Nei Zuzek Email and Phone Number
I have extensive experience leading teams in several companies and projects in Latin America. I know how to deliver results by leading people, adding value to business through strategic design. Leading Superdigital's Design team, my focus is on crafting intuitive B2B and B2C customer journeys that have driven a historic growth in C-SAT (customer satisfaction score) and a strong increase of service sales. With a hands-on approach to UX Research & Design across multiple verticals, my commitment is to data-driven quality, retention, conversion, and profitability. My background in branding, marketing, communication and events helps me understand that a good experience is essential for business success. Because digital products are not just industrial products, but entities that communicate and create perceptions and emotional links with people.Leadership | Product Management | Agile | NPS | C-SAT | CRO | ROIUX | CX | Product Design | Branding | Retail | Marketing | Design thinking | Human Centered Design Figma | Adobe Creative Suite | Microsoft Office | Video Edition Tools | Azure DevOps | Power BI | Gen AI
Roda Experience
View- Website:
- rodaexperience.com.br
- Employees:
- 5
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Business Design ConsultantRoda ExperienceState Of Paraná, Brazil
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Global Head Of Ux | Product Design & ResearchSuperdigital May 2022 - PresentSão Paulo, Brasil• Significant growth of C-SAT (Customer Satisfaction Score), achieving the best rating in the company's history.• Strong increase in app onboarding sales between March and June 2024.I manage a high-performance UX Research & UX Design team, focusing on B2B and B2C customer journeys.• I am responsible for planning, budgeting and delivering UX journeys on all verticals (Onboarding, Payments & Transactions, Cards, Loans, Massive Payments, New Products), with focus on research, quality, retention, conversion and profitability.• I also have managed the Customer Experience Improvement Forum, including several areas such as Marketing, Customer Services, NPS, Security and Fraud Prevention, Architecture and Engineering. -
Ux LeadSuperdigital Jan 2022 - Apr 2022São Paulo, BrasilI was responsible for the technical leadership of UX design and UX writing. I reported to the Head of UX. I took care of quality in the creation of journeys, with a focus on on-time, high-quality deliveries.
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Ux ConsultantSuperdigital Nov 2021 - Dec 2021São Paulo, BrasilI was responsible for creating, reviewing and documenting the app's bilingual content (Portuguese-Spanish) for several Latam countries, focusing on systematizing the content, taking care of the Tone & Voice manual, and offering effective content in all user journeys.
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Ux WriterTry Consultoria Feb 2021 - Nov 2021São Paulo, BrasilUX Writer in Spanish in the UX Design and Product Design team for Superdigital LATAM. -
Ecodesigner & Organic FarmerHortelão Agricultura Viva Jan 2017 - May 2020Campo Largo, Paraná, BrasilHortelão proposes a revolution in the way vegetables are produced and sold. From my personal experience working in the garden, I know that selling live - and therefore healthy - vegetables is only viable if they are produced on an appropriate scale and distributed locally. That's why Hortelão's goal is to create a simple, healthy and sustainable process. As well as planting and harvesting in the most natural way possible, without the use of pesticides, I try to innovate in production methods and marketing processes, tool design, packaging design and consumer experience design.
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DesignerFacop Mar 2016 - Mar 2020Curitiba E Região, BrasilResponsible for branding, communication and customer experience, with a special focus on e-learning platform. Freelancer. -
Founder & CeoRoda Experience Jan 2005 - Jan 2015Curitiba, Paraná, Brasilhttps://www.behance.net/neizuzek1In 2005, together with Claudia Vega, an architect and my wife, we founded Roda de Design. Inspired by a Roda de Samba, where everyone comes and adds another instrument, Roda has grown much more than expected. From Curitiba, the city where we live and love, with an extraordinary team of designers, architects and communicators, we have carried out design, architecture, communication and events projects throughout Brazil and Latin America, the United States and even Angola. Among other important projects, I was responsible for managing design teams for the design and implementation of more than 500 bank branches in Brazil, Mexico, El Salvador, Costa Rica, Panama, Colombia, Peru, Paraguay, Chile, Argentina and Uruguay.
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Creative Director NextPropeg 2003 - 2004Direction of the creative team focused on direct marketing campaigns and relationship programs with national and local clients at the Next/Propeg agency. Delivering significant results for the agency. Main clients: GVT, HSBC, Tigre, Fiat Barigüi. -
Creative VpGrey Zest Direct 1999 - 2001Management of the teams creating direct marketing campaigns and relationship programs for the local and national clients of the Grey Zest Direct agency. Delivering significant results for the company in terms of quality, awards and profitability. Main clients: HSBC, Bradesco, TIM, Global Telecom.
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Art DirectorZest Marketing Direto 1997 - 1998Design and art direction of direct marketing campaigns and customer relationship programs - reporting to the Creative Director.
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Art DirectorNasta Mccann Ericson 1995 - 1996Asuncion, ParaguayDesign and Art Direction of Advertising Campaigns - reported to the Creative Director. Main clients: Peugeot Latam, A.J. Vierci, LAP
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Art DirectorBiedermann Ogilvy & Mather 1994 - 1995Asuncion, ParaguayDesign and Art Direction of Advertising Campaigns - reported to the Creative Director. Main clients: United Distillers, McGregor, Banco Amambay.
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Art DirectorCicero Bates 1992 - 1994Buenos Aires, ArgentinaDesign and Art Direction of Advertising Campaigns - reported to the Creative Director. Main clients: British American Tobacco, Nissan, Fate, Eveready.
Nei Zuzek Education Details
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Graphic Designer -
Ula - Universidad Latinoamericana - Ogilvy & Mather - Asunción, ParaguayMarketing -
Unindus - Universidade Da Indústria - Curitiba-Pr BrasilCorporate Sustainable Leadership
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Escola Design Ao Vivo - Curitiba-Pr BrasilEcodesigner
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Nanak Ashram - Curitiba-Pr BrasilKundalini Yoga
Frequently Asked Questions about Nei Zuzek
What company does Nei Zuzek work for?
Nei Zuzek works for Roda Experience
What is Nei Zuzek's role at the current company?
Nei Zuzek's current role is Business Design Consultant.
What schools did Nei Zuzek attend?
Nei Zuzek attended Universidad De Buenos Aires, Ula - Universidad Latinoamericana - Ogilvy & Mather - Asunción, Paraguay, Unindus - Universidade Da Indústria - Curitiba-Pr Brasil, Escola Design Ao Vivo - Curitiba-Pr Brasil, Nanak Ashram - Curitiba-Pr Brasil.
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