I am a global growth leader with a strong track record of growing businesses and revenue in highly competitive industries. I build, train and lead large, high performing teams of digital marketers, analysts, data scientists and engineers in B2C, B2D, SMB in Fintech, consumer services, and gaming.Specialties:- Product managing, commercializing, and launching technology products (incl. blockchain, IoT platforms in the past)- Large scale digital marketing, demandgen at industry leading LTV/CAC in B2C, B2D, SMB, some B2B - Leading data science and data science engineering teams to drive rapid insight- Management, allocation, and ROI measurement of large global marketing budgets, including ATL/brand dollars- Growth hacking, user journey optimization, segmentation, interventions, across multi-touch funnels- Knowing the art of the possible. I build and code mobile apps, embedded automotive systems, IoT apps and platforms
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FounderAmerican Dream IndexCalifornia, United States -
GrowthCohere Mar 2022 - PresentToronto, Ontario, CaLeads developer and enterprise marketing at Cohere AI -
AdvisorVarious Companies 2013 - PresentGreenwich, Ct, UsAdvisor to startups and growth stage companies on fundraising, growth, user acquisition strategy, product commercialization and pricing. Currently advising a semiconductor startup, an Adtech company, and a B2D platform. Former consulting engagements have included Docusign and Twilio -
GrowthScale Ai May 2021 - Jan 2022San Francisco, California, Us -
PartnerThe Boston Consulting Group 2016 - May 2021Boston, Massachusetts, UsCore member of BCG Digital, focusing on TMT clients globally and on the West Coast. Primary areas of focus are optimizing digital marketing (consumer and SMB acquisition, lifecycle management), digital user journeys, and running digital incubation projects through commercialization and launch. Examples:- GM'ed 40-person incubation of blockchain platform for major Silicon Valley technology company through early commercialization- Led engagements to diagnose, optimize digital marketing, launch execution, and customer support across B2B, SMB and B2D services, typically finding 10-25% efficiencies -
Head Of Growth MarketingPaypal 2013 - 2015San Jose, Ca, UsGrowth role focused on accelerating acquisition, engagement and retention of PayPal's consumer and SMB merchant base, using innovative marketing, product, and analytical methods across PayPal's diverse BU base- Led allocation and optimization of PayPal's >$150mm global marketing budget- Ran global ROI measurement across all channels, including digital and ATL/brand spend- Ran multiple large scale digital campaigns driving SMB and consumer acquisition and engagement -
Vice-President, User Acquisition And AnalyticsKixeye 2011 - 2013Victoria, British Columbia, CaLed user acquisition, analytics, data science and analytics engineering for leading social gaming company in highly competitive space; grew from $30mm - $100mm ARR in 2 years- Built and led 30-person team of marketers, analysts, data scientists, and analytics engineers- Built in-house analytics tools, incl. cutting edge LTV prediction and cohort aging analysis tools- Drove participation in multiple Facebook alpha and beta tests, incl. first look-alike models -
Vice-President, Paid MediaQuinstreet Jul 2009 - Oct 2011Foster City, Ca, UsLed Quinstreet's paid media business across several highly competitive verticals (education, home services, P&C insurance, mortgages, loans, credit cards) - Grew revenue by >50% in two years to >$80mm at improved margins despite CPC growth- Built world class team of >20 marketers and analysts; built standardized campaign playbooks, copying concepts from lean operations- Drove in-house marketing automation products, incl. early data science based bidding algorithms -
Engagement ManagerMckinsey & Company Jul 2004 - Jul 2009UsLed and managed multiple projects in IT operations, big data and marketing for Fortune 500 companies and public sector bodies -
Co-Founder, Vp Product ManagementSimplexis 1999 - 2001Co-founded and led product management for e-procurement startup focused on K-12 and state and local government procurement markets- Raised $35 million investment, led 2 acquisitions and ultimate sale of company to a major SI- Led product development for two release cycles ($10 million total budget)
Neil Shepherd Education Details
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Harvard Business SchoolMaster Of Business Administration - Mba -
University Of CambridgeElectronic Engineering (Eist)
Frequently Asked Questions about Neil Shepherd
What company does Neil Shepherd work for?
Neil Shepherd works for American Dream Index
What is Neil Shepherd's role at the current company?
Neil Shepherd's current role is Founder.
What schools did Neil Shepherd attend?
Neil Shepherd attended Harvard Business School, University Of Cambridge.
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