As the founder and art director at The Dot Design since 2011, I have played a pivotal role in establishing and shaping the creative direction of the company. My responsibilities include conceptualizing and implementing design strategies, overseeing visual projects, and ensuring a consistent and compelling brand image.In working with companies both nationally and internationally, I leverage my expertise to understand diverse market dynamics and cultural nuances. This enables me to tailor our design approach to resonate effectively with different audiences. I collaborate closely with clients, utilizing clear communication channels to grasp their vision and translate it into impactful visual solutions.My commitment to staying abreast of global design trends and technologies allows The Dot Design to offer cutting-edge and culturally relevant design services to a diverse clientele. I pride myself on fostering collaborative relationships, delivering high-quality work, and contributing to the success of our clients on a global scale.

As a senior art director, I conceptualized and executed innovative visual strategies for launching new products and events in Tunisia. My role involved crafting compelling and unique ideas for street marketing, ensuring a distinct and engaging presence in the market. I led a creative team, providing artistic direction and overseeing the implementation of designs to achieve impactful and memorable campaigns.

Art direction: Fashion show Art direction: Sport events (Rallye des papillons)Art direction: MFProd (tv show series, ads)

Art direction for film and tv

Sncft, Ford Tunisia, face a face, palais de l'artisan...