Neisha Tweed Bell work email
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Neisha Tweed Bell personal email
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I like making good things great. Whether we're talking about people, projects, or processes, I am always asking, 'How can I make this better?'As an award-winning creative executive and strategist with over 20 years of experience, I've led groundbreaking projects that blend creativity, technology, and culture at companies like Meta, Publicis, and Dentsu.My expertise spans creative advertising and content creation, social media and emerging technology, brand and product marketing, and inclusive content and experiences. I am also a certified Cultural Intelligence facilitator which enhances my ability to help you and your team work better and create better work.From launching Citi Bike, New York's first bike-share program, to creating a captivating VR experience for St. Jude Children's Research Hospital that drove over $1 million in donations, I've consistently pushed boundaries to craft innovative solutions that resonate and drive revenue.I'm also big on community and connection, which has led me to create intern and mentorship programs, serve as co-chair of the ADCOLOR Advisory Board, and drive organizational change wherever I worked. I just want to make things better than they were before I got there and genuinely believe that people grow where they are watered.I'm excited to bring my expertise to an organization that values creativity, collaboration, and cultural impact, as a consultant, contractor or FTE.Some Highlights:- Building and leading Meta's Health Creative vertical, driving creative innovation and helping unlock $1B in sales in 5 years.- Pioneering the inaugural global inclusive creative and cultural fluency practice for Meta's Creative Shop, proving that inclusive teams, practices, and executions deliver greater business impact (over 80% increase in ad recall).- Launching Citi Bike in NYC, contributing to significant increases in brand health, intent, and new customers.- Speaking and leading workshops at industry events like Cannes Lions, One Club, AIGA, and ADCOLOR Conference & Awards.- Being recognized by the One Club, ADCOLOR, Effies, and Essence Magazine.- Watching every episode of Law & Order SVU. Yes, all 551 of them.
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InstructorThe Creative CircusAtlanta, Ga, Us -
Creative Consultant & Inclusion SpecialistNext Level Up Creative Nov 2023 - PresentI founded Next Level Up to bridge the gap between knowing better, doing better and driving business when it comes to all things cultural, creative and community-driven. Next Level Up is a creatively-driven, cultural intelligence consultancy that works from the inside out to develop better teams, better team work and better work - with the goal of driving meaningful growth for employees, consumers and your bottom line. I work with marketing, creative and people leaders to develop organizations and individuals that can keep up with cultural trends, movements and changes while staying true to your brand and business objectives.I've been working with companies to shake up their approach to creating, collaborating, and crafting work, making sure their ideas connect with all kinds of people. Teaming up with agencies and brands to figure out how to make their workplaces more inclusive and innovative - making work better for everyone. And facilitating workshops, accelerators, and assessments about cultural intelligence, innovation, and leadership with forward-thinking organizations and schools to increase revenue, retention, and relevance from the inside out. -
InstructorMiami Ad School Jan 2009 - Nov 2023Miami, Fl, UsTeaching, mentoring and developing talent are my jam. And my job. Since 2023, I've been delivering 10-week courses on Social Media, Content Creation, and Story Writing to budding art directors, copywriters, photographers, and designers. I also do a comprehensive session on inclusive creative development and team leadership to emerging and new creative directors. I offer professional development classes and coaching for young creative professionals via Baby Food For Creatives as well, because there's so much more that goes into being great beyond a good book. From 2009-2012 I taught Concepting, Creative Writing and Word Smithing classes to copywriting students in NYC who are now CDs that can properly appreciate the craft of writing and a perfectly-picked word. -
Global Head Of Inclusive CreativeMeta Aug 2021 - Aug 2023Menlo Park, Ca, UsThis was my dream role, merging my skills and passion for transforming people, businesses and culture. Sitting on the global leadership team of the Creative Shop, I was able to create a whole new way of thinking about inclusive marketing and cultural intelligence. I believe that more inclusive teams build more exceptional content, so I developed the global strategy and go-to-market plan to improve the way we work and the work we do.I led global cross-functional teams to do all sorts of cool things - trainings, resources, frameworks, hackathons, workshops, presentations, reviews, websites, you name it. And it worked. We saw a 33% jump in culturally-fluent content, tripled our partnerships with diverse creators and influences, and increased our spent with diverse suppliers. The team felt it too, not only did our culture and collaboration improve, folks said they were more comfortable (22% more) leading inclusive projects. The best part - our campaigns performed better. We saw 2x higher ad recall and a 1.5x boost in purchase intent for projects that had more inclusive teams, processes, and executions. And I'm not talking about the "for good" or "Pride Month" stuff, I'm talking about ev-ry-thing - every client, every business objective, every platform. -
Head Of Creative, Health And Non ProfitsFacebook May 2018 - Aug 2021This was not on my career bingo card. I had no pharma experience prior to this, but turns out creativity can solve complex challenges anywhere.What started with a workshop for Pfizer turned into a whole health creative practice. I built a full team, crafted a strategic engagement plan, and partnered closely with sales and marketing to deliver creative excellence and business growth for 30+ top pharmaceutical, consumer health, and non-profit brands.How'd we go from one meeting to $1B in sales in 5 years?- Deep market research and relationship building led to an industry-first mobile video framework that boosted video adoption by over 100% on FB in the first year, and over 200% on IG after that, resulting in double-digit growth YoY for years.- Creative initiatives with key partners, like a global Creative Courage program with GSK (which their CMO deemed one of their best partnerships), and a multi-channel campaign alongside St. Jude's first VR experience that generated over $1M in donations and earned multiple awards.- Crafting culturally-connected campaigns, including an influencer-led AARP content series that saw 5x lift in brand favorability among Latinas, and a blood donation social media toolkit used in over 75 countries by 150+ organizations. -
Group Creative Director/ Creative Strategy LeadFacebook Jun 2015 - May 2018In this role, I got to flex my creative direction, client services, and team leadership muscles while picking up some new skills in media, measurement, sales, and emerging tech. I spearheaded partnerships and projects with CPG marketers across food, beverage, personal care, home, and beauty categories - from Colgate to P&G, dish liquid to whipped cream.Drove product adoption and innovation that contributed to over $100MM in revenue through product marketing strategies, creative pitches and prototypes, co-creation workshops, and roadshows.Led a dream team of designers, copywriters, and strategists to create campaigns and experiences that connected with consumers and delivered business results. I also build my management and culture building skills by founding and leading an internship program for junior creatives that had a 75% hire rate, boosted team gender, race and age diversity and changed how we hire across North America.
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Associate Creative Director, CopywriterMcgarrybowen 2014 - 2015Looking back, it's wild how much has changed in social media since 2014. So much of the work I did while managing the creative team for Verizon's social media platforms was cool back then and now might make you chuckle - crafting the first Vine strategy (RIP), leading Verizon's first paid IG campaign, and producing a multi-platform holiday video campaign that included GIFs and influencers (revolutionary, I know). Building a cohesive brand identity and creative strategy across platforms that were constantly evolving was a skill that has served me well though. -
Senior CopywriterPublicis 2011 - 2014New York, New York, UsIt's amazing what you can do with one brand. I spent over three years working on all things Citi - websites, Olympic partnerships, social media, events, radio, print, video, apps, and 10,000 banner ads (not exaggerating.) My fav project was Citi Bike. Not only because it transformed the city and the business (25% increase in brand health, 41% boost in intent, and 15% increase in new customers) and won a bunch of awards, but because it hit on so many things I love- exploring new creative opportunities and delivering real world impact. My least fav part was the one time I rode a Citi Bike. Into a parked car. Once was enough for that, but the whole experience unlocked my love for launching new brands and products, developing integrated marketing campaigns, and prioritizing people-first strategies. -
Senior CopywriterGlobalhue 2009 - 2011This was my intro to cultural fluency before I knew it even was. I worked on creative for a mix of clients (Verizon, US Navy, Bermuda, Walmart, Chrysler and OneMain Financial) across a mix of mediums. My fav projects were Verizon's first social Black History Month content series, and an award-winning 2010 US Census campaign that included a web series with Ludacris, which, having lived in Atlanta, was very exciting, but it was especially enlightening to see how leading with Culture worked as a strategy to change perception. The best part of my time here was learning about the importance of community insights, challenging stereotypes, and understanding people beyond demographics and "personas." -
CopywriterOgilvy & Mather 2007 - 2009New York, Ny, UsI worked on everything from cigarettes to cameras, Kevlar to K-mart, writing and concepting for digital, direct mail, experiential, OLV and emails - you name it, I probably wrote it. I also shortlisted in the 2009 Young Cannes Lions competition, which was disappointing until years later when I served on the jury and saw the volume and quality of the submissions -- not bad Young Neish.
Neisha Tweed Bell Skills
Neisha Tweed Bell Education Details
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University Of FloridaAdvertising & English -
The Creative CircusAwesomeness And Blowing Things Up
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Hyper IslandMaster Class
Frequently Asked Questions about Neisha Tweed Bell
What company does Neisha Tweed Bell work for?
Neisha Tweed Bell works for The Creative Circus
What is Neisha Tweed Bell's role at the current company?
Neisha Tweed Bell's current role is Instructor.
What is Neisha Tweed Bell's email address?
Neisha Tweed Bell's email address is nbell@fb.com
What schools did Neisha Tweed Bell attend?
Neisha Tweed Bell attended University Of Florida, The Creative Circus, Hyper Island.
What are some of Neisha Tweed Bell's interests?
Neisha Tweed Bell has interest in New York City, American Airlines, Macys, Hulu, Target (Company), Nickelodeon, Michael Jackson, Grey Poupon, Bob Marley, Amazon.
What skills is Neisha Tweed Bell known for?
Neisha Tweed Bell has skills like Creative Direction, Copywriting, Advertising, Creative Strategy, Integrated Marketing, Social Media, Interactive Advertising, Social Media Marketing, Digital Marketing, Creative Writing, Brand Development, Direct Mail.
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