Neil Yaekle Email & Phone Number

Greater Detroit Area

Greater Detroit Area

Quikly is a digital marketing platform focused on driving urgency and visceral responsiveness from consumers over a very short period of time. By leveraging scarcity, the platform has defined a new way to influence and expedite purchase decisions from consumers. There is a heavy social element, whereas consumers can invite friends into a campaign, gaining them an advantage over others.In my role, I have the fortunate privilege of leading a talented and passionate group of… Show more Quikly is a digital marketing platform focused on driving urgency and visceral responsiveness from consumers over a very short period of time. By leveraging scarcity, the platform has defined a new way to influence and expedite purchase decisions from consumers. There is a heavy social element, whereas consumers can invite friends into a campaign, gaining them an advantage over others.In my role, I have the fortunate privilege of leading a talented and passionate group of project/account managers, creative designers, and software engineers while also partnering extensively with our business development team to craft promotional marketing strategy that drives immediate and measurable results for our clients. Quikly focuses on 5 key areas:1.) Activating existing customers on command, driving higher frequency of visits.2.) Introducing & incentivizing customers to take actions or buy certain items in stores and online.3.) Create brand advocacy to drive new customer acquisition.4.) Build a memorable and seamless brand interaction 5.) Rich data acquisition for better consumer profiling Show less

Pleasant Ridge, Mi

• Led 20-person delivery team encompassing project management and customer service.• Turned traditional cost center into revenue generating department within first year in role.• Drove strategy for consumer loyalty programs delivering revenue of $1 million annually.• Partnered with clients and internal teams to scope, build, and launch software solutions optimizing business performance.• Led execution of 2,000 client projects annually, awarding over $50 million in… Show more • Led 20-person delivery team encompassing project management and customer service.• Turned traditional cost center into revenue generating department within first year in role.• Drove strategy for consumer loyalty programs delivering revenue of $1 million annually.• Partnered with clients and internal teams to scope, build, and launch software solutions optimizing business performance.• Led execution of 2,000 client projects annually, awarding over $50 million in prizes.• Consulted with business development team members on pre-sale project scoping, including social and mobile strategies.• Implemented mobile, social, and loyalty marketing solutions engaging targeted consumers.• Developed/implemented product and services roadmap for revenue and margin expansion.• Implemented social media customer service strategy that drove further gains in end user customer satisfaction.• Oversaw and managed team expansion from 10 to 20+ members in first two years in role.• Cultivated and strengthened client relationships, enhancing account and project profitability.• Communicated solution value, differentiation, and key marketing messages to clients. Show less

Pleasant Ridge, Mi

• Directed 10-person project management team, managing deliverables for 500+ promotions annually, yielding $15M in revenue.• Consulted with business development team members on pre-sale project scoping. • Designed and implemented continuous improvement plans, ensuring performance optimization across all projects and programs.• Developed systems and processes necessary for tracking, planning, and executing projects.• Expedited analysis and resolution of issues ensuring on-time… Show more • Directed 10-person project management team, managing deliverables for 500+ promotions annually, yielding $15M in revenue.• Consulted with business development team members on pre-sale project scoping. • Designed and implemented continuous improvement plans, ensuring performance optimization across all projects and programs.• Developed systems and processes necessary for tracking, planning, and executing projects.• Expedited analysis and resolution of issues ensuring on-time and on-budget project delivery Show less

Pleasant Ridge, Mi

• Oversaw fulfillment execution of 300+ promotions at a time. • Led a team of 10-people responsible for drawing administration and prize fulfillment. • Directed activities of 2 key fulfillment vendors. • Created and conducted on-board training sessions for new hires in business development, client solutions and legal.

Pleasant Ridge, Mi

• Outlined client requirements, collaborated in development of deliverables, and supported ongoing activities of client programs.• Monitored project progress against proposed plans, including budgets, timelines, quality criteria, and risk management. • Acted as primary day-to-day client liaison and advisor throughout promotion lifecycle.• Served as expert on client best practices, translating client needs into effective marketing tactics and execution.• Managed total project… Show more • Outlined client requirements, collaborated in development of deliverables, and supported ongoing activities of client programs.• Monitored project progress against proposed plans, including budgets, timelines, quality criteria, and risk management. • Acted as primary day-to-day client liaison and advisor throughout promotion lifecycle.• Served as expert on client best practices, translating client needs into effective marketing tactics and execution.• Managed total project budgets from $250,000-$500,000 at a time. Show less

Farmington Hills, Mi

• Served as principal customer interface on new business opportunities with GM.• Improved financial status on two key customer accounts.• Managed commercial negotiations with GM Purchasing Team.• Key member of sales team that grew GM lighting business from $4 million to $30 million.• Secured customer approval for cost and quality improvement activities.• Maintained contact with customer engineering, purchasing, marketing, and operations personnel.

Auburn Hills, Mi

• Managed commercial activity of automotive wiper system account that generates $110 million in sales per year.• Developed sales and marketing strategy for target business.• Served as the principal customer interface to GM on five truck projects.• Responsible for quoting and negotiating all engineering changes to the customer.• Increased gross margin on three truck programs since award of business through cost reduction efforts and value-added engineering changes.•… Show more • Managed commercial activity of automotive wiper system account that generates $110 million in sales per year.• Developed sales and marketing strategy for target business.• Served as the principal customer interface to GM on five truck projects.• Responsible for quoting and negotiating all engineering changes to the customer.• Increased gross margin on three truck programs since award of business through cost reduction efforts and value-added engineering changes.• Profitably managed second largest sales account within company.• Built mutually beneficial relationships and rapport with GM Purchasing & Engineering divisions. Show less

Auburn Hills, Mi

• Created and maintained database for GM Mid-Lux, Small Car, Truck, and Saturn purchase orders.• Assisted truck account managers in quotation preparations and open commercial issue resolution for General Motors Truck Group.• Served as liaison between GM buyers and Valeo Account Managers

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Emphasis in Marketing

Bachelor'S Degree, Marketing/Marketing Management, General

Emphasis in Marketing with overall GPA 3.5, concentration GPA 4.0