Nekole Johnson Email & Phone Number

Upper Marlboro, Maryland, United States

Washington D.C. Metro Area

Charged with building and leading strategic marketing plans that capitalize on market opportunities and generate demand. My scope of responsibility includes managing a multi-million dollar budget, team building, and brand management. I conduct market analysis and lead efforts to gather business intelligence. I also develop demand growth projections to respond to real-time changes in the market, customers, and capital conditions.● Boosted campaign response rates 25% by overseeing strategic market research; provided target customer demographics, buyer decision data, and customer viewpoints.● Successfully executed multiple marketing campaigns in 2019 that produced organizational growth and $7.1M in lifetime revenue. ● Influenced external communications and enhanced sales efforts by conducting in-depth customer experience analysis and market research; presented and shared findings.

Springfield, Va

Responsible for managing and implementing the Companies marketing plan to educate customers on the benefits of natural gas and promote its efficient and effective uses. Work with the sales staff to design programs and campaigns to increase the number of meters added to the system each year through conversions and new construction and to improve customer retention. Manage the marketing presence on the internet as well as social media. Recommend marketing strategies and implement approved plans. Lead a staff of marketing and promotion specialists.-Develop, introduce, and manage marketing programs to add utility meters.- Manage relationship activities with trade allies to retain existing load.- Create an annual marketing plan, with business cases, for budget proposal.- Manage campaign budgets; identify and recommend improvements in resource efficiencies.- Manage WG use of web technology for new business initiation and market product fulfillment.- Responsible for promotional programs and programs to increase the education and awareness of natural gas and how to use it efficiently. - Collaborate with external audiences to review and evaluate the effectiveness of existing programs, guidelines, systems, and services.- Design marketing programs and materials to promote alternative uses of natural gas.- Work with community partners and other third parties to promote clean, efficient natural gas use

Springfield, Va

Directed marketing programs and strategic planning to grow market reach and maintain consistent business development. Partnered with internal departments to build and scale high-performing marketing unit. Reviewed business cases for proposed marketing initiatives, analyzed business developments and market trends, and leveraged information to integrate, communicate, and sell program concepts and marketing messages.• Enhanced stakeholder value and sparked revenue growth by aligning department goals and strategies with overall corporate vision; identified and communicated value propositions and key messages for all company marketing campaigns.

Springfield, Va

While serving as a Marketing Specialist, I managed our internal and external marketing resources to ensure quality, cost-efficiency, and information security. I supported event marketing efforts during trade shows and community events. I also led projects and liaised with contractors and internal departments to identify and implement key initiatives that optimized existing capital expenditures.● Contributed to YoY revenue growth by overseeing development of creative, clear, and persuasive copy for internal and external marketing initiatives, including promotional e-mails, articles, press releases, brochures, web content, and OOH advertisements.

At ICBA Services Network, I guided the development of marketing content and strategies to increase brand awareness for subsidiary companies. I worked closely with subsidiaries to identify marketing needs, set advertising budgets, and present marketing initiatives to senior leaders. I also reviewed advertising traffic and campaign performance to evaluate campaign effectiveness.● Effectively managed and executed various marketing projects by forging solid relationships with vendors along with strategic partners, including printers, publishers, and public relations/advertising firms