Nicole Thomas Email & Phone Number

California, United States

Santa Barbara, CA, US

• Lead the strategy, execution and delivery of the global customer marketing program
• Manage and scale our advocacy program inclusive of customer content, reference management,reporting, customer appreciation and the customer speaker bureau
• Content development based on market, industry, persona and campaign
• Arm our organization with value-based use cases showcasing our customers as heroes in allvideo and written form
• Oversee lifecycle programs focused on churn mitigation, adoption, cross sell and upsell andcommunications to our customer base
• Creator & program owner of the Executive Advisory Board & Technical Customer Advisory Board

Austin, Texas, US

• Global responsibility for customer marketing with four team members in AMS & EMEA
• Customer communications management and governance
• Oversee lifecycle marketing strategy for post-sale customer journey
• Strategy & execution of programs including review platform presence, user groups, speaker bureau, Executive Advisory Board
• Responsible for growth and development of the ‘Admirals Club’, our reference and advocacy program
• Achieved Gartner’s ‘Customer Choice Badge’ and ‘Voice of the Customer’ Report for Identity Governance & Administration 2020 and 2021 (sole vendor in 2020)

Austin, Texas, US

• Drive global evangelism with SailPoint customers by developing and sustaining relationships
• Responsible for content and communications sent to our customer base including a monthly and quarterly newsletter.
• Manage SailPoint’s customer speaker bureau inclusive of thought leaders in the security space. 55 SailPoint customers/thought leaders spoke at events across the globe in 2018
• Strategize and create customer success stories for leading identity governance programs using SailPoint which included over 40 blogs and case studies written in 2018
• SailPoint Customer PR o Broker conversations between identity analysts and SailPoint customers for shared insight into leading identity governance programs. o Nominated 11 customers and their teams for security.
• Oversee strategy and growth for SailPoint’s User Group Program which included 31+ live and virtual user groups in 2018 reaching over 1,300 customers globally

Austin, Texas, US

• Responsible for SailPoint’s global customer evangelist program, working with customers to establish them as thought leaders in the identity space aiding in their career growth and promoting innovative identity programs
• Created 72 touchpoints with our evangelists in 2017 for external marketing references, including written case studies, video testimonials, media interviews, speaking opportunities, press release anecdotes, etc
• Released our inaugural customer awards program in 2017, recognizing customers in AMS, EMEA & APAC for their work building innovative, strategic and impactful identity programs, as well as a regional identity thought.
• Responsible for Gartner Magic Quadrant for Identity Governance & Administration customer interview and survey participation
• Maintain relationships with 100 of our marquee reference customers, including executive level partnerships
• SailPoint Global Regional User Group program/budget owner, totaling 26 user groups worldwide with 815 customers in attendance in 2017

Austin, Texas, US

• Manage field and partner marketing for the North East and Canada regions, as well as our healthcare and federal verticals
• Serve as the bridge between marketing, sales, and partners arming the field with necessary marketing tools and assets
• Manage relationships with our top partners in each of the regions and verticals working closely on the goals we have jointly set
• Grow pipeline for the eastern region, health care and federal focused sales teams, while working to accelerate the sales cycle through integrated and multi-touch marketing campaigns
• Collaborate with our vital partner ecosystem to develop joint go-to-market plans
• Working to dramatically grow our brand awareness regionally and across the healthcare and federal verticals, as well as our target accounts

Houston, Texas, US

• Manage a team of marketing managers responsible for 75+ programs/year each generating 32x the ROI
• Strategic lead for HP’s flagship customer and partner global programs, HP Discover and HP Global Partner Conference
• Consultant on 100+ programs in 2014 providing guidance on heightened customer experience and brand guidelines
• Responsible for program management and strategic execution of HP Big Data Conference 2015
• Transitioned to a new systems and tools platform creating superior reporting and a seamless customer experience
• Gained a 38% lift in the Net Promoter Score measured for HP Big Data Conference

Houston, Texas, US

• Hired and onboarded 4 new marketing programs managers as AMS team lead and mentor
• Recruited 26 partners as sponsors of HP Engage 2014, generating $250,000 in revenue for the program
• Consulted with APJ/EMEA region leads on best practices and processes to build consistency in HP’s global programs
• Managed a $3M+ budget as program lead for HP Engage 2014 and HP Information Governance Forum 2014 in Sydney
• Collaborated with HP Software budget owners to build customized marketing program calendars for each business
• Lead marketing efforts for the HP IDOL OnDemand product launch

Cambridge, Cambridgeshire, GB

• Managed partner relationships and sponsors for HP Information Governance Forum 2013 in Melbourne, AU
• Led execution for HP Sales Enablement Conference for a sales team of over 500 AE’s and executives
• Collaborated with executives, sales teams, product marketers, and subject matter experts to execute tradeshows, conferences, webinars and online syndication programs
• Successfully generated the expected goal of 32x the investment in pipeline for all executed programs

Cambridge, Cambridgeshire, GB

• Researched and gathered data for a multi-city launch of the augmented reality app, Aurasma
• Project managed live webinars working with product marketing to build content for live events
• Developed virtual tradeshow presence including virtual booths and speaking sessions for lead generation programs

• Manage the cafe with a smile, balancing the needs of up to 40-50 people at a time
• Developed customer service skills which enabled me to respond appropriately in stressful situations
• Increased time management skills to help with balancing my education and my job

New York, NY, US

• Coordinated mass email campaigns using Silver Stripe, CMS and BaseCamp
• Managed social media presence via Facebook, Twitter, weekly newsletters and surveys
• Responsible for customer base updates on Salesforce.com
• Drew reports from surveys on Wufoo to create plans that help better serve our clients and build efficiency in the company

• Assisted in the launch of website's social media campaign
• Contributed to blog on a weekly basis to increase brand awareness and fan base
• Facilitated the editing and rewriting of AgingParents.com's handbook for Baby Boomers
• Researched potential media outlets to build campaigns that were focused on our services

• Performed research on Nelson consumer reviews to provide competitive analysis
• Helped coordinate Marketing events that took place during internship
• Revamped and updated consumer database by creating functional and efficient Excel spreadsheets

• Built customer service skills through selling merchandise and learning a retail computer system
• Assisted with store formatting and layout to create a more aesthetically pleasing experience for customers that increased sales
• Developed ongoing relationships with consumers that increased sales and store loyaltyEntrepreneurship Club Member '06 - '07University of Oregon Met weekly to hear start-up businesses owners' success/ failure stories.

Bachelor Of Science (B.S.), Business Marketing

Business, Marketing

High School