Neil Tinson Email & Phone Number

United Kingdom

United Kingdom

Transforming this global education company and its seven international schools into a design-driven, audience-centred, systems-thinking brand. As leader of our Corporate Marketing team, and member of our Executive Leadership Team reporting directly to the CEO, I help to realise our vision and set the bar for quality and impact. I serve customers by shaping their experience and delivering consistency. I serve employees by championing the transformational role of design and resourcing them with… Show more Transforming this global education company and its seven international schools into a design-driven, audience-centred, systems-thinking brand. As leader of our Corporate Marketing team, and member of our Executive Leadership Team reporting directly to the CEO, I help to realise our vision and set the bar for quality and impact. I serve customers by shaping their experience and delivering consistency. I serve employees by championing the transformational role of design and resourcing them with ideas, methods and tools. And I serve our department, by building a thriving, talented, supportive team spread across China, the US and the UK.Selected achievements¶ Refining and re-articulating the company’s brand DNA, overseeing its expression through a new visual and verbal identity, and completing a full brand rollout across business functions and schools in the US, MENA and China. All achieved on schedule and budget, with 900+ staff now building a clear, consistent and characterful brand together.¶ Nurturing my team as a safe place to learn and work via a collective team charter, regular 1:1s, project debriefs, 360 reviews, and sharing of personal goals to encourage trust, collaboration and accountability. This year, team members (anonymously) rated our psychological safetyas 45.4 out of 49, a 10%+ higher overall score on last year.¶ Prototyping a new student re-enrolment process with one of our China schools, using proven behavioural insights to inform the steps, messaging and touchpoints deployed. The immediate result was a peak re-enrolment rate of 87.7% and annual increase in unprompted fee payments. Show less

Part of my duty as a trustee of the South West Baptist Association is to sit on the Governance sub-committee handling financial, safeguarding, operational and property matters for around 90 churches.

I sit on the Planning, Highways and Transport committee, and am Vice Chair of the Resources committee; responsible for budgeting, expenditure and policies regarding the council’s property, assets and staff. I also sit on its Grievance, Disciplinary and Capability committee.

Currently working with Sports Chaplaincy UK to establish Christian chaplaincy provision within professional cycling, supporting athletes and staff alike.

Ilminster, England, United Kingdom

Trustee for this charitable multi-arts venue in the heart of a Somerset market town hosting world-class musicians, art exhibitions, workshops and a shop, enjoyed by both residents and visitors alike. Supporting IAC’s skeletal Board of Trustees as we sought to recover from the near-terminal impact of Covid, I led us through a number of business modelling and positioning workshops (in part to define our curatorial approach); oversaw a new business plan; initiated the recruitment of a new manager… Show more Trustee for this charitable multi-arts venue in the heart of a Somerset market town hosting world-class musicians, art exhibitions, workshops and a shop, enjoyed by both residents and visitors alike. Supporting IAC’s skeletal Board of Trustees as we sought to recover from the near-terminal impact of Covid, I led us through a number of business modelling and positioning workshops (in part to define our curatorial approach); oversaw a new business plan; initiated the recruitment of a new manager to care for both our venue and 60+ volunteers; and helped to recruit a larger, stronger team of skilled charity directors. I also contributed to a new enthusiasm among the Board to gather, interpret and use data as way of informing better day-to-day decision making—from optimising ticket prices, to tracking marketing ROI, to conducting qualitative and quantitative market research. Show less

I oversaw organisational strategy, brand management and member comms on the Board this 90+ year-old membership organisation. I was awarded Fellow status by the Board in recognition of my contribution.

Salisbury, United Kingdom

Setting and achieving ambitious brand amplification, comms and fundraising objectives for this international NGO (2020 income: £11.2m). I devised and ran campaign- and event-based strategies; provided brand guardianship; and oversaw creative services throughout the charity.Selected achievements¶ Managing an organisation-wide Christmas 2020 campaign, adapting to the impact of Covid on annual fundraising activity and exceeding our fundraising goal by almost 20%.¶ Overseeing a… Show more Setting and achieving ambitious brand amplification, comms and fundraising objectives for this international NGO (2020 income: £11.2m). I devised and ran campaign- and event-based strategies; provided brand guardianship; and oversaw creative services throughout the charity.Selected achievements¶ Managing an organisation-wide Christmas 2020 campaign, adapting to the impact of Covid on annual fundraising activity and exceeding our fundraising goal by almost 20%.¶ Overseeing a creative campaign for charity’s first ever mass participation event (central London), managing earned and owned channels and recruiting thousands of participants.¶ Overseeing the delivery of a new donation platform, improving UX and increasing revenue. After four months, platform income was up 93% against the same period the previous year.¶ Supporting our Major Partnerships team, helping to secure—and manage—long-term, mutually-beneficial relationships with corporate supporters including Moet & Chandon, People’s Postcode Lottery, Richer Sounds and St James’s Place. ¶ I was part of the team that secured our global charity partner status with law firm Allen & Overy, ultimately raising £1.83 million for the charity. Show less

Salisbury, United Kingdom

Christchurch Campus, Dorset

Driving acquisition by cultivating voluntary loyalty from students, alumni, staff and stakeholders for this HEI; initiating a period of analysis and change; handling the college’s second-largest annual budget; and managing the marketing department to deliver success.Selected achievements¶Commissioning market segmentation; subsequently writing and implementing an extensive marketing strategy, and facilitating a core value proposition exercise, to maximise revenue.¶ Introducing… Show more Driving acquisition by cultivating voluntary loyalty from students, alumni, staff and stakeholders for this HEI; initiating a period of analysis and change; handling the college’s second-largest annual budget; and managing the marketing department to deliver success.Selected achievements¶Commissioning market segmentation; subsequently writing and implementing an extensive marketing strategy, and facilitating a core value proposition exercise, to maximise revenue.¶ Introducing new recruitment initiatives, including a content marketing programme to drive omnichannel brand activation; and a student ambassador scheme to serve prospecting.¶ While in post, total student enrolment grew by over 15% on previous year, whilst the national HE sector reported a 2% drop in university applications. Show less

Teaching across all years on BA Graphic Design and BA Creative Advertising courses, plus support on BA Sustainable Product Design and BA Animation & VE courses. Giving lectures, running group tutorials, facilitating workshops and undertaking one-to-ones. A high number of students I personally tutored achieved great success in their third year; excelling at international award schemes and graduating with first class Honours.

Establishing this brand-driven innovation consultancy; framing problems and devising solutions for clients including AkzoNobel, Design Council, Faber, RIBA and NHS. Hand-picking and managing a national roster of 11 interdisciplinary Associates to deliver all projects.Selected achievements¶ Growing a prospects database and brand exposure of a national architectural body by marketing its native research insights. A two-week target was exceeded within 24 hours.¶ Creating the brand… Show more Establishing this brand-driven innovation consultancy; framing problems and devising solutions for clients including AkzoNobel, Design Council, Faber, RIBA and NHS. Hand-picking and managing a national roster of 11 interdisciplinary Associates to deliver all projects.Selected achievements¶ Growing a prospects database and brand exposure of a national architectural body by marketing its native research insights. A two-week target was exceeded within 24 hours.¶ Creating the brand for a luxury furniture startup, and within just three months helping it secure a deal with a prestigious furniture store to exclusively sell three of its five products.¶ Helping a well-established paint brand ideate for an increased share of its non-trade European market, via brand architecture, customer insights, competitor analysis and conceptual work. Show less

As past Chair of the Cornwall Design Forum, I initially represented Cornwall's design community on the SWDF committee, then continued to sit on the SWDF committee in an independent capacity.SWDF brought together six sub-regional design groups with representatives from cultural agencies, national design bodies, higher education institutions and other key public and private sector organisations.I was also involved in the early stages of a SWDF project to devise a prototype tool to… Show more As past Chair of the Cornwall Design Forum, I initially represented Cornwall's design community on the SWDF committee, then continued to sit on the SWDF committee in an independent capacity.SWDF brought together six sub-regional design groups with representatives from cultural agencies, national design bodies, higher education institutions and other key public and private sector organisations.I was also involved in the early stages of a SWDF project to devise a prototype tool to help designers and their clients measure return on design investment. Show less

As Chair of the Cornwall Design Forum, my role was to strengthen and develop this non-profit organisation, founded in 2004, into a sustainable model that could fully serve, promote and encourage Cornwall's growing design industry.During my tenure the Forum's vision and purpose was redefined; our committee grew and represented a wider diversity of design disciplines; all administrative processes were redesigned to be more effective and more efficient; a new members' benefits package was… Show more As Chair of the Cornwall Design Forum, my role was to strengthen and develop this non-profit organisation, founded in 2004, into a sustainable model that could fully serve, promote and encourage Cornwall's growing design industry.During my tenure the Forum's vision and purpose was redefined; our committee grew and represented a wider diversity of design disciplines; all administrative processes were redesigned to be more effective and more efficient; a new members' benefits package was devised; a programme of regular events started; and links with local, regional and national bodies were enhanced.Over two years we hosted a range of great inspirational speakers, CPD courses and social events; and our national reputation grew among the UK's design industry and press. I represented Cornwall's design community within the public sector on many occasions—both regionally and nationally—and the CDF now benefits from ongoing investment and support from both Cornwall Council and Creative Skills. Show less

Worked for clients including Defra, the Objective One EU funding programme, Pendennis Superyachts, Tate and VisitCornwall.

Worked for clients including BBC, Barclays, Bristol Old Vic, Public Arts South West and Orange.

Ba (Hons), Graphic Design, First Class Honours

Ma Applied Theology (Christian Leadership), Distinction

Dissertation topic: ‘Dog Collars and Turtlenecks: Design Thinking in Leadership of the Local Church’

Business Coaching Programme (Foundation); Ilm Certified Business Coach Status

Education record

Education record