* Created a thoughtful strategy for identifying, evaluating, communicating, onboarding, and monitoring specialty sub-contractors on a regional basis with a goal toward a replicable process at scale.* Coordinated with marketing, operations, and the executive team to assess current tactics and identify new partnership opportunities for expansion* Successfully on-boarded a full complement of reliable trade specialists in each of our target markets through creative communication and sales skills.* Designed process improvements in my specific sector and the business overall.

Ran daily operations for Bay Area branch of $40m Home Improvement company. Responsible for achieving gross and net profit goals, while maintaining superior customer satisfaction. Key Accomplishments:• Improved overall job profit by 17%• Improved net close rates by 23%• Assisted in rollout of new field salesforce portal• Improved invoicing process to reduce errors• Launched contractor recruiting program• Managed move to new location• Recruited and trained new production managers and admin staff

Oversaw operations of independently founded and operated business consulting firm, specializing in strategic and innovative business and marketing plans, financial statement analysis, human resource functions, infrastructure design and implementation, successfully reducing and eliminating wasteful inefficiencies and spearheading the overall growth of multiple business clients.Key Accomplishments:• Coached and mentored business owners regarding the expansion of home-based offices into a thriving company, providing key business solutions and supporting the build-out of new offices and warehouse space.• Coached and advised in hiring and training staff, calculating overhead prices, determining profitability strategies, and collaborating with Homeowners and General Contractors.• Observed operations, making key recommendations for efficiency and communications improvements.• Oversaw design of client’s website and created effective social media presence to enhance visibilityKey Clients Include:• Treeium, Inc. (Lafayette) – Residential Remodeler• McCutcheon Construction (Berkeley) – Design Build Contractor • Christensen Brothers Construction (Concord) – Framing Sub for Custom Homes• OneLawn by xGrass (S. San Francisco) - Artificial Lawn and Turf Company

Recruited to assist owner in the creation and development of new business, with responsibilities including building and managing Sales Department. Generated innovative marketing and sales materials, including presentation and client/homeowner needs assessment documentation.Key Accomplishments:• Initiated and oversaw migration from pen and paper recordkeeping practices to the implementation of a full CRM database, resulting in significant increases in accuracy and efficiency.• Created, developed and implemented employee compensation packages consisting of a base salary and commission structure, resulting in increased revenue generation.• Started and managed internal and external sales teams, successfully expanding outside sales team from 3 to 7 Sales Representatives over a 2-year period, and monitoring and motivating an internal Call Center team of 5-8 members.• Oversaw review and selection of SaaS programs.• Successfully launched 2 new product lines, resulting in increased revenue.• Consistently increased overall sales from $3.3M (2011) to $4.9M (2012) and $6.7M (2013) through effective representative training and management.• Delivered an increase in lead: net sales from 4% to 11%.• Received “Jacuzzi Dealer of the Year” Award in 2013 at annual National Dealer Conference.

Sales Operations Director August 2005 – June 2010Oversaw and directed all operational aspects of a high-end home improvement business with $30M in sales. Successfully managed Window & Door Division, presided over regular staff meetings and product training demonstrations, and directed an 18-member pre-production and service staff, as well as a field staff of 30-45.Key Accomplishments:• Promoted to Operations Manager after one year due to exceptional performance.• Managed and directed a team of 6 Project Managers accounting for $500K - $650K in weekly installations.• Represented the company in court as necessary, and collaborated effectively with the Better Business Bureau, CSLB, and other governmental agencies to successfully resolve customer disputes and complaints.