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Founding partner of Tag shop and a entrepreneurial creative leader with over 30 years experience in retail communications, across every shopper touchpoint. With a proven track record leading creative teams and managing global client relationships across omni-channel experiences. Highly eperienced in a broad range of creative disciplines including strategy and ideation, grounded in real world understanding of retailers and commercial practices.Specialties: Retail strategy, Communications planning, ideation, In store marketing, e-comm, brand building, team leadership
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Global Creative PartnerDentsushop Oct 2024 - PresentLeading our creative capability in Total Commerce, leveraging strategic, design and channel expertise that leverages Innovation to deliver engaging customer and brand experiences that drive sales in local markets. Integrated into Dentsu's wider proposition to deliver a true end to end service offering encompassing customer insights, retail media, experiential marketing, supported and sourcing, powered by transformative technology.
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Global Creative PartnerTag Sep 2010 - PresentLondon, London, GbFounding partner of Tag Shop. A retail focused creative business that works with Tag client brands, advertising agencies and directly with retailers. We connect the Big idea with Shopper experiences across physical and digital touch points in multiple regions. -
Creative DirectorLick Creative Aug 2008 - Jul 2010Creative Director within an agency specialising in retail, film and entertainment. Working with a broad variety of clients including Red Bull, Sony, Disney, Blacks and Adidas across a wide range of media.
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Group Creative Director / Board DirectorComplete Jul 1999 - Aug 2008GbBoard Director of Complete Integrated Communications. A retail focused agency with approximately 100 staff based in London W1 and Milton Keynes.Responsible for both on and offline delivery teams and the creative direction of the business. -
Creative HeadDynamo Marketing May 1996 - Jul 1999GbJoined this highly respected retail focused agency with Andy Mckenzie (Creative Head at CSP) to bring a new creative edge to the agency. A hands on role, generating concepts across a diverse range of marketing channels. Highlights include pitch wins on Heinz and Coca-Cola, Fisher-Price and retention of the substantial Sharwoods account. Clients; Sky, Coca Cola, S&N Retail, Heinz, Sharwoods, Taboo, Fisher-Price, -
Deputy Creative DirectorDynamo Marketing Jul 1997 - Jun 1999GbCreative agency specialising in promotional campaigns for predominantly retail clients. -
Group HeadCsp Osprey Communication Feb 1994 - Jul 1996CSP Osprey Communications Joined originally as a group head, working on predominantly the agency's food and drink Brands. Developed the creativity of the below the line busi- ness of the agency, achievements included a global award winning integrated campaign
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Art DirectorCbh & Partners Feb 1992 - Jan 1994Producing predominantly promotional campaigns for major consumer brands. I also worked closely with high street retailers such as Curry's and Woolworths, developing instore concepts around key trading events. Won an ISP award for best teaser ads for the Telegraph's Fantasy football campaign.
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Senior DesignerAlliance Advertising Jun 1990 - Jan 1992Joined this through the line agency group and formed a close working relationship with the client service director. We pitched and won a number of new clients such as JD Wetherspoon, Laing homes and Beefeater.
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DesignerHolmes And Marchant Sep 1988 - May 1990One of the foremost promotional agencies of the time. It was An exciting introduction to design and big brand marketing where i developed core skills of layout, typography and design. Skills Layout and drafftsmanship. Adobe Photoshop CS3, Adobe Indesign, Adobe Illustrator CS, Microsoft Office. Photogrpahic Art Direction, Copywriting.
Neil Thomson Skills
Neil Thomson Education Details
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London College Of PrintTypography And Design -
The Grange County Secondary -
London College Of PrintTypography And Design
Frequently Asked Questions about Neil Thomson
What company does Neil Thomson work for?
Neil Thomson works for Tag
What is Neil Thomson's role at the current company?
Neil Thomson's current role is Global Creative Partner.
What is Neil Thomson's email address?
Neil Thomson's email address is ne****@****ail.com
What schools did Neil Thomson attend?
Neil Thomson attended London College Of Print, The Grange County Secondary, London College Of Print.
What skills is Neil Thomson known for?
Neil Thomson has skills like Creative Direction, Advertising, Integrated Marketing, Typography, Brand Management, Art Direction, Brand Development, Digital Marketing, Copywriting, Digital Strategy, Online Marketing, Online Advertising.
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