and completely overhauled email look-and-feel, driving higher clickthrough rates than the previous versions- Overhauled CRM efforts and made significant changes to loyalty rewards program to drive higher consumer engagement and better align with business priorities- Utilized proprietary content management system to improve usability of naturemade.com product pages; was responsible for keeping product pages and imagery up to date
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  • Directv Inc.
    Direct Marketing Manager
    Directv Inc. 2007 - 2008
    El Segundo, Ca, Us
    - Helped manage creative development, production, data management and results analysis for direct mail customer acquisition campaigns- Campaigns under management drove approximately 15% of all new activations generated by internal DIRECTV acquisition channels- Drove execution of test packages and control updates with two creative agencies, including packages specifically targeting Hispanic audiences- Tracked campaign performance daily and collaborated with database marketing agency to spot response trends - From April-Dec 2007, managed former customer winback programs including direct mail and outbound telemarketing- Increased direct mail campaign frequency from quarterly to monthly campaigns- Owned monthly reconnect and spend forecasts- Managed all creative development in collaboration with outside creative agency- Managed outbound telemarketing program with 2 outside vendors
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  • American Express
    Manger, Customer Experience
    American Express 2005 - 2007
    New York, Ny, Us
    - Provided strategic consultation and internal market research analysis to improve the customer experience within the Credit Division of Customer Service (Collections, Fraud and Risk Management)- Helped generate a 12% reduction in “fair” and “poor” satisfaction ratings in a particularly challenging call-type by analyzing the root causes of dissatisfaction, identifying the rep. behaviors needed to successfully manage these calls, and making the phone menu system more user-friendly - Developed detailed ‘scorecard’ highlighting key metrics that affect the customer experience- Performed monthly analysis of customer commentary to determine the major causes of dissatisfaction and identify trends that were used to develop high-impact initiatives for Operations Management
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  • American Express
    Senior Direct Marketing Analyst
    American Express 2003 - 2005
    New York, Ny, Us
    - Managed Charge Card upgrades and Multi-Card acquisition campaigns through direct mail, e-mail and billing statement channels - Fully executed upgrade and cross-sell campaigns in multiple channels from test and creative development to results analysis- Managed $15 million annual marketing budget for channels under management- Developed card acquisition monthly forecasts, performed results tracking/analysis and created monthly management reports- Managed trigger-based and broadscale mailings leading to 30% growth in upgrades to the Platinum Card in 2004- Generated over $300 million in incremental cardmember spending in 2004 by upgrading customers to premium American Express Charge Card products
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  • Avalon Natural Products
    Freelance E-Commerce Manager
    Avalon Natural Products 2002 - 2002
    Managed e-commerce website for maker of certified organic personal care products. Doubled weekly sales by fixing usability flaws and more aggressively marketing the site.
  • Aol
    Producer
    Aol 2000 - 2001
    New York, Ny, Us
    - Led daily production of AOL’s Netbusiness.com small-business news and services Website- Created and managed process for daily site changes, partnered with developers to build an online editorial tool and led a cross-functional team responsible for site updates- Integrated partner content onto the Netbusiness site by launching co-branded sites including Fortune Small Business and Office Depot- Managed day-to-day production relationship with co-brand partners
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Neil Rosenberg Skills

Email Marketing Direct Marketing Marketing Crm Customer Acquisition Direct Mail Customer Retention Strategy Segmentation Database Marketing Analytics Salesforce.com Cross Functional Team Leadership Creative Direction Google Adwords Market Research Content Strategy Web Analytics Copywriting Customer Experience Exacttarget Microsoft Excel Content Management Customer Lifecycle Management Pricing Strategy Customer Insight Google Analytics Customer Satisfaction Promotions Silverpop Strongmail Microsoft Word Powerpoint Html Photoshop Customer.io Subscriptions

Neil Rosenberg Education Details

  • Boston University
    Boston University
    International Relations

Frequently Asked Questions about Neil Rosenberg

What company does Neil Rosenberg work for?

Neil Rosenberg works for At&t

What is Neil Rosenberg's role at the current company?

Neil Rosenberg's current role is Product Marketing Lead - Customer Lifecycle Marketing.

What is Neil Rosenberg's email address?

Neil Rosenberg's email address is n.****@****ion.com

What is Neil Rosenberg's direct phone number?

Neil Rosenberg's direct phone number is +131092*****

What schools did Neil Rosenberg attend?

Neil Rosenberg attended Boston University.

What are some of Neil Rosenberg's interests?

Neil Rosenberg has interest in Content Creation, Direct Marketing, Web Content Management, Direct Mail/e Mail Creative Development.

What skills is Neil Rosenberg known for?

Neil Rosenberg has skills like Email Marketing, Direct Marketing, Marketing, Crm, Customer Acquisition, Direct Mail, Customer Retention, Strategy, Segmentation, Database Marketing, Analytics, Salesforce.com.

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