Neil Cook Email & Phone Number

Identifying opportunities for sales growth from new potential customers and driving growth from existing account, resulting in increased sales and customer base. Developing deeper relationships with key stakeholders in targeted or managed accounts to present and deliver value propositions that leverage the scale and scope of the FISG offering to mutual advantage. • Analyse the potential of new or newer existing customers and use information to inform targeting and dynamically adapt as market intelligence evolves. • Development of Business development action plans. • Network widely across the market and target segments and build strong relationships with stakeholders in target accounts. • Secure buy-in from prospective new customers of the benefits of working with FISG given the scale and scope of service offering. • Prepare robust tactical plans to turn potential leads in to specific business opportunities for growing the business. • Act as project sponsor for the development of ink solutions. • Represent the business at Sales exhibitions and conferences. • Undertake a situational analysis on managed accounts, including an appraisal of competitors. • Act as the voice of the customer within the business

Broadstairs, England, United Kingdom

Leading marketing strategy and activities in Packaging and Commercial Print segments, with global responsibility for Fujifilm’s ink and dispersions portfolio. Dedicated to partnering with our customers to maximise their success with inkjet: • Working closely with customers to understand their challenges, ensuring we deliver the perfect combination of products and services to meet their specific needs.• Understanding the wider supply chain challenges faced by our customers, both today and in the future.• Identifying future trends across the industry to see where Fujifilm inks and dispersions can complement them to deliver competitive advantage.• Looking at how we can complement existing processes and technologies to enable flexibility and agility for our customers.• Working alongside product development teams to continually innovate the products and services we offer.• Collaborating closely with the Sales Team to deliver products and services which add tangible value to our customers’ operations.

Cambridge, England, United Kingdom

Key activities of the role include• Development and implementation of the GIS marketing strategy• Develop in-depth knowledge of GIS products, markets and applications including changes to the market, consumer trends and competitor activity• Develop marketing materials for business development and account teams• Deliver regular industry communications including press releases, updated web content, and product updates• Set and manage an annual marketing budget including advertising, event and promotional spend• Identify key industry events and evaluate and implement best method of realising return• Manage, develop, and increase social media presence

Cambridge, United Kingdom

• Providing food sector leadership within Global Marketing and identify the market requirements by monitoring food sector-specific business and technology trends, regulatory requirements, segment publications, and key influencer perspectives• Working with global and regional Marketing Managers to understand the global and regional size, structural make-up, and variations for each local market within the assigned sector, and their potential impact on marketing programme activity selection and execution• Achieve SRL targets through working with regions to develop and deploy integrated, sector-specific demand creation programmes. • Driving inbound engagement by reinforcing Domino’s brand positioning as trusted advisers to customers within the sector, through engagement with sector organisations and regulatory bodies, the identification and acquisition of industry-specific speaking opportunities, and the creation of ‘always-on’ social media and influencer marketing

Cambridge, United Kingdom

Specialising in coding of flexible packaging with the international food, pharmaceutical and industrial sectors. Supporting and guiding of local international sales channels including European, North American and Far East, with the launch of the Domino TTO product to their regions.Responsibilities· Build a deep understanding of market position for product line, so becoming the Company lead and evangelist for the product· Ownership of the Go-to-market strategy and product marketing plan for the Domino Thermal Transfer Overprinter (TTO) range· Lead product positioning and messaging ensuring the product and features are appropriately positioned for the target market/s and messaging reflects the customer's requirements· Provide Sales and marketing teams all the necessary knowledge and materials to win new sales, including channel sales training.· Arrange regular engagement with Product Management community both internally and in sales channels to alignment strategy· Development of effective marketing communications plan for product· Improve skills knowledge and motivation of my product marketing executive line report.· Ensuring sales channels increase install base and aftermarket retention· Continued win loss analysis to maintain growth requirements· Development of relationships with sale channels to ensure sales plans for product are met

Responsibilities • Exceed annual revenue targets for the Easyprint distributor channel• Develop and influence Distributor’s business strategy to maximise both short and long-term success• Provide commercial training to the Easyprint distributor channel both at DUK and on customer sites• Manage day to day commercial support• Develop and maintain relationships with key contacts to grow scale of influence• Manage inherited Easyprint global ribbon supply agreements and identify opportunities for growth• Establish annual Easyprint sales budgets and manage discount levels when needed.• Promotion of the Easyprint brand, including management of the Easyprint website

Cambridge, United Kingdom

Melbourn, Hertfordshire