Neil Westlake-Guy Email & Phone Number

England, United Kingdom

I am responsible for driving our Group-wide strategy, best practice and operational service improvements to support our vulnerable Customers – through collaborating with our wide range of internal & external SMEs, partners, and operational leaders.My passion is for a whole-person, insight-led Community-focused approach, bringing People, data, processes & systems together to identify the needs and develop the service solutions that our vulnerable Customers need, when & how they need them.

Wirral, England, United Kingdom

Wirral, England, United Kingdom

London, England, United Kingdom

I led a CXM Strategy & Transformation team focused on the creation & delivery of value-based outcomes for global clients by focusing on People- & Customer-centric strategy, culture, and ways of working, as well as how teams are enabled through data, analytics & technology. We worked with clients to transform to the right operating model to both optimise time to customer value, and grow & maximise this over time through building organisational adaptiveness.By embedding the right culture, strategy, ways of working, structure and KPIs, we helped clients such as Barclays, Direct Line Group, Vitality, Standard Life, Kindred Group and Bank of Ireland prove that Customer, People and commercial targets can all benefit, whilst sustainably growing Merkle’s consulting and pull-through revenues and margins.Co-Chair of & agitator for dentsu’s Mental Health & Wellbeing network, and ‘Kind Mind’ (Mental Health First Aider).

London, United Kingdom

As Interim Client Delivery Director on the MHFA England Executive Team, my remit was to lead the development & delivery of an ambitious commercial business plan that achieved significant levels of income growth and created amazing customer experiences, in order to help our clients deliver impact through a culture of positive workplace mental health & wellbeing for their people. My achievements included:• Led the Client Delivery Directorate to initially increase Workplace Client spend & Instructor Training revenues by 20%• Developed a new integrated workplace value proposition and Customer-First sales & marketing strategy to focus on high need, high potential value sectors & workplaces• Drove the development of a “Survive-COVID” revenue strategy & budget, and exceeded YTD• Directed an organisational re-design and the development of a Digital First Transformation Roadmap & business case

Wirral, England, United Kingdom

Focused on unlocking the value in your Customer base, through transforming & joining up Customer experiences (omni-channel) and growing engagement, loyalty & CLV - using data, modelling & AI and proposition, marketing & UX design.

Walsall, United Kingdom

Responsible for developing & integrating world-class digital tools into our Customer experiences in an increasingly personalised & effortless way - to enable the business to attract, attain, serve, grow the value of and retain Customers, and deliver our strategy

Walsall, United Kingdom

Responsible for maximising the long-term value of our products for our Customers, shareholders & People - through developing & delivering integrated & personalised E2E Customer relationships, and enhanced product management & pricing

London, United Kingdom

Responsible for leading the development & enhancement of the global product strategy for the critical Global Network Services (GNS) "Blue Box Line" of Network Card Products - to drive cardmember preference & engagement, and increase Amex billings & share of wallet:• Direct product strategy & management for a portfolio of network card products across 60 countries & over 100 partner banks, and delivering over 70% of Amex GNS annual billings • Drove the development of Rewards & Dual Card product marketing best practices and evolutionary new product constructs & concepts, delivering increased Amex cardmember preference & share of wallet• Developed an innovative flexible, compelling & globally consistent new product line strategy, including an enhanced HNW segment product strategy & set of constructs, delivering incremental value to banks, cardmembers & Amex

North West England, Uk

We work with organisations to use data insights to develop & deliver innovative & tailored new products, services & systems that create significant incremental value for customers, shareholders & partners.

Chester, United Kingdom

Responsible for leading the Europe Card Services Credit & Underwriting transformational change programme, and coordinating operational planning, consolidated budget management & cost optimisation, to ensure the organisation, process & platform/tools are aligned to the new business model and support delivery of the long range plan. Led the design & business case development for an innovative new data-driven intelligent online application decisioning system. Developed scalable new operating model, including delivery of incremental multi-million pound efficiency opportunities and 4 new offshore development & operations teams.

Shanghai, China

Led the definition & delivery of credit card business development & marketing consultancy – sharing expertise, strategies & tools – to China Construction Bank (CCB) Credit Card Centre, to enable them to both achieve their short-term goals and maximise the long-term profitability of their credit card portfolio.Supported CCB to: 1) achieve #1 in the Card Market for both outstanding loans & customers by end-2009; 2) develop NPD, affinity & product management processes, customer segmentations, and Customer Loyalty Management strategic plan & initiatives; 3) define, build & deliver the CCB Champions Football co-brand & personalised card products.Led the design, development & delivery of credit card business training programmes in China & Europe for CCB senior leaders.

Chester, United Kingdom

Responsible for product development and product marketing, analysis, strategy & development to deliver the profitability goals for the Rewards & American Express card portfolios

Chester, United Kingdom

Responsible for pricing & targeting decisions for marketing campaigns to existing Customers, design, justification & delivery of all existing Customer marketing development projects (including CRM), and delivery of Retail Marketing revenue goals

Chester, United Kingdom

Responsible for the development & delivery of the marketing plan to existing Customers, in order to achieve the cash generation & Customer satisfaction goals within budget

Chester, United Kingdom

Responsible for developing new pricing models for Customer marketing campaigns & retention, and the design, justification and programme management of ground-breaking new pricing systems for MBNA Europe

Leeds, United Kingdom

Member of the Senior Management Team responsible for providing database marketing, modelling & analysis and data management to support profitable business development for the new European Cards business

Bradford, United Kingdom

Responsible for providing an insight service to the Group's UK & French Directors, Senior Managers & Marketing team to ensure decisions and plans were Customer- and market-focused for all four UK group brands

London, United Kingdom

London, United Kingdom

Driving Digital Strategies

Mba, International Business

Bsc, Mathematics

Activities and Societies: University Hockey Team, Willoughby Hall resident