Neil Williams Email & Phone Number

England & Wales

 Through a re-structure, introduced a new Sales Management Team Identified, developed and directed the implementation of business strategy to drive a cross sell programme through the Fuels Division. Within the business strategy, new roles were created with specific responsibilities for accountability, which again showed the skills, knowledge and behaviours required to fulfil the role. Recruited new Business Account Managers who had experience in the value added sell in order to… Show more  Through a re-structure, introduced a new Sales Management Team Identified, developed and directed the implementation of business strategy to drive a cross sell programme through the Fuels Division. Within the business strategy, new roles were created with specific responsibilities for accountability, which again showed the skills, knowledge and behaviours required to fulfil the role. Recruited new Business Account Managers who had experience in the value added sell in order to fill the gaps  Created a new position and recruited for an experienced Lubricants Development Manager to assist in the cross sell programme. Created and implemented a Sales Operational Excellence Framework. New Sales Pipeline Tool created, adopted and implemented to support organic growth, alongside active account management. Coached and mentored the Sales Team to improve professionalism, through pre call plans POPSA, post call reports, account plans, etc. Created and implemented product knowledge training with the assistance of an external Stakeholder to support the cross selling programme. New reporting system implemented to keep sales staff advised of performance against target Business Plans created and implemented which included marketing plans specific to Sectors  Territory Plans created and implemented for each Region across England and Wales Show less

North West England

 Managing the performance, profit and loss, compliance, people management and communication of the business over seven Fuel Depots’. 500m litre petroleum business, Circa 250 FTE’s, with 80 FTE’s being ADR tanker drivers in a unionised environment Managing the day-to-day running of the business with a particular emphasis on sales and business development, ensuring the business continued to grow by way of developing new clients whilst maintaining its existing customer… Show more  Managing the performance, profit and loss, compliance, people management and communication of the business over seven Fuel Depots’. 500m litre petroleum business, Circa 250 FTE’s, with 80 FTE’s being ADR tanker drivers in a unionised environment Managing the day-to-day running of the business with a particular emphasis on sales and business development, ensuring the business continued to grow by way of developing new clients whilst maintaining its existing customer base. Continually assessing the way the Depots’ operated. For instance, I identified a need for each individual Depot to be responsible for the profit and loss, performance and compliance; therefore, I replaced the Depot Supervisors with Depot Managers. Previously the North West had been centrally controlled. Planning and monitoring annual budgets and business plans, alongside each Depot Manager. Monitoring forecasts to ensure they fell in line with business performance.  Directing the sales function, with the assistance of the Marketing Department, to raise Company profile and to maintain, plus improve the customer base. Reviewing and monitoring internal processes to ensure maximum efficiencies  Ensuring sales, credit control and operation departments work closely together to improve customer service and retention.  Reviewing compliance to Standard Operating Procedures and customer procedures and initiating corrective action where appropriate. Continually looking to identify new business opportunities Show less

North West England

 Responsible for the Profit & Loss for the business In charge of leading, motivating and developing the management team. Identified, developed and directed the implementation of business strategy. Reviewed, refined and developed the strategy and the direction of the business. Responsible for the Companies health and safety and legislative adherence. Managed to secure £500K investment

North West England

 Responsible for the performance, profit and loss, compliance, people management and communication of the business over seven Depots’.  In charge of the day-to-day running of the business with a particular emphasis on sales and business development, ensuring the business continued to grow by way of developing new customers whilst maintaining its existing customer base. Setting and monitoring annual budgets and business plans. Monitored, challenged and looked to improve financial… Show more  Responsible for the performance, profit and loss, compliance, people management and communication of the business over seven Depots’.  In charge of the day-to-day running of the business with a particular emphasis on sales and business development, ensuring the business continued to grow by way of developing new customers whilst maintaining its existing customer base. Setting and monitoring annual budgets and business plans. Monitored, challenged and looked to improve financial performance. Monitored forecasts were in line with business performance. Directed the sales function to raise Company profile and to maintain, plus improve the customer base. Ensured sales and operation departments worked closely to improve customer service and retention. Show less

North West England

 Increased turnover from £2 million - £50 million Managed sales, credit, purchasing and operations departments.  Introduced Euler Hermes Plc for credit insurance Introduced Royal Bank of Scotland for the invoice discounting, enabling the company to grow.