In 2022, I ventured into Procurement at JDE, leveraging over 15 years of comprehensive experience in Media and Marketing. My journey encompasses pivotal roles such as Global Media Manager, Digital Marketing Lead in FMCG, Travel & Banking industry, as well as Campaign and Account Director on agency-side. This diverse background equips me with a holistic view of integrated communications, enabling me to identify value opportunities, process improvement and agency relationships transformation areas across my managed range of categories: Media, Creative, Design, Partnerships, Production, Transcreation, AdTech, and Ecommerce. I'm characterized by my upbeat energy and robust leadership skills, particularly in assembling cross-functional teams and steering complex projects to impactful value improvements. My approach is both strategic and data-driven, always aligned with clear business objectives.In my current role i'm responsible for global sourcing of Creative, Media & AdTech marketing services for JACOBS DOUWE EGBERTS (JDE). JDE is a subsidiary of JDE Peet’s, the world’s leading pure-play coffee and tea company headquartered in Amsterdam, the Netherlands. Today, JDE unleashes possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands.