Neil White Email and Phone Number
Neil White work email
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Neil White personal email
Neil is an experienced advertising executive and marketer who is passionate about people and what motivates them. Throughout his career, he has focused on finding communication ideas that have the magical ability to capture and hold the attention of an audience while giving them information, a demonstration or an experience, that will change the way they think, feel, and most importantly, act. Neil's advertising experience was gained in South Africa, Canada, and the United States, where he worked at several international agencies. As the advertising world experiences fundamental structural shifts and evolves to the digital era, an era that brings new and exciting opportunities, his goal is to build strong integrated agency teams that seize these opportunities and make brands famous.Specialties: Agency Management, Account Management, Strategic Planning, and International Marketing, in a wide range of categories including apparel, automotive, confectionery, FMCG, food, financial, healthcare, lottery, restaurants & casual dining, resources, tourism, and real estate. m: 612-860-6805 email: neil.white@bbdo.com
Bbdo Minneapolis
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President & CeoBbdo Minneapolis Sep 2008 - PresentMinneapolis, Minnesota, UsNeil leads the agency to develop thought-provoking, behavior-changing, and fame-driven ideas. BBDO MPLS clients that include 3M, Andersen Windows, Berkshire Hathaway HomeServices and Hormel Foods. Under his leadership, BBDO MPLS has received significant creative recognition for work that has launched successful new products and grown established brands. BBDO MPLS services include: strategic, social & communications planning; creative development and production in television, digital, radio, print and mobile; community management; and consumer experience design. BBDO MPLS sometimes also partners with the BBDO International network for specialized projects. BBDO MPLS is truly the smallest, biggest agency in the Midwest.
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Senior Vice PresidentAclc Inc. An Mdc Agency 2002 - Sep 2008• Led the development of marketing communications for Canwest Interactive and Sun Life Financial Insurance.• Played a leadership role in planning for and running the agency, as a member of ACLC’s executive management committee. Was also responsible for developing new business opportunities.• Managed the development of marketing communications for Hershey Canada (Oh Henry! Reese, Pot of Gold, Kisses, Hershey, Jolly Rancher, Twizzlers, Skor and Bites) and ABC Canada Literacy. • Grew Hershey revenue by 43% in five years. • Developed ACLC’s strategic planning process, research tool box, and creative brief.• Led the planning effort on the Mercedes-Benz and Ontario Power Authority pitches, resulting in ACLC’s winning of those accounts.
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Account DirectorBbdo Canada 2000 - 2002New York, Ny, Us• Strategized a successful marketing plan for the Ontario Lottery and Gaming Commission for the Lotto 6/49 and Instant Bingo brands.• Guided the development of marketing communications for Wrigley Brands - Juicy Fruit, Big Red, Spearmint and Doublemint and Alpine. • Oversaw the development of the communications launch for the all-new Juicy Fruit blister pack. This was Wrigley’s most successful launch growing the brand five fold.• Consulted with the Scotiabank account team that developed fall investment and RRSP campaigns. Also responsible for developing and implementing Scotia McLeod’s i:Partner campaign launch. -
Account DirectorJ Walter Thompson 1999 - 2000New York, Ny, Us• Managed a client portfolio including: Adams, a division of Warner Lambert (Trident, Trident Advantage & Halls) and Shell Canada.• Launched Trident Advantage, a new dental gum, in Canada, with an integrated communication campaign.• Responsible for planning, developing and implementing an international repositioning campaign for Halls. The campaign included the Halls “golfer” television advert, which ran in twelve countries and won several significant awards – including a Lion at Cannes.• Pitched and won the Shell Canada business. Managed the business until a permanent Account Group was recruited.• Managed the United Distillers and Vintners (Smirnoff, Baileys, Malibu & Tanqueray) account. Oversaw the development of new advertising for Smirnoff, Baileys and Malibu. -
Account DirectorBozell Wilsenach Africa 1997 - 1999Omaha, Nebraska, Us• Ran a client portfolio that included DaimlerChrysler, Chrysler Jeep Dealers Association, and SA Clothing.• Developed and implemented communication plans for these clients.• Implemented global campaigns and liaised with the AMESA international team∗. • Effectively managed agency resources to achieve the target profit margin.• Played a strategic role in soliciting and pitching for new business.• Responsible for the Account Management department as a member of the agency’s management team. -
Senior Product ManagerAbsa Bank 1994 - 1997Johannesburg, Johannesburg, Za• Implemented new positioning for Volkskas Bank (Part of the ABSA Bank group) and produced an image campaign to establish this positioning.• Developed a national service quality program.• Managed several marketing campaigns aimed at the business market, which grew the bank’s share in that segment.• Authored the annual marketing plan and directed its implmentation. • Controlled the marketing budget of R30 million (US $7.5 million).• Interacted with advertising agencies, suppliers, and the Bank’s executive management team. -
Product ManagerFnb South Africa 1988 - 1994Johannesburg, Gauteng, Za• Managed electronic banking products targeted at the business market.• Led a team who developed PACS, an electronic payment and collection system, for the business market (an industry first in South Africa).• Wrote and implemented annual marketing plans, encompassing all elements of the traditional marketing mix.• Developed and managed a Customer Satisfaction Index.
Neil White Skills
Neil White Education Details
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Harvard UniversityLeadership Coaching Strategies -
Babson CollegeOmnicom U - Smp (Senior Management Program)
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University Of LeicesterMarketing
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University Of South Africa/Universiteit Van Suid-AfrikaEconomics & Business
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Imm Graduate School Of Marketing (Sa)Marketing
Frequently Asked Questions about Neil White
What company does Neil White work for?
Neil White works for Bbdo Minneapolis
What is Neil White's role at the current company?
Neil White's current role is President & CEO BBDO MW. Building, leading, and coaching teams that are passionate about developing creative ideas to change the way consumers think, feel and act!.
What is Neil White's email address?
Neil White's email address is ma****@****mac.com
What schools did Neil White attend?
Neil White attended Harvard University, Babson College, University Of Leicester, University Of South Africa/universiteit Van Suid-Afrika, Imm Graduate School Of Marketing (Sa).
What skills is Neil White known for?
Neil White has skills like Account Management, Strategic Planning, International Marketing, Automotive, Integrated Marketing, Digital Marketing, Digital Strategy, Advertising, Customer Insight, Interactive Marketing, Food Marketing, Marketing Communications.
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