Unfair Advantage Marketing´s proposition is simply: "SMART Marketing"."SMART Marketing" has 5 foundational pillars:1. "S" stands for Strategic: the importance of placing marketing in its wider strategic and cultural context.2. "M" stands "Message" and "Micro-Marketing": A message that resonates and catches attention and powerful Digital Marketing that should be aligned from the outset with the broader branding values.3. "A" stands for "Analysis": Creative ideas… Show more Unfair Advantage Marketing´s proposition is simply: "SMART Marketing"."SMART Marketing" has 5 foundational pillars:1. "S" stands for Strategic: the importance of placing marketing in its wider strategic and cultural context.2. "M" stands "Message" and "Micro-Marketing": A message that resonates and catches attention and powerful Digital Marketing that should be aligned from the outset with the broader branding values.3. "A" stands for "Analysis": Creative ideas are only valid if they can be tested and proven to be effective through data-driven analysis. 4. "R" stands for "Results": measurable goals or KPIs, whether they be increase in brand awareness, engagement or sales5. "T" stands for "Time": achieving quick wins AND building brand values for the future. It´s SMART and a distinctive UNFAIR ADVANTAGE. Show less

Responsible for several German clients within IESE with turnover in excess of 60bn euros in the role of Executive Education Custom Program DirectorMember of team that achieved Global No. 1 for Executive Education and Custom Programs in particular, 3 years runningExecutive English Coach to CEOs of Coca-Cola Iberica, Nestle Nespresso and Naturgy

Founder of Yellow House English Language Learning o Producer of English language learning materials for Oxford University Press, Cambridge University Press, FLTRP (China) – distributed in over 44 countries - with proprietary brands and materials for the home learning of English such as Baby Beetles and Tom and Keri

As Director of Executive Education for Europe, I was responsible for all Executive Education between China and Europe. I pioneered innovative educational programmes that brought together entrepreneurial Chinese and European business leaders, such as China Strategy Challenge with IMD. I presented regularly on current issues relating to 'Negotiating with China', 'Managing Business Risk with China' and 'The Implications of China's Globalisation' throughout Europe and Asia. I also wrote our CKGSB… Show more As Director of Executive Education for Europe, I was responsible for all Executive Education between China and Europe. I pioneered innovative educational programmes that brought together entrepreneurial Chinese and European business leaders, such as China Strategy Challenge with IMD. I presented regularly on current issues relating to 'Negotiating with China', 'Managing Business Risk with China' and 'The Implications of China's Globalisation' throughout Europe and Asia. I also wrote our CKGSB Insight Series, which includes the following titles: • Understanding the Chinese• China’s Business Mind• China’s Confucius Affair • Profiles of Power in China • Managing Risk in China • Insights into Executive Education* Negotiating with the Chinese* The Alibaba Story* China's New Change Agents* China Goes Global* Global Organisational Capability Show less

o Relationship management and co-direction of International Programmes for leading Chinese, Middle Eastern, European and North American organisations o Research Interests in Leadership Development, Organisational Transformation, Strategy, Innovation and Cross-Cultural Competencieso Author of publications relating to organisational transformation in the Middle East

o Developed advertising campaigns for social transformation in collaboration with Polish government relating to health and entrepreneurialism as part of ‘Preparing Poland for the Future’ campaignSubsequently nominated member for life

o Originally called D´Arcy Transformed low performing agency to one of best performers in network o Created publications on communications and marketing to enhance market positioning and new business capabilityo Awarded Ministry of Culture Golden Eagle for contribution to Polish culture

o Transformed acquisition from volume producer to high value branded manufacturer through ‘Top Three Brands’ programme with Delicje, Pierniczki, Pieguski (Wedel of PepsiCo Foods)

o Led first British acquisition of a Polish company to No. 1 in volume

o Launched key brands in UK and France – such as Casting and Formule Homme

o Part of team awarded highest creative awards for mainstream communications campaigns Winalot Prime (Grand Prize Advertising Effectiveness 1988) Royal National Institute for the Deaf (D&AD Gold)o Built Middle Eastern business through Vaseline and Ponds brandsExpert in Advertising and Direct Marketing

Trained in COBOL and FORTRANAttended Computer Programming School in ChicagoDeveloped IT systems for Barclays Unicorn (London) and Royal Bank of Scotland (Edinburgh).

Worked packing boxes on conveyor lineFilling lorries (LKW) and railway trucks (Wagons)Worked all shiftsLearnt to appreciate how tough this kind of work

Door-to-door sales in Liverpool of 1,000 pound encyclopedia setsHighest sales of group over three monthsLearnt the fundamentals of sales they don’t teach you at business school Paid for me to go to Germany to work at Kellogg’s