Neil Rycraft Email & Phone Number

England, United Kingdom

Tasked with spearheading the inception and expansion of a new digital platform. Our mission is to empower sustainability professionals by facilitating connectivity both amongst themselves and with businesses. Our objective is to optimize the utilization of our collective expertise and innovative ideas within diverse communities. We share a unified vision aimed at fostering the enduring welfare of our planet and the societies it sustains. We need to cultivate an inclusive community dedicated to advancing global sustainability objectives, promoting collaboration, facilitating knowledge dissemination, and effecting transformative change. I welcome your participation and support in our endeavours.

Providing organizations with strategic marketing and data support to deliver against their business ambitions. A pragmatic approach with clear implementable outcomes.

London, Gb

Since 2019, Shine has worked with inspirational founders and teams in the UK and US, across LegalTech, Consulting, Web3, DeathTech and more. If you are ready to grow your business and make a real difference let Shine help to; clarify ideas, unite stakeholders and accelerate impact. Even brilliant ideas get lost in translation. Confusing messages and poor marketing costs time, money and opportunities. We help clarify and develop compelling ideas, marketing strategies, positioning s and messaging frameworks. This unites teams and stakeholders, driving traction with customers and investors to accelerate business impact.Shine provides consulting services across brand & marketing programs. These are often spearheaded through workshops both in-person and virtually. Our aim is to support you with your;* Marketing strategy - ensuring built from solid foundations.* Strong positioning - enabling your ideas to stand out.* Clear messaging - achieving improved audience traction.* Compelling content - resulting in greater engagement.* Team building - achieving enhanced alignment and perhaps even some fun!We believe in the power of people to drive brands, business impact and positive change in the world.Connect with me here to see how Shine could help you accelerate your companies impact.

Foster City, California, Us

Built and managed a team of 11 researchers, analysts, and consultants supporting 33 European markets. Main deliverables: Develop research and analytics as added Value marketing services:• Launched new products/services with revised go-to-market approach • Led research/ evaluation investment strategy supporting strategic priorities • Focus areas included: digital wallets, affluent/ BNPL product development and audience segmentation.• Allocated investments against B2B and SME audiences to address business opportunities• Cross-functional ‘blueprint’ and roadmap defining approach to research investment across Europe • Drove stronger insight/ data culture and practices in the European region • Elevated role data held along the marketing development process; planning to review.• Established new principles of being audience-first and data-led across client base Strengthen planning, decisioning and investment management:• Linking brand/ marketing metrics to business outcomes• Secure investment for European evaluation platform• New planning approach, enabling data insights team to inform budget decisions• Defined metrics to evaluate marketing impact (B2C and B2B) • Consistent results across Europe spending: common platforms for campaign and brand tracking • Piloted performance-marketing techniques

Foster City, California, Us

Responsibilities included:Marketing Planning • Planning and budget deployment across 33 markets and 7 European regions• Owning planning principles/ frameworks, business case development supporting budget decisions• Output of a strategic marketing narrative and managing implementation within Europe• Directly supporting CMO to secure annual investment. • Designed and delivered a new marketing planning platform to cover all activities (c300+). Marketing Operations• Led marketing operations team (x3 in 2 countries) to ensure compliance; financially, brand, risk• Manage operations audit which was critical for the overall marketing functionResearch and Analytics• Led Europe research/ analytics team (x4); informing briefs and quantifying marketing performance• Responsible for research agencies, introduced new partners: neuro and behavioural science. • Ensured strategic priorities supported with relevant primary research across the organisation• Worked with sourcing on active agency management to drive maximum value from investment• Delivered consistent audience segmentation and measurement frameworks across EuropeRole reported directly to Europe CMO with 6 direct reports.

Foster City, California, Us

Additional responsibility during first year of the pandemic:• Established marketing as an intrinsic part of the N&B leadership team• Revised the marketing strategy and plans to deliver changing business ambitionsMatrix reporting to regional MD with line management responsibility for 5.

Role evolved as Visa Europe was acquired by Visa Inc. Additional remits focused on:• Developing European marketing strategy across 20+ markets and aligning the planning process with global guidelines. • Leading Europe’s cross border marketing strategy and representing Europe on global task force. • Responsible for a new brand strategy and architecture across Europe with revised brand guidelines and co-marketing principles.

Responsibilities and achievements include:• Responsible for the overall marketing communication strategy including cross border usage• Integrated and aligned marketing communication plans with corporate objectives• Developed plans to drive: new product and service launches, attitudinal and behavioural change• Supported the internal adoption of the marketing communication strategy and plan across Europe • Ensured a vision and plan for the development of the brand• Led brand management standards across markets• Developed and implemented mechanisms to measure communications performance• Provisioned ongoing dashboards for the key markets• Strategic thought leadership within the communications area• Championed the communications ‘point of view’ within broader business issues• Established digital communications platforms across Europe• Delivered of new digital platform to manage distribution of brand assets to B2B audiences.• Managed all advertising and consumer research project management

Responsible for the deliver of communications planning across EMEAProposition developmentConsumer and B2B (Corporate/ SME)Segmentation developmentEmail marketing and eCRM developmentReporting and tracking of campaign resultsResearch; scoping, management and implemantation

Sunnyvale, Ca, Us

Provided strategy and communications planning across key clients including; XBOX, Microsoft and Audi. Focused on eCRM and digital strategy development. Role was pivotal to new business activity; led the eCRM pitch strategy for a digital ecommerce client and acted as overall ‘pitch doctor’. Provided training content for the agency teams to support strategic thinking

New York, Ny, Us

Detroit, Mi, Us

Business Sustainability Leadership

Digital Marketing

Geographical Information Systems, Geographic Information Science And Cartography

Pure And Applied Mathematics, Applied Mathematics