Neil Van Helden Email & Phone Number

Atlanta Metropolitan Area

• As a visionary marketing leader, I deliver strategic direction for the development and implementation of go-to-market strategies. My key contribution during this role is to steer device protection programs within.
• Devised and executed partner marketing strategy for the company's three high-profile clients, including Telenor, Rogers, and Sprint.
• Drove 19% growth within the first two years and added more than 200K subscribers to the program (with an attachment rate of 40%) by overseeing the marketing and growth strategy for the Rogers account.
• Brought down feature churn to 2% by developing a program in close collaboration with executive leadership of Telenor.
• Led end-to-end execution of large-scale projects through effective resource utilization and cross-functional collaboration.

Greater Atlanta Area

• As a Global Marketing Manager, I drove bottom-line impact by designing and managing integrated marketing plans, including go-to-market strategy, audience segmentation, marketing channel selection, programs, as well as.
• Delivered a plan to overcome the negative perception of leasing and insurance within the Malaysian market; communicated with and convinced key stakeholders of the marketing plan's merits.
• Boosted growth of customer-centric device protection programs by devising/implementing the marketing and communications strategy.

Atlanta Metropolitan Area

• I have demonstrated success creating brand identity, generating compelling/motivational messaging, and leading the promotion of Ebix's cloud products and services. I was the key contact for all press inquiries and.
• Developed and executed marketing programs for the $200M Insurance Cloud Technology Company that included trade shows, business development programs, direct mail, and e-marketing.
• Drove effective market positioning of SaaS solutions to diverse customer populations across Asia-Pacific by creating a go-to-market (GTM) strategy.
• Hired 12 highly qualified staff members to strengthen global marketing team, achieving Ebix's rapid growth and future goals.
• Generated sales opportunities by spearheading influential marketing campaigns.

Sydney, Australia

• Drove product awareness to company partners to facilitate product sales; orchestrated and managed various large-scale events. Collaborated with stakeholders and team members to execute projects and campaigns in a.
• Managed the full re-brand of all products under the Ebix Australia banner after Telstra sold the business unit to Ebix, including cultivating new relationships with agencies.
• Led the development of annual marketing plans and associated budgets; ensured that all projects and campaigns had a cohesive strategy and aligned with organizational goals.

Sydney, Australia

• Developed and implemented innovative marketing plans. Participated in the McAfee Partner Program with various resellers. Created and distributed online monthly newsletters and managed the company website. Assisted with.
• Guided reseller partnerships and technology alliances, driving product adoption and revenue through several key partners.

Sydney, Australia

Responsibility for the management of clients' web services, media planning and communcations strategies.+ Copywriting+ BTB Communications+ Online Marketing and Analytics+ PR