Jennelle Willis Email & Phone Number

Kemble, Ontario, Canada

•Schedule, budget, create and coordinate all advertising and marketing campaigns for Cobble Beach's real estate and resort divisions. Including, but not limited to, digital campaigns and radio campaigns.•Social media management and content creation, including Facebook live videos, Instagram stories and other daily social media tools to drive engagement.•Work with RTO7, Resorts of Ontario and other DMOs to fund and coordinate video content. •Work alongside major media outlets, including TSN, Bell Media and Destination Ontario, for large television and digital campaigns.•Attend local networking events and professionally represent the company. •Work in partnership with local businesses and stakeholders to promote sustainable tourism and cross-marketing initiatives across the Grey-Bruce region (City of Owen Sound, Grey County, Bruce County, Township of Georgian Bluffs, Township of South Bruce Peninsula etc.)•Work closely with the Event Manager of the Cobble Beach Concours d’Elegance to help prepare, plan, and execute high-quality marketing for this world-renowned event (www.cobblebeachconcours.com).

Owen Sound, Ontario, Canada

•Scheduled, budgeted, created and coordinated the advertising for three of Leon’s franchise locations (Owen Sound, Collingwood and Orillia).•Scheduled, booked and wrote weekly radio ads.•Planned and coordinated live radio remotes. •Created and booked weekly newspaper ads and promotions. Coordinated bi-weekly flyer drops throughout Bruce, Grey and Simcoe counties. •Scheduled, booked and created weekly digital/social media ads.•Liaisoned with Leon’s Corporate to implement the corporate branding efforts and marketing materials. •Worked with community partners to plan and coordinate critical events/ sponsorship opportunities such as the Salmon Spectacular and the Home & Cottage Expo. •Backed up front office staff when needed.•Leon’s Furniture Collingwood was awarded Store of the Year in 2015, while Owen Sound was awarded Store of the Year in 2016.

Owen Sound, Ontario, Canada

• Worked in a team environment with creative directors, copywriters, sales representatives, traffic managers and radio hosts.• Voiced two radio PSAs for a smoking and drug abuse awareness campaign. • Assisted in the planning, coordination and execution of the annual Bayshore Broadcasting Bridal Show. • Redesigned all sales packages (used for potential clients) for the three major stations under the Bayshore Broadcasting Corporation (Mix 106, Country 93, CFOS). • Worked closely with the Owen Sound Hospital Foundation to redesign the Bayshore Broadcasting Healthy Tomorrows campaign.

Meaford, Ontario, Canada

•Promoted to Shift Supervisor after one year of employment.•As the Lead Cashier, I provided superior customer service while greeting guests, taking orders and processing payments.

Windsor, Ontario, Canada

•Worked in a team environment alongside owners, sales representatives, account managers, graphic designers, website developers and copywriters.•Assisted in relocating Web Geeks to their new office in Windsor, Ontario. •Analyzed original online presence (company website, social media accounts, business directories, blogs etc.) to make suggestions and recommendations on how to approach branding efforts better.•Researched and coordinated networking events in the Windsor-Essex region.•Enhanced online presence for international clients (SEO).•Created new business directories to improve online and local awareness of Web Geeks Marketing (while enhancing existing listings).•Researched advertising options and price rates while compiling the information into Excel spreadsheets.•Designed, researched and created a thorough marketing plan for Web Geeks consisting of company background and profile, complete situation analysis, target market analysis, and strategic branding and planning segments.

Etobicoke, Ontario, Canada

•Greet the customers and assess their needs through communication and recommend the best products to help them excel in the sport of their choice.•Daily tasks include providing a complete experience by ensuring the store is clean; and that the merchandise is organized and stocked to the fullest.

Meaford, Ontario, Canada

•Co-created the MDCC’s Facebook page promoting tourism, recreation, culture, and business opportunities.•Designed, prepared and distributed advertisements for various media (newspaper, community posters, Facebook, flyers) to promote volunteer recruitment within the municipality.•Designed, edited, and produced the Meaford's Dragon’s Den opening ceremonies, intermission and concluding presentations.•Designed the Municipality of Meaford’s promotional materials for their Family Day festivities. •Photographed a variety of amenities within the Municipality of Meaford. Photographs were used on promotional banners for the 2011 Toronto International RV Show. •Designed the promotional poster for Georgian Bay Secondary School’s presentation of Oz.

Marketing Management In Golf Operations

Bachelor Of Creative Advertising, Advertising & Marketing

High School Diploma, Specialist High Skills Major