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By utilizing a dual technical and business background, I've built, grown, and created ventures – both within large organizations and as an entrepreneur. My recently published book - The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business - shares this experience in detail and provides a playbook for startups looking to partner or sell to large companies. Most recently, I've helped build and grow Estee Lauder’s External Innovation capabilities, working across business units, brands, and R&D to identify technical and business gaps, build innovation pipelines, and ultimately, create and execute on innovation strategy. While there, I helped develop the world's first lipstick 3D printer, released by Smashbox in September 2016: allure.com/story/smashbox-3d-printed-lipstickBefore joining Estee Lauder, I led the growth team at MomTrusted.com, a venture capital backed social marketplace for education and care. The company leverages the social graph to create a social commerce platform. I took over the growth role when the company was in the pre-revenue stage and helped grow it to a profitable business with thousands of customers, over 3M users, and over 15M monthly impressions. Prior to MomTrusted, I founded and ran CollegeZen, a platform that helped high school students connect with and learn from peer mentors attending colleges of interest. This effort caught the attention of The Bill & Melinda Gates Foundation, which named CollegeZen one of the worldwide winners of the College Knowledge Challenge. I was also named a Finalist for Entrepreneur Magazine’s College Entrepreneur of the Year for my work at CollegeZen. I currently work with a variety of groups in the innovation ecosystem, including startups, venture funds, accelerators, and large brands.
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Head Of BdGrowth SignalsWashington, Dc, Us -
Head Of Business DevelopmentTruemed Apr 2023 - PresentAustin, Texas, Us -
Innovation/Growth ConsultantIndependent Jul 2014 - PresentI work with large companies to develop and operate innovation ecosystems and work with startups to better market to, sell to, and retain customers.
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Managing PartnerExtovate Feb 2021 - Presenthttps://www.neilsoni.com/introducing-extovate/ -
Author - The Startup Gold MineHarpercollins Leadership Oct 2018 - PresentNashville, Tn, UsThe startup playbook for partnering with big businessCorporations are desperate to overhaul their culture and the perception that they are giant, bureaucratic dinosaurs too slow to react in a rapidly changing business landscape. Many are trying to be more innovative and agile, like a startup. One easy way to achieve this goal is through partnering with or acquiring a startup. Corporate venture capital (CVC) now makes up 25 percent (~$18 billion) of all venture capital dollars in North America.The Startup Gold Mine reveals how the world’s largest and most prestigious brands make innovation decisions, including new product launches, vendor-startup partnerships, and even billion-dollar acquisitions. The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit. Readers will learn:Why the “innovator’s dilemma” is leading large companies to seek out partnerships with startupsHow to close a deal with a large company, from first connection to getting paidStrategies to troubleshoot common land mines that startups encounter when working with large companiesWays to navigate the convoluted corporate landscape without spending a fortune on conferences and consultants.Learn more and buy the book here: https://amzn.to/2RIM8Oh -
Growth + Gm, NextsaleApphub Dec 2021 - Jan 2023Boston, Massachusetts, Us -
Company MentorAlphalab Jun 2014 - Jul 2020Advise companies on customer acquisition and growth - primarily marketplace and SaaS model companies
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FounderUnlimited Brewing Company Nov 2016 - Apr 2020New York, Ny, UsWe give everyone the ability to create their own craft beer through the world's first platform brewery. -
External InnovationThe Estée Lauder Companies Inc. Apr 2015 - Aug 2017New York, Ny, UsWorking in a cross-function, cross-brand capability to build and grow ELC's External Innovation capability:-Identified technical and commercial gaps and built innovation pipeline to execute on corporate strategy-Built and executed external innovation opportunity scouting, qualification, and management processes-Commercial Lead on project to develop the world's first lipstick 3D printer, launched with Smashbox in Fall 2016-Developed partnerships between ELC and partners at all levels, from startups to Fortune 500 companies-Conducted trainings with various teams within ELC on speed to market, startup/corporate relations, and partner scouting/qualification -
Director Of GrowthMom Trusted Feb 2013 - Dec 2014MomTrusted.com is a VC-backed online marketplace designed to improve the experience of parents and businesses in the $100B early education industry. MomTrusted's unique marketplace technology leveraged the social graph to help families find trusted childcare choices in their communities, while helping businesses acquire new customers. -Led all growth initiatives including sales team, business development, and distribution partnerships-Increased revenue 25X over 12 months, leading to profitability-Signed several hundred customers, including enterprise and small business centers-Created distribution and affiliate partnerships across the industry, increasing parent traffic 3X without increasing ad spend -
Co-Founder And CeoCollegezen/The College People Aug 2010 - Feb 2013Making the higher education search and admissions process social, more fun, and less expensive. Built a team and raised seed funding. Worked on product, customer development, user acquisition, sales, marketing, and strategic partnerships.
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Global Healthcare InternBooz Allen Hamilton May 2011 - Aug 2011Mclean, Va, UsContinued with development of healthcare analytics service offering started in August 2010. Worked on identifying potential partners to take part in testing service. Interacted with large hospital systems and universities to understand client needs and objectives. Worked in MySQL databases to identify potential sales targets. -
Healthcare Analytics InternBooz Allen Hamilton May 2010 - Aug 2010Mclean, Va, UsHealthcare Analytics Business Plan Development -
Tennis Instructor And Facility AttendantBretton Woods Recreation Club Aug 2008 - May 2010Performed a variety of duties including coaching, marketing, and client relations. -
Healthcare Research InternAgency For Healthcare Research And Quality Jun 2008 - Aug 2008Rockville, Md, UsIdentified key concerns in emergency medicine and outlined an array of potential solutions to these concerns.
Neil Soni Skills
Neil Soni Education Details
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Carnegie Mellon UniversityChemical Engineering/Biomedical Engineering -
Northwest High School
Frequently Asked Questions about Neil Soni
What company does Neil Soni work for?
Neil Soni works for Growth Signals
What is Neil Soni's role at the current company?
Neil Soni's current role is Head of BD.
What is Neil Soni's email address?
Neil Soni's email address is ne****@****hub.com
What is Neil Soni's direct phone number?
Neil Soni's direct phone number is +130133*****
What schools did Neil Soni attend?
Neil Soni attended Carnegie Mellon University, Northwest High School.
What are some of Neil Soni's interests?
Neil Soni has interest in Technology, Health And Wellness, Sports, Books, Food, Education, Fashion And Style, Music, Movies, The Office.
What skills is Neil Soni known for?
Neil Soni has skills like Social Media, Start Ups, Strategic Partnerships, Sales, Marketing, Business Strategy, Entrepreneurship, Business Development, Non Profits, Social Media Marketing, Leadership, Strategy.
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