Neil Russell-Smith Email and Phone Number
London, England, United Kingdom
Neil Russell-Smith's Location
Greater London, England, United Kingdom, United Kingdom
Neil Russell-Smith's Contact Details
Neil Russell-Smith work email
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Neil Russell-Smith personal email
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Neil Russell-Smith phone numbers
About Neil Russell-Smith
An exceptional marketing strategist and a true driving force behind the success of global brands, I inspire teams to push boundaries and reach unprecedented heights. My unyielding passion for marketing and a keen eye for innovation enables the creation of impactful global marketing strategies. My strategic vision and data-driven approach have consistently delivered exceptional results, driving revenue growth and market expansion.
Neil Russell-Smith's Current Company Details
Neil Russell-Smith Work Experience Details
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Founder And CmoNrs MarketingLondon, England, United Kingdom
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Founder & CmoNrs Marketing Sep 2023 - PresentHigh Wycombe, Buckinghamshire, GbFounder & CMO of an independent go-to marketing consultancy in the UK, trusted by businesses of all sizes to provide exceptional marketing strategy, planning, branding, demand generation campaigns, Account-Based Marketing (ABM), and other marketing tactics. Our mission is to empower businesses with effective marketing solutions that drive growth, enhance brand reputation, and deliver measurable results. Learn more: www.nrs-marketing.com
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Director Of MarketingQuantanite Mar 2022 - Sep 2023London, London, Gb- Developing and executing the overall global marketing strategy to drive brand awareness and business growth.- Leading and managing a diverse marketing team, including setting clear goals and objectives for individual team members.- Collaborating with other departments to align marketing strategies with overall business objectives.- Conducting market research and competitive analysis to identify market trends, customer needs, and new opportunities.- Creating and overseeing the implementation of integrated marketing campaigns across various channels, including digital, social and events.- Establishing and monitoring key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.- Managing the marketing budget and allocating resources efficiently to achieve maximum return on investment (ROI).- Building and maintaining strong relationships with media partners, agencies, and vendors to enhance the brand's presence and reach.- Ensuring consistent brand messaging and visual identity across all marketing materials and communications.- Monitoring and analysing marketing metrics and data to identify areas for improvement and optimise marketing efforts.- Staying up-to-date with industry trends and best practices to drive innovation and keep the company ahead of competitors.- Providing regular reports and updates to the executive team on marketing performance and strategic initiatives. -
Head Of Marketing EmeaTtec 2017 - 2022Greenwood Village, Colorado, Us• Design, build and execution of TTEC's European go-to-market strategy, marketing plan and value proposition • Sales and solution partner building customer experience and contact centre strategies for key clients• Key member of EMEA and global leadership teams featuring local rollout of brand launch/rebrand project (TeleTech to TTEC), and recent business continuity strategy creation and execution during COVID pandemic• Outline and delivery of regional Internal Communications & Engagement strategy, improving sales enablement and collaboration; namely between previous 10 x individual subsidiaries now under the TTEC umbrella brand• Establishment of digital environment and key campaigns across channels to support lead generation, brand awareness, visits/conversions; FY19 = 43.26% and FY20 Performance = 33.15% EMEA contribution of Global Marketing Originated bookings, 225% uplift in pipeline generated YOY, 293% uplift in # of Opps YOY, 14 campaigns and 19 strategic deal pursuits contributing towards $159.3M pipeline generated• Largest ever EMEA regional and Marketing originated win with Volkswagen Group UK (FY19, 5-year contract $67M USD)• Implemented a new EMEA Microsite (Oct 17) – local digital engagement, campaigns and content marketing• PR & Content strategy introduced (FY17), providing successful rollout of brand launch, brand engagement, consistent independent media placements across various industry and vertical press• Award programme introduction (FY18) - 87 category entries with 77 finalist positions FY18 to FY21; rapid expansion leading to 28 x award wins/accolades across categories ranging from CX, Contact Centres, Employee Engagement, Culture, Digital Transformation and more… 1st ever win coming within only 8 months of being with the company• Introduced and developed a dedicated EMEA Business Development function – initially leveraged agency partnership, blended strategy led to current TTEC team of 4 x BD Reps• Social Media responsibility for Europe -
Head Of Marketing Communications EmeaMintel 2016 - 2017London, England, Gb• Development and execution of Mintel’s marketing and communications strategy across all channels and verticals in Europe, Middle East and Africa • Delivery of 477% Marketing ROI vs Annual EMEA Marketing budget (£210,000 FY17) • Manager of two direct reports - Senior Marketing Manager and a Marketing Executive • Key link between Marketing and 126 strong Commercial Team members in EMEA • Successfully introduced Internal Communications and Engagement Strategy, including: o Marketing Microsite – design and build of an internal site featuring all marketing materials/activities o Marketing Champions concept – identification and briefing of specific individuals in commercial teams to partner with Marketing and work collaboratively on various tactical activities o Global Key Accounts Microsite – a new dedicated microsite for Mintel’s global key accounts • Implemented a new regional Marketing budget, plan and reporting templates • Creation of internal brands for Client Services and Consulting solutions – new and consistent collateral, digital assets, promotional campaigns and communications • Formation of a new EMEA Partnership Programme – events, member communities, industry bodies • Monetisation of Mintel analyst speakers – minimum £5,000 in revenue per speaker engagement -
Marketing Manager - AsiaMintel 2015 - 2016London, England, Gb• Administration of strategic, cost-effective, integrated marketing campaigns for the Asia region• Email marketing strategy ownership – design and rollout of targeted lead generation and nurturing programmes• Accelerated digital advertising via paid and organic efforts including Google AdWords, LinkedIn, retargeting across Mintel websites• Successful brand formation and expansion strategy for Mintel’s client events and roadshow programme, 'Big Conversation' – 12 events, across 7 countries in 6 weeks• One direct report - China Marketing Manager • Management of a relatively small budget (£134,000 FY16) with regular and measurable ROI delivery on key marketing initiatives – average return of £36,538 per campaign • CRM (Salesforce.com) project lead - proposal and launch of enhancements and new processes relating to Lead management and qualification, Campaign/Account and Contact management, Pipeline management, Reporting and analytics, regional Marketing dashboards, Budget management, Planning and Forecasting• Social media communications strategy ownership – engagement and alignment with internal departments to drive consistent brand and product marketing communications via Facebook, Twitter, YouTube, and Instagram
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Marketing ManagerSiteminder 2014 - 2015Millers Point, Nsw, Au• Development and execution of cohesive global marketing campaigns that grow pipeline, speed revenue generation, and increase brand awareness (including promotional and automation programs) • Initiation and steering of Silverpop (eMarketing platform) and Salesforce.com (CRM) integrations - introduction of new processes, campaign optimisation, reporting metrics and analysis • Product marketing and content generation for core product portfolio (The Channel Manager and The Booking Button) across all global marketing promotional channels • SiteMinder Blog management - content marketing strategy with weekly topics and monthly themes • Management of SEO/SEM activity – Organic/paid search campaigns (AdWords), and retargeting across websites • Formulation of key marketing metrics and KPIs to demonstrate the effectiveness of all campaign activity -
Marketing Manager - Uk & IrelandSitel 2011 - 2014Miami, Fl, Us• Responsibility for all UK and Ireland Marketing activities, plus pan EMEA and Global project participation • Management and coordination of a team of three Telemarketing Executives • Development and implementation of annual marketing plan • Determination, management and delivery of annual marketing budget ($440,000) • Control and instruction of online media and advertising campaigns (ATL and BTL) • Key liaison for external PR and Design agency relationships • End to end management of all internal, client and partner events • Successful fabrication of a new UK awards programme for both Sitel and clients: ‘European Outsourcing Association Partnership of the Year’ win in April 2013 for Sitel and John Lewis• RFP innovation and support - accountable for specific client retention and upsell opportunities (Sony, Samsung, Reckitt Benckiser, Philips, LEGO, LOVEFiLM, John Lewis) -
Chief Marketing OfficerTheappstudio360 2010 - 2011Hemel Hempstead, Hertfordshire, Gb -
Marketing Communications Manager (Emea)Nice Ltd 2008 - 2010Hoboken, New Jersey, Us -
Marketing ManagerAirsys 2005 - 2008Romsey, Gb
Neil Russell-Smith Skills
Marketing Management
Marketing Budget Management
Marketing Strategy
B2b Marketing Strategy
Event Marketing Strategy
Implementation Planning
Development Of Strategic Marketing Plans
Marketing Communications Planning
Project Management
Process Management
Vendor Management
Marketing Reporting
Performance Reporting
Performance Measurement
Feedback Management
Crm
Crm Integration
Social Media Marketing
Social Media
Advertising
Branding And Identity
Direct Marketing
Product Marketing
Sales Promotion
Email Marketing
Public Relations
Marketing Communications
Copywriting
Customer Experience
Seo
Marketing
Analytics
Ppc
Team Management
Management
Market Planning
Customer Relationship Management
Search Engine Optimization
Neil Russell-Smith Education Details
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Solent UniversityCim Professional Post-Graduate Diploma In Marketing -
Solent UniversityBa (Hons) Product Design With Marketing
Frequently Asked Questions about Neil Russell-Smith
What company does Neil Russell-Smith work for?
Neil Russell-Smith works for Nrs Marketing
What is Neil Russell-Smith's role at the current company?
Neil Russell-Smith's current role is Founder and CMO.
What is Neil Russell-Smith's email address?
Neil Russell-Smith's email address is ne****@****l.co.uk
What is Neil Russell-Smith's direct phone number?
Neil Russell-Smith's direct phone number is +4414897*****
What schools did Neil Russell-Smith attend?
Neil Russell-Smith attended Solent University, Solent University.
What are some of Neil Russell-Smith's interests?
Neil Russell-Smith has interest in Physical Fitness And Travel, Reading, Theatre, Rayners Lane Fc, Interests Include Golf, Keen Semi Pro Footballer, Uxbridge Fc.
What skills is Neil Russell-Smith known for?
Neil Russell-Smith has skills like Marketing Management, Marketing Budget Management, Marketing Strategy, B2b Marketing Strategy, Event Marketing Strategy, Implementation Planning, Development Of Strategic Marketing Plans, Marketing Communications Planning, Project Management, Process Management, Vendor Management, Marketing Reporting.
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